Welcome to another meander through the stories, people and events that have caught our attention in the past few weeks. From creating new world championships, to doctored sweets, and the lambasted lollipop man, plus the odd politician or two making an utter idiot of themselves.

Our aim here is to discuss the small stuff, in the world of communications and sometimes beyond. That proverbial chat over a pint after a long day manning the soundbite manufacturing line.

These are our critical 'little questions'.

This episode is hosted by Apella Advisors partners Andrew Brown and Matt Young.

Andrew Brown; formerly Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years' experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young has 25 years of experience across media relations, public affairs, regulatory development, employee engagement, brand development, competition and CSR. Group corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

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This podcast is produced by The Podcast Coach.