Flip Talk Rookie Playbook

Marketing and advertising play critical roles in the success and longevity of your real estate business. There are many options and strategies you can use to begin promoting your business, finding leads, and acquire new deals to get your business started on the right track. However, this often leads many new real estate investors, flippers, and wholesalers to use the “shotgun marketing” approach - which can eventually lead to failure.

On today’s episode, Don and Ryan discuss why new real estate investors should focus on one marketing strategy at a time instead of taking a shotgun approach. They share some of the most common marketing strategies used throughout the industry as well as several that industry leaders often overlook. They also discuss the importance of maximizing your time and money when considering which marketing channel to use in your business and various strategies they used when they were just getting started.

“When you have a smaller marketing budget and you spread it among several things, you’re really just throwing your money away.” - Don Costa

This Week on FlipTalk’s Rookie Play Book:

Key Takeaways:

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.

Evan Carmichael is a leadership mentor, content creator, and author of the book Built To Serve. Built To Serve was written to help individuals find their true selves and lead a purpose-driven life. Before his current designation, Evan was also heavily introverted, shy, and lacked confidence. Because of his personal struggles and experience, he wants to be the voice that can inspire and empower those who are going through the exact same phase.

Evan joins me today to discuss how you can find your purpose in life. He describes what he went through as a child, his personal struggles, and how he overcame them. He explains how serving others is built into our very core and why being of service is what leaders do naturally. Evan also shares advice for those who want to make their own YouTube channel and why YouTube is the perfect platform for content creators.

"If you get your self-worth from getting results, you're only going to do things that you know you're going to get a result at. Therefore, you play small for life." - Evan Carmichael

On Today’s Episode of Flip Talk:

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

Paul del Pozo is a bodybuilder, entrepreneur, and real estate investor in the Miami/Fort Lauderdale Area. He owns Del Pozo Investment Group, a real estate investment company based in South Florida. Because of his fitness background, Paul always sets aside time for fitness, despite having a busy business schedule. He believes it’s critical that those in real estate make sure their bodies are just as good as the houses they’re flipping.

In today’s episode, my friend Mike Cowper sits in for me to talk with Paul on investing in our health before our business. Paul discusses the long-term benefits of having a healthy body and how it can translate to better business practices. He shares how he got started in real estate and how the investing aspect compares to bodybuilding. He also explains how you can get back on track when you slip and describes some of the things you can do right now to start investing in your body.

"There’s no wealth without health." - Paul del Pozo

On Today’s Episode of Flip Talk:

Connect with Paul del Pozo:

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

A lot of new real estate investors tend to get distracted with the “shiny object syndrome” - the thought that they need to continually recreate the wheel or try something new before they’ve mastered the foundational skills. Many new investors fail to realize that the majority of building a successful real estate career relies on their ability to continually repeat the simple, yet powerful fundamental process that enabled them to achieve success with their first deal.

On today’s episode, Don and Ryan explain why it’s critical to follow the “Rinse and Repeat” model of building your real estate business. They discuss the importance of finding the right people to add to your team, evaluating and reverse engineering the process you used to successfully close your first deal, and the importance of finding constants and removing barriers as you continue to build your real estate empire. They also share stories of how they’ve worked through various unexpected title issues throughout their career and tips for new investors trying to navigate their way through issues with property titles.

“The process is never going to change.” - Ryan Scialabba

This Week on FlipTalk’s Rookie Play Book:

Key Takeaways:

Resources:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.

Ryan Robson is the Owner and Co-Founder of Next Level Mastermind, an online community that empowers real estate entrepreneurs to upgrade their business strategies and create work-life balance. Ryan specializes in educating investors on how to find the right business partners and what you should think about when forming your real estate team. He is an advocate of prioritizing family over money and getting more money out of fewer deals.

Ryan joins me today to discuss how he formed what he calls a semi-passive income. He shares his experience during market crashes and why he says a crash will happen soon after we recover from the coronavirus pandemic. He explains the difference between high-end and low-end flips and why he prefers to keep his business small. Ryan also shares advice for those who are interested in becoming investors.

"Visionaries can’t be visionaries in the weeds." - Ryan Robson

On Today’s Episode of Flip Talk:

Connect with Ryan Robson:

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

By week 16 in your real estate investing business, you have already learned much of the basics of running your business. Finding properties, negotiating deals, renovating homes, hiring a team, and marketing your products for the best possible return on investment are a few of the things you should have already began doing. By now, it often means that everything that comes next in your business is simply a matter of “rinse and repeat” Start from scratch and continue to build your team, grow your efforts, network, and market.

Week 16 is also often the time when self-doubt begins to settle in for many new property investors. Today, Don shares why it’s critically important to get your mind right as you continue to build your business. He shares how he handles negative thoughts, self-doubt, and why he believes that having confidence and believing in yourself is a key fundamental of starting your business and taking it to the next level. He also shares the primary difference between highly successful real estate investors and beginners, how honing your sense of value and self-worth can help you operate at a higher level, and why continuing to network and meet new people is critical to the longevity of your real estate business.

“You are all fully and completely capable of making your dreams come true.” - Don Costa

This Week on FlipTalk’s Rookie Play Book:

Key Takeaways:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.

Amy Farrow is an attorney and real estate investor, making her the right person to discuss how the law works with real estate transactions and how to make sure your business is protected. Matt Hedstrom is the owner of Rehab Estimator Pro, a tool used to let investors virtually tour a house and calculate repair costs. Amy provides consultation and real estate training, while Matt uses his 20 years of real estate experience to help solve every property problem his clients face.

In today’s episode, Amy and Matt discuss the finer details regarding private lending. They share their real estate background, their markets, and their preferred rates when looking for private money. They explain the do’s and don'ts of looking for private money and how to make sure you’re legally covered. They describe why going for hard money will set a new investor on the path to failure. They also answer questions from the audience, from calculating your ideal ARV to the people you should consult for private money transaction advice.

"As the market changes, you have to manage private lender expectations." - Amy Farrow

On Today’s Episode of Flip Talk:

Connect with Amy Farrow:

Connect with Matt Hedstrom:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

As your journey of starting a real estate investing and rehabilitation business continues to unfold, you have likely realized there are many moving parts associated with getting your business off to a great start, landing your first real estate deal, and working your way toward success. At the end of your first quarter, you should already have at least one real estate deal under your belt and should be ready to develop a plan of action on how you want to earn a profit from that deal.

On today’s episode, Don and Ryan recap where your real estate investing business should be at the end of Quarter 1 as well as provide a basic understanding of what you can expect in Quarters 2, 3, and 4. They also share the topics they will discuss in future episodes that will help you get a better understanding of how to run and operate your business and create systems and processes that will support the growth of your company.

“Honing in on your craft can really be the make or break point to getting your first deal or leveling up in your business.” - Ryan Scialabba

What’s Next on FlipTalk’s Rookie Play Book:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.

Christina Krause is a seasoned real estate investor and owner of Postal Impact, Postal Impact Marketing Hub, and Virtual Lead Managers, businesses that were created to help new investors get a better understanding of how real estate works. Paul Del Pozo is a real estate investor who invests in the South Florida area. He represents PropStream, a real estate software created for brokers, realtors, and investors. PropStream helps streamline lead generation by only showing leads based on your criteria.

In today’s episode, Christina and Paul discuss how they vet quality leads and when investors should - and should not - follow up with a lead. They explain why new investors should track their leads, their lists, and their day-to-day activity. They describe the lists they prefer in their markets and the steps they take to make sure they’re only chasing good deals. Christina and Paul also share their thoughts on different marketing strategies and which ones can provide the best value.

"It's far more important how you convert those leads than what your lead type is.” - Christina Krause

On Today’s Episode of Flip Talk:

Resources Mentioned:

Connect with Christina Krause:

Connect with Paul Del Pozo:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

Susan Lassiter-Lyons is an investment coach, author, and the owner of the Lassiter Publishing Group, a boutique financial publishing company that provides investment training to independent investors. She is the author of Getting The Money, a book that teaches new investors how to raise private capital for real estate. Susan has led a highly successful career with accomplishments ranging from deals averaging a 12.88% return in managing private equity funds and helped the investors she advised collectively raise $500-million since 2004.

In today’s episode, Mike Cowper is the man behind the mic once again to chat with Susan about all things related to raising private money. Susan shares her professional experience and career highlights. She describes what readers can expect from reading her book, Getting The Money and explains how new investors can get over the challenges of raising capital for their real estate business. Susan also discusses the importance of building trust, accountability, and strict vetting of both deals and partners when it comes to money lending.

"Disappointment occurs when there’s a difference between expectations and reality.” - Susan Lassiter-Lyons

On Today’s Episode of Flip Talk:

Connect with Susan Lassiter-Lyons:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.