What do stylists actually want to know before they invest in IBE® Certification?

In this episode of Flipping the Industry, McKenzie and Jasmine sits down with Brent and Susan from the IBE® admissions team to unpack the real conversations happening every day with stylists who are curious, cautious, excited, and sometimes skeptical. They break down the top questions stylists ask before enrolling, why so many applicants are coming from other methods, and what they’re still missing when a weekend training leaves them with more confusion than confidence.

You’ll hear the honest answers behind pricing conversations, why IBE® protects the method, and what truly separates IBE® from everything else: scalp health first, technique-driven education, mentorship that teaches cause and effect, business training that actually supports ROI, and a Stylist Locator that connects clients to certified stylists in a way most brands never invest in.

This episode is the full picture of what stylists are really buying into when they choose IBE®: not just a method, but a long-term career framework built for confidence, demand, and longevity.

Wear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorLearn IBE®: https://invisiblebeadextensions.com/pages/learnshopIBE®: https://invisiblebeadextensions.com/pages/shop

In this episode of Flipping the Industry, we’re introducing Shop Perks and breaking down why it’s more than just a loyalty program. This wasn’t built because rewards are trendy. It was built because we’ve been watching how stylists actually purchase over the last few years and knew the experience needed to evolve.

We talk about the shift from bulk buying to consult-first ordering, why tech friction forced us to completely rebuild the backend, and what it means to finally have education and product living inside one ecosystem. For the first time, stylists earn points on everything, including education, and Elevate members receive free shipping because we understand how frequently you’re ordering behind the chair.

We also revisit why we are pro-only and why protecting the stylist will always come first. Whether you’re certified, in Elevate, or simply shopping our hair as a licensed professional, this conversation explains how Shop Perks supports every level of integration inside IBE®.

If you want to understand the strategy behind the decisions, and what this means for you going forward, this episode will connect the dots! More information on the details coming soon!

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis pull back the curtain on the next evolution of Invisible Bead Extensions.

What started in 2019 as McKenzie's solution behind the chair has grown into a global ecosystem serving both professionals and clients. Now, IBE® is simplifying its entire world into three powerful pillars: Learn. Shop. Wear.

You’ll hear:
• The origin story of IBE® and why it was never meant to become a method taught worldwide
• How consumer demand shaped the brand from day one
• Why the Stylist Locator became the bridge between stylists and clients
• The business inspiration behind restructuring the website (yes, even a little Disney strategy)
• And why conviction in your method matters more than comparison

This conversation is about more than a website update. It’s about clarity, confidence, and building a brand that serves stylists and women at every level.

If you’ve ever wondered where IBE® is headed in 2026 and beyond, this is the roadmap.

It’s time to flip the industry.

Meet the IBE® Admissions Team pulls back the curtain on one of the most misunderstood parts of the IBE® journey: the admissions process, and why it exists in the first place.

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis sit down with the two people who are often a stylist’s very first real touchpoint with the brand: Brent Stepanek and Susan Malmberg. Together, they break down what actually happens after you hit “Apply,” why IBE® still believes in real conversations, and what it means to be supported whether you’re ready now or six months from now.

You’ll hear the heart behind the process: no scripts, pressure, or quick-credit-card-close. Just real mentorship from the first text, the first call, and the first moment you decide you’re ready for change. If you’re researching extension methods and wondering what it’s like to apply, this episode is your step-by-step, behind-the-scenes look at how IBE® makes something big feel personal.

In our final episode of this 4 part series, we reveal a pivotal moment for IBE® and how we are moving into 2026, the year of the horse! Power, momentum, and new partnerships shape how we approach the coming year with a growth mindset for all hair stylists. Join Founder and Creator McKenzie Turley with CEO Jasmine Hadjis as they wrap up this reintroduction series with a powerful announcement.

In part 3 of our 4 part series, we discuss the challenges of factory relationships in China, how the culture and communication barriers affect our supply chain, and the real magic of IBE®. Join Founder and Creator McKenzie Turley alongside CEO Jasmine Hadjis as they navigate the long process of hair extension sourcing, manufacturing, testing, and sharing with extension stylists all over the world.

Join us for part 2 of this 4 part series where we are pulling back the veil on the story of growth for IBE® with our hair extensions. McKenzie Turley, Founder and creator of IBE® shares insights on lawsuits, factory relations, and all things hair extensions!

Join Mckenzie Turley, the founder and creator of Invisible Bead Extensions along with CEO Jasmine Hadjis, in The Flipping the Industry Podcast, where we talk about the innovation, the failures, the wins, the data, the artistry, and the moments no one sees behind the scenes. Together, we’re opening up the conversations that shaped the brand, challenged the industry, and inspired thousands of stylists to build careers they’re proud of. Today we're discussing why we took a break, why we're back with a 4 part series guaranteed to keep you on the edge of your seat!

Dive into the world of possibilities with our exclusive podcast episode featuring Brett Turley, the Admissions Director of Invisible Bead Extensions®. In this episode, Brett takes the helm to guide you through the pivotal interview process, a crucial step toward your journey with IBE®.

Join us as Brett Turley shares the behind-the-scenes intricacies of the interview, offering a firsthand look at how he prepares individuals for their next step with IBE®. Discover the insights he gleans from each interaction, understanding your unique needs and aspirations to ensure a seamless transition into the IBE® community.

Dive into the world of luxurious haircare with this exclusive episode, as we unveil the exciting new product from Goldie Locks®, the innovative haircare line created always with extensions in mind. Join us in conversation with Devin Graciano, as we explore how this latest offering is set to revolutionize your haircare routine.