FloInsider

FloInsider

By FloInsiderArtsVisual Arts
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FloInsider episodes

  • #21 Nicole Ashley I Recognizing & Preventing Burnout as a Creative Business Owner

    We live in a world that glorifies the hustle and makes you feel guilty if you're not being productive enough. Everyone promotes hard work, reaching your goals, turning side hustled into your main business - but not a lot of those people mention the side effects and toll this hustler lifestyle can have on your health, your mental and emotional state. Today, we talk about Burnout, the reasons, the early signs and how to recover from it. We dive into this topic, with the talented photographer and educator - Nicole Ashley.


    Nicole explains why we, creatives, so often drive ourselves into burnout, and shares some important and valuable insights on how to prevent and deal with it. Tune in, give it a listen, and share your own thoughts and stories on this topic!

    Follow Nicole’s work through her website www.nicoleashley.ca and on her beautiful Instagram account: www.instagram.com/nicoleashley
    Thank you to our lovely host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or www.nadiameli.com


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    FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    36 min
  • #20 Feather & Finch Photography | The Psychology Behind Pricing: How to Increase Sales & Value within Your Business

    Today’s episode is all about business and pricing. Ryan, the lead photographer at Feather & Finch, shares his findings and lessons learned on pricing, how to present your packages to potential clients, as well as ways to increase the perceived value of your work.

    This interview is packed with amazing tips, practical advice and wonderful stories from our talented guest speaker! Don’t miss it!

    Follow Ryan's work via the Feather & Finch Photography website: www.featherandfinchphotography.com.au or connect with him via Instagram: www.instagram.com/featherandfinchphotography

    A big thank you to our podcast host, Nadia Meli. Connect to Nadia via www.instagram.com/nadiameli or via her website: www.nadiameli.com


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    FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    46 min
  • #19 Racquel John | What is Purpose & Why You’re Looking for it in the Wrong Places

    In today’s episode we speak to Racquel John - a writer, actress, painter and all around amazing human being. Racquel takes us on a journey of self-discovery and self-acceptance. She helps us answer the biggest life questions most of us have - what is purpose? How to find it? And why most of us look for it in the wrong places! Spoiler alert - you can have more than one purpose in life.


    Find out more about Racquel John via her website: www.purposelyyou.com
    Make sure to follow her on Instagram as well: www.instagram.com/racquelbjohn

    And thank you to our host, Nadia Meli. Find her on Instagram www.instagram.com/nadiameli or via her website: www.nadiameli.com


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    FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    Tune in, enjoy and let us know your thoughts on this!

    40 min
  • #18 Yossi Fisher | The Power of a Strategic Mindset & How to Shift Your Perspective From Failure to Learn

    Today’s episode will blow your mind! It’s powerful, insightful and motivating.

    We talk to Yossi Fisher, a holistic brand consultant and mindset strategist - why you need to erase the words “failure” and “failing” from your vocabulary. As well as how to reframe your perspective into treating failure as a learning experience, which is a default part of growth.

    Find out more about Yossi Fisher, his work and his consulting services via his website: yossifisher.com

    Also follow Yossi on Instagram for more insights and practical advice: www.instagram.com/yossi_fisher

    Thank you to our lovely host, Nadia Meli, whom you can find on Instagram www.instagram.com/nadiameli or via her website: www.nadiameli.com


    ***

    FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    Tune in, take notes, and let us know your own thoughts on this topic!

    54 min
  • #17 Brad & Jen | How to Build a Photography Business That Truly Serves Your Clients

    Brad and Jen are big on client service and believe that relationships are key to building a strong foundation for your business, and getting a constant flow of clients who come through word of mouth or past events that they’ve attended as guests. We talk about the approach and mindset you should have as a wedding photographer, why it’s important to get more invested into your clients’ life and wedding planning, as well as how to set the right expectations. 


    Find out more about Brad and Jen on their website: bradandjen.com. If you love their approach, check out their courses and mentorship options via learn.bradandjen.com and of course follow them on Instagram for inspiration: www.instagram.com/bradandjen

    Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com


    ***

    Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    Tune in, enjoy and thank you for listening!

    46 min
  • #16 Oh Sierra | Building a Brand That People Want to Connect with, While Staying True to Yourself

    Today’s episode is all about branding! Trust us, you will want to tune into this one!

    Our guest is Xanthe Appleyard, the co-founder and Creative Director of Oh Sierra, a brand agency that focuses on helping business owners find a better, more authentic and meaningful way to connect to their audience.


    Finding and developing your brand identity can be a lot of fun, but it’s also a really complex endeavor! We often think that getting a cute logo, some fonts and colors is all it takes to establish a strong brand. When in reality, there’s so much more thought and depth that goes into developing a brand. Xanthe explains why it’s so important to get into the details of how your brand shows up online.
    We also talk about the risk of changing lanes, re-branding and how to make sure that your clients follow you on that new journey!

    Get ready to dive into an episode jam-packed with insights and priceless tips!


    Connect with Xanthe and Oh Sierra via their website: ohsierra.ca
    And don’t miss out on their value-packed Instagram: www.instagram.com/ohsierracreative

    Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com

    ***

    Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    Tune in, enjoy and thank you for listening!

    43 min
  • #15 Cat Ekelboom White | What holds You back in Your Business and How to Find More Balance in Your Life

    Today we speak with Cat Ekkelboom-White.

    Cat photographs couples getting married in the mountains, on skis, on snowboards, climbing - or doing other wild things that you wouldn’t normally connect with wedding photography. She is all about encouraging people to do the things that fit their personality and story - without following the crowd.

    Cat shares her steps for overcoming the fears that hold us back in our business. She also talks about the boundaries we need to set, to make our business more sustainable and avoid burnout.

    Find out more about Cat Ekkelboom-White on her website: wildconnectionsphotography.com
    Cat's Instagram is: instagram.com/wildconnectionsphoto
    You can also check out her educational resources, mentoring and workshop options via adventureweddingacademy.com

    And huge thank you to our amazing host, Nadia Meli!
    Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com

    ***

    Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    Tune in, enjoy and thank you for listening!

    47 min
  • #14 Ellie McKinney | How knowing Your Enneagram Makes You a Better Business Owner

    Have you ever taken a personality test? Did you find that helpful or restrictive?

    In today’s episode we are talking to the delightful Ellie McKinney, a wedding photographer and educator from North Carolina. Ellie implements the Enneagram personality test into her coaching for photographers and of course, into her own business and life.

    Knowing your Enneagram number doesn’t have to be a tight box that you have to adhere to: instead it can be a tool you can use to better understand yourself, how your clients perceive you and what the best workflow for your own business is.

    If you want like to connect with Ellie you can check out more of her work here: www.elliemckinney.com and on her Instagram: www.instagram.com/elliemckinneyphotography

    A big thank you to our lovely host – Nadia Meli. Connect with her via her website: nadiameli.com or follow her on Instagram: www.instagram.com/nadiameli

    ***


    Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com


    44 min
  • #13 Leonie Cappello | Creating Intimacy & Self Acceptance Through Photography [Episode in German]

    We are going international! This is the first non-english episode of the FloInsider. Sorry to anyone who doesn’t speak German, but for everyone who does, this episode will make you very happy!

    Wir präsentieren euch heute die allererste deutsche Folge von Floinsider: mit der wunderbaren Leonie Cappello, Fotografin und Webdesignerin.

    Hast du dich schon mal gefragt wie du authentischere Bilder erschaffen kannst? Was braucht es um eine echte Verbindung herzustellen , die man auch in Bildern sehen kann? Und warum ist diese ganze Gerede um Authentizität so wichtig?

    Authentische Fotografie, authentische Marke - was bedeutet das? Leonie erzählt uns davon wie sie das in ihrem Business umsetzt:

    in ihren mittlerweile bekannten und beliebten ‘Steam sessions’ geht es, wie der Name schon sagt, heiss her: Leonie porträtiert Paare ganz intim, beim Kuscheln, Küssen und völlig hüllenlos. Was für viele ins Schlafzimmer gehört, möchte Leonie normalisieren und so echt wie möglich darstellen.

    Hier kannst du mehr über Leonie herausfinden: www.leoniecappello.com und ihr natürlich hier folgen: www.instagram.com/leoniecappello

    54 min
  • #12 Susan Shek | SEO & Blogging for Photographers. Common Mistakes and How to Fix Them

    Today, we're chatting with the brilliant Susan Shek, a NYC wedding photographer slash SEO expert, who has dedicated her Covid lockdown to becoming so good at SEO that she’s now running a second business, and helping photographers from all around the world level up their own SEO strategy.

    In this interview, Susan shares her top SEO tips - from finding the right keywords for your business (and the tools that can help you do that), to choosing the right hosting, naming your images the right way before uploading them into your blog posts, and so much more!

    Tune in and take notes!

    Find out more about Susan Shek on her website shekseo.com

    Or follow her on Instagram www.instagram.com/susanshekphotography

    And huge thank you to our amazing host, Nadia Meli!
    Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com

    ***

    Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
    Find more details here: www.flothemes.com

    38 min

About FloInsider

From the publisher's feed

A podcast for creative entrepreneurs who want a fresh perspective on business, communication, art, design, branding, and life as we know it. Each 3-5 episodes are led by a new host. We share stories, challenge mindsets and look for ways to redefine success within the creative space.