Floor Academy - Helping flooring, tile and stone contractors own an asset

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This week's guest is Michelle Winters, the owner and operator of New Braunfels Flooring in New Braunfels, TX. She is also the creator of the Women of the Flooring Business group on Facebook. After partnering with a successful installer in her area to help him get a showroom, Michelle was unexpectedly left with an entire company to run, despite having no prior flooring experience. Through sheer determination, drive, and a deep belief in the potential for success, she has been working tirelessly to conquer the flooring world. Her passion for business has not only helped her achieve her own goals, but has also inspired her to help others reach their own aspirations. Tune in to hear Michelle's inspiring story, gain valuable business insights, and discover how you can help transform your portion of the flooring, tile and stone industry.

Women of the Flooring Business

New Braunfels Flooring

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 I am deeply grateful for the overwhelming support I have received from all of you. Your listens, messages, emails, reviews, and all other forms of encouragement have been incredibly uplifting. My sincere appreciation goes out to my sponsors and patrons on Patreon, without whom this show would not have been possible. But most of all, I want to thank my guests for sharing their insights and stories that make this show so fascinating. You are the true content creators of this endeavor, and I am honored to be able to ask you questions. Here's to another great year ahead! This flooring, tile and stone industries are filled with amazing people and I am so happy to be among them.

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Jon Namba is an experienced flooring professional who owns Namba Services, Inc. in Taylorsville, UT. He has also served in various positions with organizations like the National Wood Flooring Association (NWFA), Certified Flooring Installers (CFI), and Ceramic Tile Education Foundation (CTEF), among others. Jon has a wealth of knowledge about the flooring industry and believes that investing in oneself is crucial to achieving success.

During his conversation with our host, Jon emphasized the importance of investing in oneself to improve skills and expand knowledge. He believes that this not only helps individuals to grow professionally but also makes them more valuable to their clients. According to Jon, expanding one's knowledge base and skillset can lead to better problem-solving, which ultimately benefits clients and improves customer satisfaction.

Jon also shared insights into his experiences with various industry organizations, including the benefits of giving back to the industry through volunteering and networking. He believes that participating in industry events and organizations not only helps to build connections but also keeps individuals informed about the latest trends, techniques, and technologies in the flooring industry.

Overall, Jon's message is clear - investing in oneself is key to success in the flooring, tile and stone industries. Whether it's through education, networking, or volunteering, taking the time to improve one's skills and knowledge can lead to better outcomes for both individuals and their clients.

Check out this weeks sponsor at the link below to order your Stubbi Tools from the exclusive USA distributor, Preferred Flooring. Use the code LEARN to get 10% off of your purchase.

Stubbi Rollers

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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This week's guest is Matt Thibeau, a marketing professional from Ottawa, Ontario, Canada. He is the owner of Savant Marketing Agency and has valuable marketing tips to share with us. Tune in to discover how you can improve your brand messaging, expand your customer base, and run effective ad campaigns for your business.

When it comes to improving your brand message, it's important to ensure that your message is clear, consistent, and resonates with your target audience. This means identifying your unique selling proposition (USP) and highlighting it in all of your marketing materials, from your website to your social media posts. Your USP should be something that sets you apart from your competition and emphasizes your strengths and advantages.

Expanding your client base can be done in many ways, like networking, referral marketing, and advertising. Networking involves attending industry events, connecting with other professionals, and building relationships that lead to referrals or new business opportunities. Referral marketing involves encouraging your current clients to refer their friends, family and colleagues to your business. Effective advertising can help you reach a broader audience, increase brand awareness and generate leads.

Running effective ad campaigns involves targeting the right audience, creating compelling ads and measuring the results. To target the right audience, you can use demographic and geographic targeting to ensure that your ads are seen by people who are most likely to be interested in your services. Creating compelling ads involves using attention-grabbing headlines, persuasive copy, and eye-catching visuals. You should also consider using retargeting ads to reach people who have already shown interest in your business. Finally, measuring the results of your ad campaigns is essential to determine their effectiveness and adjust your strategy as needed.

www.SavantMarketingAgency.com

Check out this weeks sponsor at the link below to order your Stubbi Tools from the exclusive USA distributor, Preferred Flooring. Use the code LEARN to get 10% off of your purchase.

Stubbi Rollers

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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This week's guest is Scott Humphrey, who serves as the CEO of the World Floor Covering Association (WFCA). Scott's experience in the flooring industry began at a young age, as he worked in his father's carpet mill from the age of 7. He later became a sales representative for Shaw and was eventually promoted to lead the hiring of all sales reps for the company. When the WFCA approached him for the CEO position, he accepted and is now working on establishing the Floor Covering Education Foundation to enhance the skill level of installers in the industry and promote collaboration between installers and retailers. Tune in to hear Scott's insights on what it will take to improve the reputation of our trade.

http://www.wfca.org

Check out this weeks sponsor at the link below to order your Stubbi Tools from the exclusive USA distributor, Preferred Flooring. Use the code LEARN to get 10% off of your purchase.

Stubbi Rollers

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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This week's guest is Barry Doveston, the owner of Flooring Africa located in Cape Town, South Africa. Barry's company is dedicated to educating both consumers and installers about proper installation techniques and product differences. According to Barry, many laborers will observe and learn on the job, then call themselves an installer the following week. His aim is to bring top-notch installation techniques and product knowledge to South Africa. Listen in to learn more about Barry's mission and how we can support him in achieving it.

https://flooringafrica.com/

https://www.instagram.com/flooring_africa/

Check out this weeks sponsor at the link below to order your Stubbi Tools from the exclusive USA distributor, Preferred Flooring. Use the code LEARN to get 10% off of your purchase.

Stubbi Rollers

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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This weeks guests are Jose and Daniel Gonzalez and Crystal Sims. Jose and Daniel own Preferred Flooring in Grand Rapids, MI which they started in 2010. In 2012 they brought in their sister Crystal to help them as well. Now Crystal runs crews while Daniel works on his own projects or runs another crew and Jose handles the estimates and a lot of the of office work. Listen in to find out how these 3 siblings manage to run a successful business together. Is there sibling rivalry and backstabbing? Find out now.

https://www.preferredflooringmi.com/

https://www.instagram.com/preferred_flooring_mi/

Check out this weeks sponsor at the link below to order your Stubbi Tools from the exclusive USA distributor, Preferred Flooring. Use the code LEARN to get 10% off of your purchase.

Stubbi Rollers

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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Bill Baillie, a full-time physical education teacher, is also the owner of Bill Baillie Home Repair and Remodeling in Tom's River, New Jersey. Although his background is in plumbing, he has always enjoyed working with his hands. He started doing handyman work to supplement his teacher income, which eventually turned into a successful business. Bill also holds the CTI 1394 certification, which he took as a personal challenge. In this episode, Bill shares his strategies for managing projects with limited time, using his CTI certification to his advantage, and balancing his work and home life.

https://www.facebook.com/BillBaillieHomeRepairandRemodelingLLC/

https://www.instagram.com/billbaillie12/

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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This week's guest is Jason Goldberg, the owner of America's Floor Source, which has six stores in four markets and generated $100 million in revenue last year. He also owns Retail Lead Management and The Trade Labor Marketplace. In this episode, Jason shares his journey from being fired from the family flooring business to building the successful company he operates today. He discusses the keys to his success, including developing the talent he needed, and shares insights on how to build and grow a thriving business. Tune in to learn more!

America's Floor Source

Retail Lead Management

The Trade Labor Market Place

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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This week's guest is Jason Wiseman, a financial professional at WealthWave. In this episode, we discuss how small business owners in the flooring industry can make their companies more attractive to employees through low-cost options. From offering casualty insurance and life insurance to simple IRA or 401k plans, there are ways to make your contracting business stand out in the eyes of potential hires. By offering more than your competitors, you can increase employee satisfaction and loyalty. Tune in to learn how to improve your business and attract top talent.

https://wealthwave.com/jasonwiseman

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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