In this episode, Lora catches up with Florian Otto, Co-Founder and CEO of Cedar, at the Wharton Healthcare Business Conference. Cedar is deploying best in class technology to power a more meaningful patient experience. The company started off by tackling billing, creating a more seamless and transparent manner by which patients can pay their medical bills. Cedar is on an ultimate mission to make the patient experience as easy as ordering from Amazon or Starbucks. Florian started Cedar after running the Sales team at ZocDoc and founding & scaling Groupon Brasil.