Grassroots Marketing

Florida's Cannabis Crossroads: Amendment 3 and the Future of Adult Use


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Jonathan Robbins discuss the Florida cannabis industry and the upcoming vote on Amendment 3, which could expand Florida's cannabis program from medical to adult use. Robbins, Chair of Akerman's Cannabis Practice, highlights the well-funded pro-Amendment 3 campaign led by medical marijuana treatment centers, contrasting with Governor DeSantis's opposition. He notes the need for 60% voter approval and the potential tax revenue increase from $2 billion from $500 million annually. Robbins also addresses the regulatory challenges, including enforcement and social equity, and emphasizes the importance of responsible industry practices.



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Grassroots MarketingBy Cannabis Radio

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