Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond

#58: Starting an online business is a very exciting venture! Today, there are so many amazing software products and tools that allow anyone to start their own business.

But we want to do more than just start a business; we want to create and scale a sustainable business that does good in the world.

While there are so many ways you can build your business online, to be sustainable, they all follow a similar process. In today's episode, I'm breaking down the 7 essential steps you need to take to build a sustainable online business.

In this episode, you'll learn:

• Why you actually don't need a website to get started
• How to validate your business idea
• The best way to build recurring revenue into your business
• The path to building a business that will scale

...and more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/58.

This isn't the episode I planned to release this week, but with everything going on in the world, I can't remain silent about racial injustice.

In this episode, I am acknowledging the pain, grief, and anger that so many are feeling. More than ever, those of us with a microphone to speak must also take time to listen. I am learning and listening, and I am offering my thoughts as an online business owner, a biracial woman, and the wife of a law enforcement officer.

#57 In the show notes for today's episode, I'm sharing some resources that have been shared with me and some ways that you can help. And from an ads and social media perspective, I'm sharing some resources that will help you bring more diversity to your ads and social media posts.

I invite you to check them out and explore how you can promote diversity and inclusion with your business, your online presence, your ads, and your social media strategy.

You can find the show notes at FlourishingImpact.com/57.

#56 When we talk about building businesses, we don't usually throw the word sustainable in, but we all know that's what we mean when we talk about building a 7-figure business.

Our goal is to not continually trade our time for dollars in our businesses. We want to build a business that allows us the freedom and income we desire without being chained to the computer or having our business so dependent on us that we can never get away.

That's why I am so excited to bring you today's episode all about the key elements to building a successful and SUSTAINABLE online business!

This is a two-part series. Today's episode covers the 5 key elements to building a sustainable business, and next week, I'm going to walk you through step-by-step how to put it all together and in the right order to create and scale your online business!

In this episode, we cover:

• Why mindset is so important to your business success
• The power of understanding your ideal customer
• The one thing you must absolutely have to build a sustainable business
• How to get in front of your ideal customers the right way
• The secret to getting paid month after month

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/56.

#55 For many of us entrepreneurs, the lure of starting multiple businesses is a constant reality. But we know we need to focus our time because there aren't enough hours to do it all, right?

Well, today's guest has been able to juggle multiple 6- and 7-figure businesses successfully — and raise a large family at the same time.

She's been blogging for 14 years, created courses, hosted multiple in-person events, and she's even created her own jewelry line. It's safe to say she's almost done every type of online business there is!

I am so excited to bring you my interview with Toni Anderson!

Toni Anderson started blogging in 2006 and is a "veritable dinosaur" in this space. (Her words, not mine!) Her popular home management site, TheHappyHousewife.com has been featured on CNN, HLN, ABC News, Entrepreneur, Zillow, Clark Howard, and Woman's Day.

She currently runs a conference for eCommerce sellers, Sellers Summit, as well as a blogging course at ProfitableOnlineBlog.com.

Toni is a pro at communication, connection, and building profitable relationships in your business. She knows how to motivate, encourage, and challenge you to grow your audience and sell without selling out.

In this episode, you'll learn:

• How to build profitable partnerships with people in your network
• How to pivot in your business when you need to
• Why looking for opportunities can help you be in the right place at the right time for the next big thing
• What balance looks like when you juggle multiple businesses
• The value of business relationships to help you grow your business

And a whole lot more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/55.

#54 Do you launch your funnels hoping for stellar results right out of the gate only to be disappointed?

While we all hope that our launches and funnels will hit it out of the park on the first try, that is sometimes not the case. Today's guest breaks down the secrets of conversion copywriting and how to use it to optimize your funnels.

I am so excited to bring you my interview with Prerna Malik from ContentBistro.com!

Prerna is the co-founder of Content Bistro, a conversion copywriting agency that she runs with her husband. Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Dr. Eric Zielinski, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and me!

She is a certified conversion copywriter and uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves.

Prerna is a copywriting genius, and we cover so much in this episode, including:

• How to make connections and work with influencers (like Amy Porterfield and Pat Flynn)
• The 5-Step Conversion Brew Process for writing copy that converts
• Common mistakes that business owners make when planning their launch strategy
• The Connection Conversion Framework Prerna uses to understand the audience and write copy based on where they are in the customer journey
• The questions you should consider when creating an evergreen funnel strategy
• How to test and troubleshoot your evergreen funnel to skyrocket your conversions

And a whole lot more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/54.

#53 Does it feel like you've hit an income ceiling in your online business and you're ready to finally bust through?

Today's guest -- along with her business partner -- have built multiple successful online businesses. And now they earn 6-figures PER MONTH! They've built a freedom business that allows them to travel the world full-time.

I am so excited to bring you my interview with Lauren McManus from CreateandGo.com!

Lauren is a former CPA turned blogger, who with her business partner, Alex Nerney, earned six-figures in their first year blogging in the health and wellness space. They started Create and Go to teach others how to start and grow their own blogs and have gone on to earn six-figures per month. She now runs this blog full-time while traveling the world as a digital nomad.

Lauren and I cover so much in this episode, including:

• The mistakes Lauren and Alex made when they were first getting started online (and what they would do differently today)
• How they decided which products to create and how they were confident their audience would buy them
• Why you don't need to get caught on the content creation hamster wheel to grow a 7-figure business (and what you should do instead)
• The mindset shift that helped Lauren go from hating selling to actually loving marketing
• Where to focus on in your business to make the leap from 6-figures to 7

And a whole lot more!

As always, you can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/53!

#52 Curious how some people have multiple successful startups under their belt?

My guest today is one of those serial entrepreneurs who has bought, built, and sold multiple 7- and 8-figure businesses!

John Rampton is the founder of the online payments company, Due, and productivity company, Calendar. John is best known as an entrepreneur and connector. He was ranked No. 2 in Entrepreneur magazine's Top 50 Online Influencers in the World, has been named a marketing expert by Time, and a blogging expert by Forbes. He currently advises several companies in the San Francisco Bay area.

And in this episode, John shares how he won't take "no" for an answer in life. Plus, he shares the incredible story of how he went from being a multi-millionaire to being $240,000 in credit card debt in a matter of months, and became a millionaire again a year later with a business with 400,000 customers!

We cover so much in this episode, including:

• How having to re-learn how to walk altered the trajectory of his life and business career
• How purchase behavior has changed and what's working now for selling online
• John's philosophy on how unbiasedly helping people can lead to millions in revenue

And so much more!

As always, you can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/52!

#51 Today's guests have built an incredible 7-figure business that helps women who want to work for themselves, not by themselves as entrepreneurs! My guests today are rockstar entrepreneurs who prove that the right partnership can make all the difference.

I'm so excited to share my interview with Katie DePaola and Liv Chapman from Inner Glow Circle!

Inner Glow Circle trains their clients to become accredited life coaches through the International Coach Federation (ICF) and helps them create sustainable businesses they'll love through group training programs and masterminds.

We cover so much in this episode, including:

• The secrets to a successful partnership and why you should treat everyone on your team like a partner
• How to clarify your core values in your business and how to use them to train your team members to make decisions
• The key areas you should focus on to grow your business during times of uncertainty

And so much more!

This is both a fun and timely conversation for the many business owners still facing the challenges of quarantines and social distancing during the global COVID-19 pandemic. As Katie and Liv share, now is the time to pivot, not panic!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/51.

#50 Today's episode breaks down how small business owners like you and me can benefit from the CARES Act that was recently passed due to the COVID-19 pandemic.

This is an important episode for all online business owners, including sole proprietors, freelancers, or independent contractors. In this episode, you'll learn which programs may be available to you and your business to provide much-needed financial assistance during this time.

My guest today is Gerri Detweiler. She is the Education Director for Nav, the trusted financing partner of over 1.2 million businesses, where she gives Nav's customers certainty in an uncertain world through expertise and actionable advice. Gerri is a leading, nationally recognized financing and credit expert, with more than 20 years of experience.

I am honored to have Gerri on the show, and I hope you find her calm and clear advice as helpful as I did!

We cover so much in this episode, including:

• How your business may secure up to $10,000 in fast cash from the SBA -- without having to pay it back
• The differences between the EIDL and the PPP programs, including how to know if your business may qualify and how much you may be able to obtain
• How long you have to take advantage of these programs, but why you may want to act fast

And so much more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/50.

#49 With everything happening in the world right now, if you could use a pick-me-up, then this episode will do the trick!

My guest today is a life coach, author, and advice columnist for some of the largest outlets in the world. And she's a ray of sunshine who is guaranteed to bring a smile to your face!

Susie Moore is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist.

You may have seen her on the Today Show, Oprah.com, Business Insider, The Huffington Post, Forbes, Time Inc, or Marie Claire. Susie's work and insights have been shared by celebrities and thought leaders including Arianna Huffington, Paulo Coelho, Kris Jenner, and Sara Blakely.

And I'm so honored to share my interview with Susie with you today!

We cover so much in this episode, including:

• The surprisingly effective way to overcome imposter syndrome
• How to fall "madly in love" with rejection (and why you should!)
• The key to winning that Susie wants more people to understand

And at the end of the interview, Susie shares about her brand new book and how you can grab a special bonus now through the end of the month!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/49.