In this episode, I’m chatting with Grace McDonald from Flower Clvb, a fun little floral studio in West Philly.  Grace is a builder of strong community and an advocate for the earth.  She's put a unique spin on educating the next generation about flowers and nature.  This episode is packed full of gems to apply to your own business!

Be sure to check out Grace's Instagram feed @flowerclvb.  It’s a great spot to see all-local designs and get inspiration.

 

This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration. 

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Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.  

What Can Locally Grown Stems Do For Your Floral Business?

Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration.

Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything!

Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler.

More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same. 

More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local.