Flower Circus

Now that weddings start again, it is time to talk with Joey Azout from Alexandra Farms. The boutique farm is growing fantastic garden roses.

This year they added 9 new varieties, some of them are sprayroses.

Joey will talk us through all the new varieties, and what makes them so special. One thing is for sure, there is a great story behind every variety!

What becomes clear is that Alexandra Farms does way further than growing great roses. Just check how they pack their boxes, it's like receiving a gift. Helping florists making the right choices in terms of varieties is also part of it. the right photography plays a big role there as well. How do roses look like in the different stages?

The next idea is to come up with a course for florists especially for garden roses. In this way (new) florists can learn more about sprayroses, varieties, care and design.

In short a Talks filled with a lot of inspiration from Joey!

In this Flower Circus Talks, we have the very talented Keith Lin.   

It doesn't matter if it is a flower, plant or tree. You can make sure he can something extraordinarily out of it. Multiply price winning at several big shows around the world like the RHS Chelsea Flower Show, Singapore Garden Festival, and designer at the Petal Garden at the Jewel Changi Airport.   

Great to learn how Keith tries to stimulate all the senses in his designs. Next to that, he is checking all his designs if they are suitable for Social media and selfies. After all this is how most people will see the designs through social media  

In short a must-watch, because this man can do magic, and has a wonderful story to tell!!!

Now that the weddings are finally getting started, it is time to talk with a grower of cut Phaleanopsis. A typical flower for weddings and events. 

Carlo Scheele from Ichtus Flowers and Plants takes us through the greenhouse to show what it takes to grow these wonderful flowers.   Did you know they grow 17 different varieties? So there is a Phalaenopsis that fits every bride and occasion! 

Ichtus helps its customers out with the right package as well. From an order of one stem to bigger orders in bigger boxes.  Carlo will also tell us how to transport and store your cut Phalaenopsis, and it is quite surprising! 

Find out in this episode of Flower Circus Talks

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Lani Callister of Ensign Wholesale Floral is telling us how they experienced the pandemic.  One thing is for sure, the love for flowers got them through. Feeling the need to help the whole industry: from growers to their customers. 

This to make sure that at least there were some flowers for the people who needed them so badly.  

They kept their standing orders running, although most of the time it resulted in giving flowers away for free because there were almost no sales.  Trying to help everyone where they could, resulted that when the demand increased, they could scale up with their suppliers quite quickly. 

After the pandemic the sales are much higher than before, resulting in already new challenges. Labour and transport are now the main topics.  

It has been a real tough period, but it also gave a lot of goods. People are willing to celebrate life more, and flowers play a big role in that now!  This and much more in this Flower Circus Talks.

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Arnold has broad experience with supplying supermarkets in both Europe and the USA. What are the differences, changes, and how did Covid change the way of buying?   

Arnold is live from a greenhouse of a lily breeder, as they have open days. It is all about catching up this month with a lot of open days.  

With his experience with selling flowers to supermarkets both in Europe as well as the USA Arnold is the perfect person to tell more about what is going on in the flower sales at supermarkets.  

He will tell about the differences between the two markets, where the changes are for even more sales.  We will also discuss the challenges there are and will be. Transport and Labour are two of the main challenges. What kind of solutions can the industry come up with to solve this.  

This and much more in this Flower Circus Talks 

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"There is a big disbalance in demand and supply in the bulb market at the moment"

In this Flower Circus Talks, we have bulb specialist Arjan Poland from Lilies and More.

The prices of flowers are still quite high because of the big demand worldwide. This is what we see now, but also in the bulb market prices are much higher than last year. Will we see the consequences of that next year?

Arjan will explain to us why prices are higher. There is not just one reason, there are several reasons why there is not enough supply for the recent demand.

Arjan also tells more about Lilies and More, the company he runs with Piet Koopman. They started with lilies, but as the name already says, they do much more. From other crops, to also helping growers in all possible ways to make sure they run a profitable business.

Recent examples are helping growers with a half-automatic planting machine for lilies. As well as a portable steaming machine, to make sure the soil is clean for a perfect crop.

This and much more in this episode of Flower Circus Talks.

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'Lisianthus one of the most versatile flowers out there'

Lisianthus- The Special flower is a cooperation of the Dutch Lisianthus grower to promote this wonderful flower. 

Their promotions always stand out, they made several beautiful inspiration books for florists and came up with a great flower truck display last year.

This week it was time for a new photoshoot for more wedding inspiration. To show how versatile the Lisianthus is they worked with four different color schemes. The team of 2Dezign and designers made again enough great material to inspire florists for many wedding ideas with Lisianthus.

Jolande also tells us more about the Lisianthus and gives tips and tricks to make the sales of Lisianthus even more profitable.

"The quality of at least 20% of flowers is unacceptable due to systematic underperformance across the chain"

In this Flower Circus Talks, it's all about the quality of flowers, and how to improve and preserve them better. This to make sure the consumer will enjoy the flowers, and not buy a disappointment.

Jeroen van der Hulst, founder, and owner of Flower Watch will share his knowledge with us.

Flower Watch is involved in every single part of the chain, to investigate, and improve the processes in for the ultimate goal: Happy customers, and profitable supply chains.

During this Talks we go over all the parts of the chain of the flower industry, and Jeroen will not only give us great insights, but he also gives us tips and tricks on how we can implement improvements for our own part of the chain.

What becomes obvious during the conversation is that ALL parts of the chain MUST work together in order to achieve the goal: happy, and returning customers. Because as flowers we compete against chocolate and wine in the gift market, and they never disappoint in quality. With flowers, we should achieve the same.

This hour will be the best hour spent in a long while if you want to improve your flower business with so many great insights from Jeroen.

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"Sending plants to the UK is still a challenge, as you can only send plants produced in 3 countries"

Flower Circus Talks with Merel van den Burg - Flowering Direct.

A really interesting story about what Flowering Direct does differently than most exporters, transparency, social media.

Of course as well how Brexit and Covid changed their business and their customer's business. Plants are still a challenge as it is only possible to sell plants that are grown in 3 countries.

This, and much more in this Flower Circus Talks

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"People shouldn't be afraid working with plants, they should chill out and enjoy them"

In this Flower Circus Talks we have Michael Perry - Mr Plantgeek. The man responsible for making gardening and plants cool again!

We talk about how people shouldn't be afraid of plants, it should be fun.

Michael is a uniquely skilled individual and is sharing his passion as @MrPlantGeek (Michael Perry).  Currently, he’s embarking on a range of new projects including:

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