Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops. An informative listen for both florists and growers!

We wrap up the Flower Math series today with Part 5: Being Team Players. Being profitable as a small business, be it a floral shop or a flower farm, is a struggle. We all work with a very perishable product and have risky sales channels. What kinds of honest conversations can gorwers and florists have together about flower math? If we work as a team, rather than just vendors making transactions, can we collecitvely thrive? Or is the system too broken for both gorwers and florists to be profitable in the same transaction? Hear what two seasoned flower professionals have to say on the topic.

If you enjoy this episode, be sure to go back and listen to

Flower Math Part 1: Pricer Per Stem Flower Math Part 2: Product Shrink Flower Math Part 3: Quality Tiers Flower Math Part 4: Delivery and Handling Fees

Ellen and Jennie both teach online courses that may be valuable to your floral business. Here is a link to Ellen's course and here is a link to Jennie's courses.

This podcast is brought to you by the Philadelphia Floral Guild, where we're building community around sustainable local flowers. If you're a florist in the Philadelphia area, we'd love to have you shop with us! Click here to learn how.

Not in the Philadelphia region? Find a flower farmer near you by visiting LocalFlowers.org. And check out Rooted Farmers to see if there is a flower collective near you!

Now that this series on flower math has finished up, we'll start featuring some new voices on the show. So stay tuned for Episode 6 when we talk to a vetran wholesale flower farmer!