Flower Shop Secrets

The online flower business is huge — $5.2 billion — and it’s growing each year.

If your website is still just an afterthought rather than a primary focus, it’s time to put the internet to work to strategically market your flower shop.

Join Joe and Ken as they explain why it’s critical you target these online users in order to broaden your marketing, sell more product, and become more profitable.

Despite various challenges, including supply chain disruptions and a new COVID variant, Lovingly flower shops enjoyed one of their most profitable Valentine’s Days in February 2022. Joe Vega and Ken Garland invite you to take a peek behind the curtain at Lovingly’s latest innovation that allowed Lovingly florists to stay in control despite the craziness being more so than ever, balance profitability with available products, and continue to accept orders from last-minute gifters.

While owning a small business usually (always) comes with some unpredictability as a general rule, the pandemic definitely turned just about everything upside down. In this episode of Flower Shop Secrets, Joe talks with Mike Black, President of Jet Fresh Flower Distributors, a wholesale florist in Miami, Florida. Mike offers his best insights and advice on how businesses can stay calm and move forward during times of uncertainty.

Disclaimer: This interview was recorded on May 14, 2021.

Education and proper leadership matter when increasing the value and productivity of your business. In this episode, learn how Lovingly Momentmaker, Laurie Lemek of Floral Balance, honors these principles to run her own mentorship program and company.

In this first episode of Season 2, Josh Fredo of Bayberry Flowers talks about the importance of grit, mindset, and getting creative when things get tough. Fredo and his team are ever-changing with the climate of sales and growing online need, especially in the wake of COVID-19.

This episode of the Summer Survival Guide is all about foraging. What is it, how does it work, and how can you safely and sustainably make it work for you? Find out from our Lovingly Momentmakers!

Marketing is a crucial part of your business’ success. In this episode of Summer Survival Guide, we’ll hear from local florists about the innovative ways they handle marketing in their shops.

Florists are artists, and working in the floral industry means you get to regularly flex your creativity. Yet, your skillset isn't limited to the flowers alone. In this episode of our Summer Survival Guide, Lovingly florists and industry experts share the creative ways they handle business in their shops. Watch now for some general business tips and guidance from our partners.

Our floral partners can take advantage of their downtime this summer by exploring the exclusive features in their Lovingly accounts. In this episode of Summer Survival Guide, our team reviews these various features that provide potential ways florists can increase their order volume. Find out how you can form new habits this summer to take your business to the next level.