Flower Shop Secrets

Through conversations with local florists across North America, you'll discover tips and tricks to operating a successful small business and staying creative and motivated in stressful times. Episodes are now streaming on Anchor, Spotify, Apple Podcasts, and more. Subscribe to my YouTube channel for new episodes, coming soon!

How are commitment and consistency key to operating your business successfully? Selena of Wishing Well Flowers and Gift in West Linn, Oregon talks to us about how her passion fuels her growth.

What’s the importance of sharing your knowledge and giving attention throughout every step of the floral delivery process? Our in-depth conversation with Poppy Parsons, owner of Smart Flowers in Swift Current, Saskatchewan, addresses just that and more- including what it’s like to work with her mentor, Hitomi Gilliam.

How do you turn passive shoppers into loyal customers? Successful florists understand that a successful floral gifting experience is about more than just the flowers. Jeanne Walters of Stargazer Premier Florist in Corvallis, Oregon gives us a refreshing take on what it means to be a cornerstone in her community, from continuing the legacy of her mentor to guiding and building relationships with her clientele.

Out-of-the-box thinking and adapting quickly in stressful situations can help your creativity blossom. Sarah and Jordan, two high-spirited wedding florists from Intrigue Designs in Maryland, talk to me about their most recent experience creating and competing with their unique, whimsical and massive floral installations on Netflix's “The Big Flower Fight.”