Flower Shop Secrets

At Lovingly, we like to stress the importance of partnering for success—because we’re all in this together. On this episode of our Summer Survival Guide, our Lovingly Momentmakers share their experiences of what it’s been like to work in this crazy, rewarding world of art, expression, and giving.

On this first episode of Flower Shop Secrets: Summer Survival, Joe is joined by a special guest from the Lovingly home team. He and the Vice President of Partner Success sit down to discuss how you can evaluate and take control of your business’s reputation over these next few months and beyond.

Even after a fire devastated their flower shop, Nicholas Flouskakos and his brother of Country Arts in Flowers never stopped working to meet their customer’s needs. In this episode, Nick tells us all about how and why they work tirelessly to exceed their customer’s expectations, adding personal touches to the floral experience. Check it out!

Adapting to COVID changes in the floral industry can be met with something as natural as your engrained creativity as an artist. Trinity Ings of Trinity’s Florals on Cape Breton Island of Nova Scotia has some well-earned experience in the floral industry as a fourth-generation events florist. In this episode, she shares her insight into these industry changes and provides some helpful tips to move forward with event work.

For a second time, Stephanie Romanowicz from Foraged Floral of Cape Cod joins us in this special episode of Flower Shop Secrets. We talk about how to plan for Mother’s Day, how to work with wholesalers, and how to forage and shop from local farms. Let’s go!

In this episode of Flower Shop Secrets, AIFD and PFCI accredited florist and educator, Ruben Consa, shares his knowledge and over 40 years of experience in the industry. He offers advice for providing exceptional customer service and staying up to date with technology as a means to elevate your floral business.

In this episode of Flower Shop Secrets, Jai Crouch of Splash Floral & Event Design gets personal by sharing his story. He gives us insight into his background and how he's grown, not only in the industry but in life to where he is today and his plans to take off from here.

Cameron Peters of Cameron Peters Floral Design has worked in the floral industry for 27 years. Today, she enjoys creating custom arrangements that express true sentiment at her shop in Phoenixville, PA. To attract and nurture her local customers, Cameron shares the importance of engaging with your community. Check out her tips and tricks on this episode of Flower Shop Secrets.

Neville MacKay from “My Mother’s Bloomers” in Halifax, Nova Scotia knows a thing or two about the power of flowers. He shares his knowledge in captivating stories on stage, television, and right here on this episode of Flower Shop Secrets. Tune in to discover how you can experience love, beauty, and celebration in the floral industry.

Mike Hollenbeck met Joe Vega at an AIFD symposium nearly four years ago. Today, they sit together on this episode of Flower Shop Secrets to continue to discuss the importance of education for florists in the industry, finding and keeping good employees, and how local florists need to stick together to beat the real competition.