Focus & Facets

Welcome back to FOCUS & FACETS!

This week we’re talking all about pricing - and how it is not going to be what convinces your client to book with you. There are so may other facets that will influence her decision, and we go through them all in this episode!

Takeaways from this episode:

• build your brand to match the price that makes you profitable
• do what other photographers in your area aren’t doing - dance to the beat of your own drum
• focus on the product and service over the price and pressure

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective.

Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!

On this weeks episode we dive into the importance of understanding that your product is not simply the images you are producing for your client. Your product is SO much more than a digital file, and it’s up to you to focus in on the other aspects that ultimately make you the rockstar photographer your clients will come back to time and time again.

Takeaways from this episode:

• You are selling feelings
• Tangibility is more important than convenience
• The experience goes beyond the session

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective.

Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!

On this weeks episode we dig into personal branding and how it attracts who it’s designed to attract. Not booking the clients you hoped you would? Feeling like your dream client is out of reach? Fear not, in this episode I dive deep into really honing in on your businesses branding - and how intentionally getting crystal clear on that vision, will have you attracting your dream clientele in no time.

Takeaways from this episode:

• You can’t build a strong brand without a rock solid identity
• More often then than not, an ideal client is a LOT like you - reflect!
• Make your business stand out in a crowded space - what makes you special?

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective.

Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!

On this weeks episode we are talking with Marcela Limon! We’re chatting about life, personal struggles and wins, pivoting business ideas in the age of Covid-19, and how she grew her business in 5 years flat with some of the most innovative and exciting marketing idea and strategies I’ve seen!

Takeaways from this episode:

• So as small as one step looks, it can take you anywhere
• Knowing your why serves as the foundation of everything you do in your business
• Creativity flows in the most natural, authentic, and inspiring ways - you just have to pay attention to what’s bringing you joy and ligh

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Marcela can also be found at @lemonshoots and www.lemonshoots.com.

Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!

On this weeks episode we talk all about software! What do you REALLY need in order to be successful, to start off, to kick your business and services up a notch? I will dive deep into all of this and give you specifics that I love and use that will inform your decision making process - no matter which stage of the game you are in.

Takeaways from this episode:

• You only need a few great software programs - don’t let the industry fool you into need every latest and greatest
• Most software is overhead - but truly great software is a business game-changer
• Buy once, buy right - and you will never regret that choice

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!

On this weeks episode we talk all about studio space! Are you ready for it? How do you know? What things should you be looking for when you decide to take the fateful plunge - I cover it ALL. Plus, hear the long story of all of my personal spaces and how they impacted me, my business, and my brand.

Takeaways from this episode:

• Where is your business currently? Understanding your numbers is SO important in making this decision
• Small habits over the long haul produce the best and most exhilarating results
• Your studio space can have an enormous impact in the clients mindset about who you are as a business

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! 

On this week's episode, we talk with my sister, Jenny Mason of Jenny Mason Photography. Jenny has been in business for 15 years in Southern California, photographing newborns, families, babies, you name it. She does it on location and studio work and has grown her business from out of her garage into a multi six figure empire that wows each and every one of her clients. 

We talk about websites, what's important in regards to your website, we talk about getting started in business, and how she moved from her home studio into her retail space that she currently resides in now.

Takeaways from this episode:

• Jenny’s journey to getting started
• Consistency in branding
• Building a website that feels like you

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Are you losing hours or worse yet, slaving away working too many hours? Middle of the night, computer-drained, eyes-sore, can't-see kind of tired? This week, I welcome my business productivity coach Neill Williams. She talks to us about how to efficiently manage our time. 

In this episode, we dive into what your brain is really doing when it seems like you have no time. Plus, she gives incredible tips for how to break through motivation slumps, grow our time sensitive self-awareness, and how time blocking is the biggest gift you can give your brain and your life.

Takeaways from this episode:

• Shifting your thinking to create motivation
• ‘Parenting’ your brain
• The definition of 'Magic time'

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!

Let's face it, clients won't buy from you unless they trust you. Dropping $1000 or more in a portrait session means they believe in what you do and they trust you'll deliver. 

How can they trust you? First, they need to know and like you, then they need to learn how capable you really are and, girlfriend, you are capable! It all starts with that onboarding experience.

Takeaways from this episode:

• Why getting systemized is critical
• My onboarding process
• How to impress her before she books

Listen to the full episode for a list of 3 things you NEED to do while onboarding.

Let’s #dothework and keep that conversation going.

If you’d like to chat more, join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! 

Do you play it safe? When was the last time you really tackled something hard? Do you avoid new scary tasks for fear that you might fail? My friend, you may be stuck in the comfort zone and it's killing your business. Worse yet, it's killing your dreams.

In this episode, I’m going to ask you some questions about your growth, failure, and why you may be keeping yourself in the comfort zone.

Takeaways from this episode:

• Learn to accept discomfort
• Hope is a four-letter word
• Self-awareness = self-empowerment
• Embrace failure

Listen to the full episode for a task list to help you get out of your comfort zone. 

Let’s #dothework and keep that conversation going.

If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

Join me next Tuesday for another episode and have an amazing week!