Focus & Facets

Focus & Facets

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Focus & Facets episodes

  • Is Your Website Losing Potential Clients?

    Welcome back to FOCUS & FACETS!

     

    Websites are often the first thing a client sees when they are researching potential studios and there are a lot of reasons why your website could be the thing turning them away. Today we’re going to dive into all that and ask is your website losing potential clients?

     

    With today’s advanced website design and slick technology, your website has to keep up with the Jones’. I’ll share with you tips on how to catch the attention of your potential client and stand out from the crowd.

     

    Takeaways from this episode:

    • Your website is your virtual storefront! It should be a top priority.
    • Stay up to date. If your template looks outdated, so do you. 
    • Post contact information. Clients want to be able to quickly get a hold of you. 
    • Consider your audience. Your website is not just a virtual portfolio.
    • Keep your brand cohesive! It should flow across your site. 

     

    Listen to the full episode for more tips to ensure your website can inspire the client to inquire! 

     

    Let’s #dothework and keep that conversation going. 

     

    Get the Cheat Sheet here and opt-in to my emails here! 

     

    If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

     

    Join me next Tuesday for another episode and have an amazing week!

    18 min
  • The Psychology of the Sale

    Welcome back to FOCUS & FACETS!

     

    Who would have thought that psychology was a part of sales? Admittedly, maybe a lot of people did but it’s not what you think. Sales is like growing a garden. It takes preparation, planning, and care.  

     

    In this episode, I’m going to share with you the tips and tricks on how to plant that garden and watch the relationship between you and your client bloom.

     

    Takeaways from this episode:

    • Clients buy what they know because it’s the safe choice.
    • Selling begins in the very first interaction. 
    • Your brand is your foundation. 
    • Confidence is contagious! You will give confidence to your client simply by being confident yourself.
    • Money starts to become secondary when she can visualize the art in her home. 

     

    Take notes during this episode and figure out what works best for you and your brand. 

     

    Let’s #dothework!

     

    If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

     

    Join me next Tuesday for another episode and have an amazing week!

    12 min
  • Why You Should Stop Emailing Your Price List

    Hi everyone, welcome to FOCUS & FACETS! 

     

    I beg you, please don’t ever send your price list to a potential client again. It’s the easiest way to lose clients and it’s doing nothing for your booking rate. 

     

    In this week's episode we’ll be talking about how to avoid making this mistake again. I’ll tell you why you should stop emailing your price list and suggest ways to help you build trust and flip the script to make it work to your advantage.

     

    Tips from this episode:

    • Show her how you’re different from other photographers in your area!
    • Address her wants, needs and dreams. Hold her hand and calm her objections.
    • Inject your core values! Show her the things you deeply care about.
    • Show her your experience and authority in your particular area. 

     

    Let’s #dothework and keep that conversation going. 

     

    If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen. 

     

    Join me next Tuesday for another episode and have an amazing week!

    12 min
  • Introduction to Focus & Facets

    Hi everyone! 

      Welcome to the very first episode of FOCUS & FACETS. I’m your host Julia Kelleher!   Are you struggling in business?   
    Are you disorganized and feeling like your business has a grip on you, and not you on it?      Been there, done that!     Tune into this quick trailer to learn more about me and what to expect in future episodes of FOCUS & FACETS, where week-by-week we will add to our personal skill-set on all things business for creatives!     If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook via “5 Carat Collective”. Don’t forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.  
    Join me next Tuesday for another episode, and have an amazing week!
    8 min

About Focus & Facets

From the publisher's feed

Welcome to FOCUS & FACETS, my name is Julia Kelleher; a part-time new anchor, and full-time portrait photographer with a serious passion for business. Each week we’ll rotate through new business and creative educational topics. Interviews with fellow photography entrepreneurs, and inspiring you with all the tips, tricks, and knowledge you need to up-level your business no matter what stage of the game you’re in.