The secret to getting more bookings isn't being everything to everyone. As you'll learn in this episode, we all have an ideal client that our brands are best equipped to serve. And if you can be everything to just a few select customers in your market, this secret alone should keep you busy, profitable - but most importantly, avoid burnout in a long, successful career.

Today's drink is an Apricot Sour:

- 2oz apricot brandy

- 2oz sour mix (lazy, I know)

- Top off with ice and enjoy!

If you think that being a wedding photographer in this day in age is hard, try being a wedding filmmaker! We won't argue it's been a strange year for most of us, where it's easy to blame the economy and newbies racing to the bottom of the barrel.

Despite this, Jonathan of 4k Wedding Films continues to thrive by filming an impressively high volume of weddings by leveraging every, single marketing channel at his disposal.

And you know what else? He doesn't have an associate team, you can actually find him on The Knot & WeddingWire (where he continues to get a ton of leads), but you definitely won't find him at the bottom of the pricing barrel!

You can find him at:

https://4kweddingvideographer.com/

@4kweddings_

Taylor Jackson is a husband, dog-dad, world-traveler, photographer, educator, and pizza-connoisseur. In this episode, we learn how he keeps his creative energy up, year-in and year-out, even after having done over 1000+ weddings in his career.

You can check him out here:

IG: @taylorjackson

YouTube: https://www.youtube.com/@TaylorJacksonPhoto

"I never signed up to be an influencer."

"I never signed up to be a content-creator."

"I signed up to create pretty things....and that's it."

When you signed up to be a business owner in the wedding industry, you signed up to do whatever it takes to get people to fall in love with your work, your brand, and your voice. Being amazing at your craft is no longer enough - not only do you have to put yourself out there, you have to put yourself out there PROPERLY so that these social and search platforms will deliver you to their audiences.

And that is exactly what Angela Shae of Social Templates will share with us today. What are some ways that we can leverage social media to help us reach our target audiences and grow our businesses? What can we do better? What should we definitely STOP doing? Learn all this, and more, on today's episode.

https://socialtemplates.co/

@socialtemplates.co

On this episode, we continue to share some of our sales & marketing tips/strategies that have allowed us to attract/book new clients during an otherwise slow(er) year.

On this episode, the Focused AF cohosts join Ben on his weekly live, to talk about their recent influx of inquiries and bookings. We share some tips/strategies that have helped our brands continue to book clients during this otherwise strange time for other business owners.

Managing a wedding business that does 400+ events a year is no small feat; but that is exactly what Fernando Serrano and his partner do at Blanc Noir Event Group. Learn how he leverages his time, charm, and relationships to maintain one of the busiest and most successful entertainment companies we know.

Also, learn some of the personal struggles that he had with unprofessional wedding vendors while planning his own wedding last year. You definitely don't want to make the same mistakes as these vendors did!

You can check Blanc Noir Event Group here:

IG: @blancnoirevents

Website: https://bneventgroup.com/

"Fundy Designer software saves marriages, one photographer at a time."

That's our story, and we're sticking with it.

As longtime users of Fundy's software, as well as patrons of his infamous Fundy parties in Vegas, we're incredibly honored to now consider Fundy a colleague and friend. In today's episode, learn a little bit more about the human being behind this incredible software, which has not only revolutionized the way photographers are now serving their clients, but also enriching the lives of the photographers who are using these powerful tools.

Stick with us till the end, and you'll also be treated to a mind-blowing demo of his newly released v11 of the Fundy Designer, presented by Fundy himself!

Grab your favorite beverage, sit back, and enjoy!

It's not easy being a full time mom, wife, and full time wedding photographer. As a way of reclaiming some work-life balance back to her growing family, Gricel Rivera transitioned to studio work during the pandemic and never looked back. In this episode we talk about:

You can check out Gricel's work at gricelsphotography.com, and @gricelsphotography on IG.

When Ben & Karis decided to host a summit, we knew it wasn't going to be easy nor perfect. In this episode, we recount all the lessons and victories that we picked up along the way, and how they're going to improve their next conference.