Focused AF

Ken Pak is an industry veteran who injects his special brand of humor and perspective in life, photography, and everything that he does. Learn about his life-long journey to finding his voice as an artist, how industry awards have shaped his trajectory over the years, and why you should always be on your best behavior while photographing on federal property!

Tori Kelner is a branding expert who shares with us how her personal brand has allowed her to attract her dream clients on autopilot, and how she leverages this branding in her business. We also learn about her love of Britney Spears, Harry Potter and fluffy socks (all the stuff we love as well!).

*Editor's notes: Ben's mic was running a little hot during this episode, we're sorry about his audio quality!

In today's episode, learn how Andrea & Richard Flores grew their little photography passion into a full-fledged, full-service photography studio, allowing them maximize their revenue-per-client and balancing a hectic home life with 3 kids and 50 chickens!

Today's drink is a salted-caramel apple cider old fashioned

- 1 dash angostura bitters

- 1 tsp salted caramel

- 2 oz bourbon

- 2 oz apple cider

- Garnish with apple slices, and toasted cinnamon and star anise

We continue our talk about finding/hiring the perfect photographer, the power of print, and how we can pro-actively get ahead of venues/bridal attendants who go rogue!

This episode is for all the brides & grooms! (and also the vendors who love 'em).

These are all the tips that you're not going to find on TheKnot, WeddingWire or a Google search. In this episode, we talk about finding the perfect:

What are some of the hallmarks of great vendors? What are some of the things you should look out for? Do you agree/disagree?

Today's drink is a Grapefruit & Rose Vodka & Tonic with Rosemary

- 1 oz Grapefruit & Rose Vodka

- Top off with tonic

- Garnish with rosemary

If you're not leveraging video in your marketing, you're missing out on a HUGE opportunity to reach your audience in a powerful and impactful way - and Marvin Flavien tells us why.

Marvin will also be sharing the stage with us at the Focused AF Summit next January 11th, and you can get tickets here: https://focused-af.com/summit.

Today's drink is a Dark & Stormy (with Hail)!

- Fill cup with ice

- 1 oz dark rum

- Top off with ginger beer

"How much should I charge?"

It's one of the most commonly asked questions, especially for newcomers and transplants alike. As we discuss in today's episode, sometimes it's not so simple as seeing what others are charging in your market, and then simply going from there. When it comes to pricing yourself properly, it's not just your product, or what anyone says your work is worth.

We get it - you don't want budget clients, and you simply want to make sure that you're fairly compensated for your hard work, experience, and craftsmanship.

In today's episode, learn how we've priced ourselves and our own businesses, how/when we raised our prices, and all the calculations that go into making those decisions; all while maintaining a solid inquiry volume with our dream clients (while screening out all the price shoppers in the process!).

In today's episode with Nikisha King, we talk about the importance of having the right people around you, having the right mindset, and having the right systems and processes in place to help you succeed in your business, while serving your clients (and others around you) in a meaningful way.

Nikisha will also be sharing the stage with us at the Focused AF Summit on January 11, 2024, which you can check out here: https://focused-af.com/summit.

You can check out Nikisha's work here:

https://www.instagram.com/nkdesign.house/

https://www.instagram.com/nkfocus.formula/

https://www.instagram.com/nk_podcast/

For bloopers, highlights, and BTS, follow us here:

https://www.instagram.com/focused.af/

Got some tea? We'd love to hear it!

Shoot us an email at [email protected] and we might share your story on a future episode!

Remember that moment during the initial consultation where you promised the clients that you'd always go "above-and-beyond" for them, and that your customer service is probably the best thing since sliced bread?

Did you really mean it when you promised them all those things?

Or do you find yourself waving your contracts in their faces when they require a little bit more of you later?

If you've been in business long enough, you'll find that most days are fun and easy, but others can be draining and demoralizing. At the end of the day, you're in the service industry. Happy clients is what provides you with longevity in this business and it starts with serving first.

In this episode, we also talk about:

We're still going virtual at the moment, so no drinks for this episode. But we'll be back in the studio in no time!

How's everyone doing with their inquiries and bookings?

In today's episode, we get into some real talk about what's been working for us and the 4 photography brands that we have between us.

As you'll learn - not only do we all get our inquiries in very different ways, our clients book us for all very different reasons. Goes to show, there isn't one "correct" way to do anything when it comes to your business. You simply have to find a way that works for you and your working style.

**Sorry about the poor audio quality, we were testing our remote/virtual set up!**