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Every business needs to know its avatar (or "Ideal Customer Profile"). Once you know who you're serving and why, giving them what they need becomes much easier. In today's episode, we'll discuss 5 keys to discovering your ICP and 5 key questions to ask about them. Enjoy.

Also, come join us July 14-18 in sunny Cancun on a marriage retreat designed for busy entrepreneurs and their spouses!  Click HERE for more details.