Food Business Success® - Start Your Food Business Dream

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What if that food business idea that keeps calling to you isn't just a crazy fantasy—what if it's a dream seeking you as the perfect person to bring it into reality? In this final episode of the podcast, I'm sharing the most important truth from five years and 260 episodes: your desire to create something matters, even if you never achieve traditional "success." 

Whether you're just starting or wondering if you should invest more in your business, this episode will help you understand why following your delicious dream serves something bigger than just you. 

Plus, I'm leaving you with a powerful Future Self visualization (get it here) and a library of 260 episodes to support your journey forward.

Get the searchable Podcast library at https://www.foodbizsuccess.com/podcastlibrary 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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As entrepreneurs we are programmed to think we need to say "yes" to everything, but often, it's the opposite. We need to start saying "no" or strategically quit things that are no longer supporting the vision. My guest today is Alli Ball, founder of Food Biz Wiz and creator of Retail Ready. We have a powerful conversation about why winners quit all the time and how to know what to quit with integrity and excitement for what's next. 

Follow Alli on IG at @itsalliball or https://www.alliball.com/

Want more support saying no and strategically quitting the wrong things so you can go all in the right things that scale your biz? Check out the Make or Break It Year Power Groups for 2026. https://www.foodbizsuccess.com/powergroup 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Have you ever thought about your "natural" work style - you know when you are in flow and feeling super productive? Often times, we fight against the "shoulds" of how we are supposed to be as a boss or entrepreneur. And then if you want to hire a team - whoa - this adds so much complexity to your business and it's so tempting to hire for ease (no conflict) instead of hiring for strengths that offset your weaknesses. 

In this episode, Sue Frech shares how entrepreneurs can use Kolbe to stop fighting their nature, maximize their own productivity, and build high-performing teams by strategically matching people's conative strengths to the right roles. Discover how understanding your team's instinctive approach to getting things done can boost performance, reduce conflict, and help everyone work more naturally and have more fun!

If you would like to join us for the call with Sue Frech, I am opening it up to everyone on the FBS email list for $70. This includes the Kolbe Assessment and the call with Sue on 11/20/25 at 11am MT to go deeper into using the Kolbe. You can purchase here.

Get in touch with Sue Frech https://www.linkedin.com/in/suefrech/ or email her at [email protected]

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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If you are feeling stuck after you launch your business - maybe around $40 - $60K - it's very likely a fear of success that is holding you back, not a fear of failure. Sneaky thoughts like "I'm not good with money" or "no one could ever sell as good as me" or "I'm the only one who can make my product" or "I'm not good at managing people" are likely keeping your business small so that you can avoid the things that often come with success. On today's podcast I share with you some fears that came from CPG founders just like you on a recent Master Your Business call and what do to about them so you can get to the next level in your business. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

It's so good to say "yes" to a lot of things when you start your business, but what are you still doing in your food business that you need to STOP doing or change how you are doing it? On this podcast episode I share a very recent experience in my own business where I made the tough calls as a CEO and business owner to change something when the numbers didn't make sense. If you aren't sure what you need to stop doing, follow the frustration, resentment or bitterness and give yourself permission to explore what needs to be different. This is an important message for all cpg food founder in business.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Stop what you are doing foodpreneur - listen to this short episode and then DO this customer journey exercise for your sales channels. You will be amazed at the things that you find that can make all the difference in customers finding you, purchasing from you, and building a long-lasting relationship with your brand. 

Fixing things NOW in the customer experience will make all the difference for your holiday sales online or in person. Want my eyes on your website or other sales channels like markets or wholesale? Book a strategy session and let's make it better so you make more money!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Are you feeling some fear (or heightened anxiety, worry or overwhelm) - being an entrepreneur is not easy stuff, but I share with you my experience of coming back to the US and what tools I used to work through my fears. I also share with you an amazing practice to implement this fall to become who you want to be to succeed at the next level of your business. What three new standards will you set for yourself to become the entrepreneur you want to become?!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Emails. You know they work, but you also hate traditional email marketing and so you put it off and dread sending them. My guest today is the one, the only, Jane Hamill who has a completely different spin on how to do emails that doesn't suck for you or your customers. Imagine actually enjoying sending off quick emails to your followers (who want to hear from you btw), AND creating more money in your business as you deliver value to your customers year round. 

Jane is joining the Holiday Ready Bootcamp live on August 13th and you don't want to miss her deep dive into creating an email strategy you love. As a special bonus, use the code HOLIDAYEMAIL to save $100 on the bootcamp. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Last November Susie was a guest on the podcast sharing her decision to close the main part of her meal delivery business. It was a challenging time that had a huge roller coaster of emotions from grief, failure, awe and gratitude. Susie and I continued our 1:1 coaching sessions as she moved through the reinvention process. 

She has been working on a new part of her business and as we set a launch date, I challenged her to create a solo podcast episode sharing her journey to restart and how she is doing it differently. As always, I appreciate Susie's candor and humor as she shares her latest adventure as an entrepreneur. 

As of airing this episode, she is 54% of the way to her goal and you can support her at http://wellroundedmeals.net anytime with a cookbook purchase. The pre-sale is through August 4, 2025.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Living in Southern France for the summer I turned 50 days was just a crazy dream five years ago. Last week, I boarded a plane to make it happen. Me, living among the Lavender, and you launching, growing or scaling a delicious business are not so different.

On the podcast, I share with you the exact process I used to create my 'impossible' desire into reality and it is the same one you need to build your dream food business.

I share my story and give you the roadmap for becoming the kind of person who makes impossible dreams and desires inevitable. 

And finally, I share with you about why we must always be reinventing ourselves and our businesses to truly thrive. 

As part of my own reinvention, I'm taking a little break from the podcast to live a more laissez-faire life this summer. Just because I have released an episode a week for nearly five years, doesn't mean that is how it always needs to be. Give yourself permission to rethink yourself and your business and approach it with a new perspective. 

PS - I'm writing this as I look out over the Mediterranean from the hills of Cassis and feeling so grateful for my past self who didn't give up on her desire and hooked her future self up!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...