Food Business Success® - Start Your Food Business Dream

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My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.

Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research!

My big piece of advice for any entrepreneur is to be willing to step back and be open to feedback. You need to be willing to adjust your brand and idea without taking it personal. 

Get it touch with Lara at [email protected]

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Today my special guest is Karyn Savory, Owner & Creative Director of Sweet and Savory Designs and we are going to be talking all things design, and branding and learning some of the insider tips and tricks and what to expect when working with a graphic designer.

Karen Savory is a design connoisseur with a food fetish. She helps restaurants and food & beverage companies create top-shelf visual brands that directly impact both the vitality of the business and the bottom line. Using visionary thinking, a commitment to excellence, and a deep understanding of the industry, she can create everything a delicious brand requires.

Interested in a full rebrand or brand refresh? Visit www.sweetsavorydesigns.com and mention the Food Business Success podcast to receive 20% off a logo package.

Also, when you sign up for the Tasty Tidbits monthly newsletter you’ll receive her free “Recipe for a Successful Brand”. Sign up here: https://sweetsavorydesigns.com/blog/


Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

This is week 10 of the podcast and I am celebrating this small victory! What are you celebrating today, this week, this month? Focusing on the small wins are what add up to your big successes. It is so important that you break down your big goal into small, bite sized pieces and celebrate yourself along the way. Join me as I will share some of the wins my clients are having and some ways you can get better at celebrating your wins!
 

Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

I get so many questions about working with me inside Food Business Success vs one-on-one and which one is best for you. FBS closes and goes to a waitlist on November 9, 2020.

I was reflecting back on this time two years ago when I was ready to throw in the towel and go get a "real job". I dug deep and leaned on my hard why to double down and go all in on my purpose to serve early stage packaged food business entrepreneurs just like you start or grow their delicious dream. That was when I created Food Business Success™ and started on this journey.

The doors are closing on November 9 for new applications to start working with me in 2020! I wanted to be sure you knew this date if you have been thinking about applying and all of the benefits you get by joining Food Business Success as a founding 2020 member. After November 9, 2020, we move to a waitlist and you will have to wait for the doors to open in January of 2021.


Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

If you think email is dead, think again! The only customers you truly own are ones that have given you their email. If you aren't leveraging this resource, you are definitely missing out on sales from loyal customers and raving fans who just need to be reminded about how awesome you are!

Sarah Shuda of Lynn Design Co. has some great strategies even the earliest stage brands can implement on their e-commerce website and with their email list. She helps food helps food entrepreneurs sell more good food with cohesive brand visuals and ecommerce design. Sarah began her professional design career specializing in email marketing for a multi-channel internet retailer and finds email marketing to be one of the most effective methods to turn new customers into repeat buyers.

After listening, head over to the Food Business Success Facebook group and share with the group one tactic you are going to try and if you have any questions about it!


Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

I have a special guest today, colleague, mentor and fellow badass woman helping CPG brands, Alli Ball. If you don't know her yet, she is the creator of Retail Ready and host of the Food Biz Wiz podcast and you definitely want to grab her Retail Roadmap or her free Masterclass for packaged food brands.

Alli and I could talk for hours about the packaged food industry, but we kept it focused on how to stand out in a competitive category and why you still need a wholesale strategy even if you are moving to more e-commerce.

This is a must listen to episode that you don't want to miss!

Food Biz Wiz® Podcast with guest Sari Kimbell

Free Masterclass with Alli

Retail Ready Waitlist

Get Alli's free Retail Ready Roadmap 

Instagram: @itsalliball


Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Feeling a lot of discomfort with starting or growing your business? Me too. This episode is something we all need to hear and be reminded of. I am guilty of this myself - thinking that once I decide to start my business or a project that it will just be easy without any discomfort - success entitlement.

The key is to first accept, feel the feelings and then practice being uncomfortable in smaller ways. Are you willing to experience discomfort? It is the currency of your dreams and you won't achieve success without it, so we might as well lean in to it.


Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Alli and Matt launched Sweet Logic a year and a half ago on Amazon and they have big dreams to become a big brand.

Alli shares her learnings about Amazon, product R&D, email marketing, re-branding and working with her husband.

Find out more about Sweet Logic www.eatsweetlogic.com. Use code FOODBIZSUCCESS for 10% off your order!


Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Starting or growing your packaged food business is hard! You need a compelling reason that is strong enough to overcome your doubt and desire to quit. It doesn't have to be noble, but it has to be true for you.

In this episode, I give you some examples from my own life my clients' and why you need a hard why to push past the obstacles and when you want to quit. Quitting only slows you down on your journey to make your dream a reality.
 

Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

I get this questions ALL the time, especially now. In fact, I am probably talking with more people interested in starting their packaged food business BECAUSE of COVID.

More people just like you are wondering what you are waiting for to start your dream, a pandemic?

I went to some farmers markets last weekend and I just had to share what I saw (hint: a ton of new producers) and give you my expert opinion on whether NOW is a good time to start your business.

Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.

1. Work with me live twice a month on our group coaching calls
2. Access my entire library of self-paced courses with video modules and all of my tools
3. Work alongside a community of other like-minded foodpreneurs launching and growing their businesses 
4. Access to a members-only private group to get all of your questions answered quickly.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...