My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.

Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research!

My big piece of advice for any entrepreneur is to be willing to step back and be open to feedback. You need to be willing to adjust your brand and idea without taking it personal. 

Get it touch with Lara at [email protected]

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Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.