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In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new ? not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.

As young professionals, it is even more important to be on top of trends. As the "young" ones in the office we may be called upon to provide information about the latest social media trend.

A fund-raising robot fooled one of our cohosts and nearly extracted a donation, prompting a discussion of how this technology can find its place in marketing...Empty, meaningless marketing phrases still run rampant in corporate communications. Why do we use words that mean nothing to the customers we seek?... the list of available domain names is getting out of control, forcing marketers in some cases to have to pay handsome fees just to keep control of their brands.

A report titled "EMAIL MARKETING REPORT How India reads emails" was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: "Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue."

The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy

You can share your feedback at: [email protected]

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Host: Suresh & Monica

Podcast Manager & Podcast Editor: Bharani Dharan

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Imagine that an organization, brand or stakeholder community can now host a 1 on 1, or 1:many conversation and share that: (1st) with a secured Webinar group. (2nd) additionally share that entire webinar via live-stream to Facebook or YouTube. On YouTube for example it could go to a public, unlisted or private "stream." On Facebook to a personal page, or a fan page, etc. Within the Zoom environment, a device can run in screen sharing mode allowing for live software demos, or the playing of video and audio from a native file or application, or proprietary applications. The webinar team could even add-in shared desktops. All of those could make for a much more interesting, engaging and exciting live-stream compared to someone shaking a 3 year-old smartphone while forgetting to look into the camera and moving around so part of the time they are not properly lighted. Chat comments on YouTube/Facebook stay in those eco-systems (for now). Organizations would need a monitor/moderator to watch the chat messages there. However, a moderator could pull chats back into the webinar using good old "cut n paste." Even more interesting is that because ZOOM can handle dozens of active participants (up to 50)-- some of those participants could be staff members with mobile devices who could walk through an audience or behind the scenes at an event (using front or rear facing cameras)... whoever is "driving" the webinar could then select one of those "camera POVs" effectively giving a live stream a multi camera production quality (thanks Lucy*!). The webinar dashboard and the team controlling it could function very much like a TV control room. Placing multiple video feeds, white board, video, and desktops on the screen. Let's imagine that adding drones will come soon as well. Finally since Zoom also supports phone line audio, there can be secured call-in numbers for guests and other stakeholders. Zoom is highly cross-platform -- their software supports Apple, IOS, Android, Windows, Linux and Chromebook. Visit Zoom.us for details. PS. The same Zoom application supports any or all of their products; specific functionality (meeting room, conf. room, webinar,persistent live chat) is limited by the licensing. *Desilu Studios is widely credited with inventing the 3-camera shoot; it may not be true but think of it as an alternative fact (http://articles.latimes.com/1991-07-29/entertainment/ca-176_1_love-lucy)