Today we sit down with SMADE aka Junior Adeosun, who is the top promoter for Afro Entertainment in the UK. We explore Smades rise from creating a house party movement, to club nights and to hosting concerts with Africa's biggest superstars such as Wizkid, Tiwa Savage and Davido
We discuss:
- Growing up in a family of 13
- Being put in a position of leadership from young
- Being voted as prefect in school
- Moving to London & working 2 jobs
- Studying Marketing in University of the Arts
- Hosting large house parties that became legendary
- Starting afrobeats parties 10 years ago
- Doing it for the culture, putting on Nigerian Independence parties
- Becoming a promoter, selling out shows using tactics from textbooks to apply in real life
- Leading by example, getting hands dirty even though there is a team of 30
- Investing in the culture, why you don't always make money but can make a difference
- Upcoming events
- Giving back and leaving a legacy
- Being an HIV ambassador
Links:
https://www.instagram.com/iamsmade
https://www.instagram.com/smadeevents
smade.shoobs.com
smade.co.uk
The SMADE Experience S1:E1 - Adekunle Gold #About30 Concert - https://www.youtube.com/watch?v=Z8unOOS8-7k
Socials:
@forthecreatorspodcast on insta
@for_thecreators on twitter
Hosts:
Ryan Nile - @journeyofthenile
Vernaire Bass - @vernairebass
Listen on iTunes, Spotify and more:
linktr.ee/forthecreatorspodcast