For The Daring Growth Seekers - Marketing In The AI Era

Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations. 

And I’ve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed what’s made the business such a success, from focusing on her service offering, a clear focus on her audience, strong work ethic and CRM automation.

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Today, we’ll take you step by step through Done By Nine’s exact CRM process of how we both market to, onboard and service new and existing clients using a CRM.

By the end of this episode, you'll get an understanding and a look behind the scenes of how we automate tasks, keep track of our key marketing campaigns and social media and ensure our CRM helps us stay on track towards hitting our marketing goals and overall business strategy. 

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You’ve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object.

It’s a content recipe for disaster.

Today we'll share how we’ve built a clearer roadmap with our content distribution strategy so that it doesn’t feel disjointed and cluttered, plus allows us to create evergreen content that remains relevant and allows us to reshare and redistribute forever.

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‘Threads’ has suddenly jumped on the scene (even quicker than Meta was anticipating), but is this simply another case of shiny object syndrome?

Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon? 

In today's podcast, we’ll look at how to determine what platforms your business should focus its marketing efforts on, along with a look into the positives and risks of adapting your strategy today to include the shining new social platform, ‘Threads’.

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Are you confident about your understanding of data privacy and how it influences your business's marketing strategy? 

It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, b you might be left scratching your head on what that means for your business and your strategy.

Today’s podcast'll take you through the labyrinth of online privacy and cookies, their role in marketing, and the concerns they raise. 

We'll then explore how online privacy policy changes can impact your marketing approach, and I’ll give you some insight into strategies to thrive in a seemingly cookie-less world. 

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Netflix, Starbucks, Amazon, and Airbnb have thrived during economic downturns, history tells us that downturns are not just about survival but can also be growth opportunities in certain areas of your strategy. 

On today's podcast, we’ll learn from these companies and what history tells us about how to adapt our strategies alongside changing consumer behaviours.


We’ll look at becoming customer-centric, and flexible and focusing on creating unique value propositions while demonstrating the importance of adaptability and innovation with your current marketing strategy.

And by adapting your strategy through understanding and meeting consumer needs during tough times, you could emerge stronger when the economy recovers.

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You've been busy building a sandcastle at the beach. You've put in your heart and soul, along with countless hours of work into the sand castle only for one day to see the tide changes unexpectedly, washing away all that you've built. 

That's exactly what could happen to your brand if you rely solely on a single-channel marketing strategy. What if your favoured platform pulls a policy U-turn tomorrow, threatening your digital existence? 

Tuning into the multichannel strategy is not a mere trend, it's an evolution. It's how you reach, resonate, and reap the rewards for your business. 

In today's episode, we look at how to incorporate a multi-channel strategy within your existing strategy.

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Facebook has updated their ‘Five Ad Performance Pillars’ and have given updated advice on leveraging the platform's machine learning and automation to optimize your ad performance.

From the latest trends in creative to the most influential audience targeting tactics, in today’s podcast, we’ll look at Facebook’s ‘Five performance pillars’ along with actionable advice on what’s working in our ad campaigns right now.

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Right now, understanding your competitor's strategies is more important than it has ever been. Today, we delve into the crucial elements of understanding your market positioning and influence through a competitor analysis. 

We’ll explore some vital concepts, and I’ll offer a comprehensive insight into how we conduct a practical competitor analysis for your business or organisation.

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As we all evolve, businesses need to refresh their image, keep up with trends, and ensure they continue to resonate with their audience. 

But refreshing and rebranding your business isn't just a switch you flip overnight; it's a journey, a transformation that comes with challenges.

On today's podcast, we'll pull back the curtain on our brand refresh process at Done By Nine, from the why to the how, and even the important 'should we be doing this?' question. 

Whether you're a business looking to revamp your brand or just curious about the process, this is your backstage pass to the ins and outs of rebranding and refreshing your brand.

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