For The Daring Growth Seekers - Marketing In The AI Era

There’s one aspect of my own marketing strategy that I still believe helps my business grow faster than I could have imagined.

In this episode, we discuss what it is, why it's worked so well for me, how we STILL use it in our business today and ideas on how you can implement it in your business as well.

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On this episode, I’ll give you an understanding of how you should approach your SEO strategy to give your website a better shot at ranking for relevant search terms.

We aren't going to discuss any 'SEO hacks' - but more to educate on why it’s important and how you and your team should be tackling SEO as part of your marketing strategy.

SEO is often made to sound more complicated than it is. People try to game the system, using hacks to boost their rankings, but these aren’t necessary.

At the end of the day, SEO is just a process of understanding what information people are searching for, and providing it to them in as clear a way as possible.

We break it down in today's podcast.

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There’s a feeling of economic instability, which may be driving your marketing budget down. 

So with tighter budgets - how can you still be expected to drive growth for your organisation?

The answer could be sitting with your existing customers.

On today's episode, we'll break down how a marketing strategy can help with your customer retention and give ideas on how you can build a customer retention strategy within your current strategy.

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What’s your number one priority when it comes to your marketing strategy?

If building your warm audience with ideal customers and clients and showing up to deliver them value doesn’t feature in your top priority list - then we need to talk.

Today I’ll share the reasons why you need to be building and maintaining your warm audience, and som ideas on how to get started.

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AI is going to change the way we do business. But will it replace the role of marketers?

Today we'll explore this, by looking at the best way marketing teams, entrepreneurs and business owners can adapt to the change by using AI tools like ChatGPT.

Plus, I'll share some real examples of how I've been using AI in my business.

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Are we being too narrow-minded when it comes to your marketing campaign strategy and calculating our ROAS (return on ad spend)?

Today I’m going to challenge your approach to measuring your marketing ROAS and introduce you to a new metric I want you to consider - your MER.

What’s your MER? I’m going to explain all and give you practical examples of why it's effective for your business, in today's episode.

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We've got to change how we think about a CRM's role in your business. 

They can be complex and you're not alone in feeling you're using too many disjointed marketing and CRM tools and software daily. 

This often confuses your team, gives the impression that your marketing and sales process isn't working (cause you can't track its success) and makes you think there must be a better way.  

In this episode, I share three ideas that will lead to better success with using a CRM-based marketing strategy in your business - keeping the customer at the heart of the process. 

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LinkedIn recently released a whole new set of B2B targeting options on its advertising platforms. It serves as an excellent reminder of why it's so crucial for you to understand and market to your direct customer persona. 

So what are the new LinkedIn targeting features and why, and how, should you be reviewing your customer personas to build a better marketing strategy?

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Performance marketing VS brand marketing - what’s best for your organisation, and how should your budget be split? 

There’s a lot of pressure for marketing teams, agencies and business owners to justify marketing efforts and investment, especially when marketing directly focuses on results on short-term business performance.  

But, the challenge you need to ask yourself is whether your blend between performance marketing VS brand marketing is working - are you focused too much on short-term sales VS long-term brand authority? 

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In the race to advertise and market online, many businesses and organisations run into the same traps that affect their traffic and lead generation, sales, conversion rates and ultimately their ROI.

On this episode, we run through a list of the most common digital marketing mistakes that we come across and that you should avoid.

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