For The Daring Growth Seekers - Marketing In The AI Era

For The Daring Growth Seekers - Marketing In The AI Era

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For The Daring Growth Seekers - Marketing In The AI Era episodes

  • Marketing Metrics: Essential Digital Marketing KPIs

    When it comes to digital KPIs for marketing, understanding what's working and what's not is crucial for achieving success. These key performance indicators give us a measurable value that tells us whether our vital marketing objectives are being met or not.

    But with so many KPIs to choose from, it can be overwhelming to know which key marketing KPIs to focus on. That's why we've compiled a list of the most critical marketing KPI examples for you to consider.


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    15 min
  • An Introduction // Jordan McFadyen

    This podcast is about challenging both you and me to become the smartest marketers in the room. 

    As marketers, we're facing big questions and challenges from our leadership teams and boards, and business owners and founders are constantly thinking about how we can improve our marketing and grow our businesses while making payroll.

    This pressure can lead to poor execution of our marketing, confusion from within our teams about what the direction is, and poor results in our sales departments.

    As an entrepreneur currently in the early stages of growing a digital agency, I also face many of these challenges.

    So my main goal is to explore and share ways we can all move away from random acts of marketing and start helping you build a long-term marketing strategy.

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    6 min

About For The Daring Growth Seekers - Marketing In The AI Era

From the publisher's feed

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era.…