For The Daring Growth Seekers - Marketing In The AI Era

Fresh off the recent Google I/O conference, the marketing world is buzzing with the feature announcements of BARD, Google's latest AI innovation. 
 
Today we’ll unravel the implications of AI's capabilities in search marketing and explain in simple terms how business owners and marketing teams can strategically navigate this AI-driven SEO revolution from what we know right now.

Here are the key questions we'll cover:

How will new new AI advancements affect your business's Google search visibility and marketing approach?
What specific changes can marketers expect from the introduction of Google BARD?
How will the shift from 'topics' to 'transactions' impact your SEO and marketing strategies?
How can you adapt your business strategies in anticipation of these upcoming changes?

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Google Analytics 4 - we’ve known about it for years. And since April 2022, Google warned us that 'Universal Analytics' was sunsetting in July 2023 - yes, THIS July. 

However, it's being reported that 19 million websites haven’t yet made the switch. 

This makes me think that a lot of marketers and business owners still don’t know how to use GA4, how it differs from its predecessor and why they need to make the switch now.

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Today we’ll take a sneak peek into your competitor's marketing playbook, discussing why knowing your competitors and market in detail is a core part of any marketing strategy.

Plus, to gain an inside look at your competitors,  we’ll chat about one of the best ways of researching your competitor's best-performing content and ad campaigns.

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At Done By Nine we’ve just hit the 3 year mark, so on today's podcast I wanted to share the top marketing tactics that, when aligned with my strategy, proved the most useful in marketing a marketing company!

I’ll give you an understanding of what’s worked well for us and how you can implement similar marketing tactics to complement into your marketing strategy and help you in building your organisation.

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Experience, Expertise, Authoritativeness, and Trustworthiness - these ingredients make up a local SEO (and marketing) Buffet and will supercharge your SEO efforts if you can nail them.

In today’s podcast, we’ll feast on practical tips, examples, and our own insights into what E-E-A-T is and how it collerates to better rankings for your SEO strategy (and how to use E-E-A-T across all your marketing).

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The quality of your Google Ad campaigns could be losing you money. 

A study by WordStream found that the average small and medium-sized business in the U.S. wastes about 25% of their Google Ads budget on underperforming campaigns

In today’s podcast,  we’ll look into the three factors used to calculate a campaign's Quality Score in Google Ads and how they impact overall campaign and account success.

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Why are some businesses are able to convert their website visitors into loyal customers with ease, while you feel your website and content is struggling to make a sale? 

Today we’re going to take a look at that secret sauce to turn curious prospects into raving fans, and it all starts with understanding your marketing funnel, and how it relates back to your marketing strategy.

We'll take a dive deep into the world of marketing funnels, uncovering the strategies that successful businesses use to attract, engage, and convert their audience.

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On this episode, we're joined by leading copywriter & brand strategy consultant Hayden Maskill who uncovers a brand archetype and explains how they form an integral part of your marketing strategy that you haven't yet considered.

Hayden breaks down the definition of an 'archetype' and explains its relevance to marketing, shares how understanding archetypes can help businesses create a more effective marketing strategy and will let you know how your business can identify the most appropriate archetype to represent your brand or product.

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AI is powerful but can also get businesses and marketing teams into trouble.

ChatGPT is now acing exams, able to change its personality and accepts visual inputs - and there are now calls for the development of AI projects to be slowed down by the likes of Elon Musk and Steve Wozniak. 

So how could you be using AI BADLY, and what are some of the consequences? 

We’ll look over some examples of how you shouldn’t be using AI and ideas on how you and your business can ensure you can use it correctly.

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Your sales pipeline feels dry, you feel like your reach on your campaigns aren't as good as they used to be, it may be time to go back and assess your top-of-funnel marketing strategy.

On today's marketing podcast, we’re going to take our foot off the accelerator, and step a step back by looking at your 'awareness strategy'.

I’ll share ideas on how we build and use the data from awareness campaigns with our business and with our clients and offer a framework that you can apply to your business.

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