For The Record - Archive

By Carm Capriotto, AAPBusiness Marketing Management

For The Record - Archive episodes

December 17, 2018FTR 024: Rick White – Overcoming the Blame Game
Rick White’s Previous Episodes HERE.
Rick White from 180 Biz is passionate about the formula for success. He has a message for you on getting up when you fail. Listen for a great quote from Winston Churchill on Success. Rick says accepting and recovering from failure will make all the difference.
Key Talking Points
Blame, Excuses, Denial: You can’t deposit them.
You don’t’ get what you want so you blame, make an excuse or deny it.
You are supposed to feel uncomfortable, so you know you are missing the target.
Don’t listen to your little voice when it puts you down.
Things do happen in ways we don’t want them to happen.
You either win or learn. No such things as a failure.
There is a seed of a lesson inside every situation.
Accept responsibility. Own it.
You are your own cure.
A special thanks to Rick White for sharing his passion – For The Record.
Books mentioned in the content library HERE
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
7 min
December 10, 2018FTR 023: Greg Buckley – Are We Pigeonholing Ourselves Into Just One Area Of Repair?
Greg Buckley is the CEO the 50 + year young Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, an ATI Coach, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development groups, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes HERE.
Key Talking Points
Are we saying NO too often to great opportunities?
Are we giving away a lot of our services?
Greg is in the transportation business.
Do we need to re-think saying yes to our customer’s needs?
We are pigeonholing ourselves in just one area of repair?
Enhance the 20% of our customer base that gives us 80% of our volume.
He wants to see shop owners go after newer client types and utilize your current infrastructure to create additional revenue opportunities.
If you say no enough you’ll be closed.
Don’t wait for car count to come to you.
We have to learn how to find different clients in a strategic way that we can grow services.
We are going to need to become educators in the transportation business, where we are the hub.
Safety is a common denominator in everything we do.
That opens up additional services we can add.
A special thanks to Greg Buckley for sharing his passion – For The Record.
Books mentioned in the content library HERE
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
8 min
December 03, 2018FTR 022: Scott Brown – Don’t Ignore ADAS. Know it. Learn it.
Scott Brown is an ASE Master Certified Automobile Technician with over three and a half decades of professional service industry experience. He and his wife own Connie & Dick’s Service Center Inc., a 57-year-old independent shop in Southern California.
With a strong focus on engine performance and electronics, Scott began collaborating with other industry professionals, online, beginning in the early 90’s. Since 1995, he has been an instrumental resource in the development of the largest online community of automotive service professionals, the International Automotive Technicians Network — iATN where he once served as company president. Additionally, he serves on the NASTF Board of Directors and is a member of the following associations: ASCCA, CAT, ETI, I-CAR, & SAE.
He is President of Diagnostic Network and shares this plans and vision for this new diagnostician tool. Find other episodes that have featured Scott HERE.
Link to Diag.Net
Key Talking Points
The speed of new technology
So many different vehicle components are being affected by new technology
NVIDIA is very involved in advanced technology in the automotive.
People are driving cars equipped with new ADAS technology do not understand or know what is going on with their vehicle.
Proper techniques need to be applied when ADAS systems are repaired, replaced or serviced.
We cannot afford to fall behind.
A special thanks to Scott Brown for sharing his passion – For The Record.
Books mentioned in the content library HERE
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
6 min
November 26, 2018FTR 021: Do You Need a Mentor? Who In Your Life Can You Mentor?
Brin Kline is owner of Assured Auto Works in Melbourne, FL. His career in automotive repair spans 17 years with nearly 8 years as an owner.
Brin knows that the automotive repair industry is ever changing. Diagnosing and repairing automobiles of today have many more requirements for up to date training than they did in years past. Today, a technician must network with and befriend other likeminded individuals, commit a lot of their personal time to craft their skills so they can confidently, efficiently and accurately diagnose the issues that they face on a daily basis.
Brin’s journey to becoming an advocate for improving the automotive repair industry at the national level began when he started to attend conferences and training. At these events, he rubbed shoulders with amazing people who, recognize the need for a national automotive repair industry step-by-step protocol for entry-level recruitment and training, continuing education events, and conferences, sharing of case studies, and helping businesses grow.
One of Brin’s favorite professional moments was being able to attend the 2016 Spring NASTF meeting at the Sheraton in Overland Park, KS. The topic was attracting and retaining technicians.
Brin feels that being a shop owner of a company with great potential is not what gives him a voice. He believes that being an enlightened industry professional is what gives him a voice.
Enlightenment through training, networking with like-minded professionals, collaborating, sharing ideas, knowledge and our experiences with each other, removing pride and egos, getting involved, receiving help and helping each other is the way to a better future and a better industry.
Brin enjoys building case studies for most of the issues that he diagnoses. He has plans of sharing them with training companies, trade magazines and at some point, possibly presenting them himself. In fact, some friends and Brin are working on a project that allows sharing of their diagnostic knowledge and experiences with others. This friendship is a perfect example of the power of attending conferences and networking. Listen to Brin’s previous episodes HERE.
Key Talking Points
A personal story of how a mentor changed a teen’s life.
Our seasoned techs are not mentoring enough because they just might feel threatened or make less money.
Brin believes that there is not enough mentoring going on in our industry.
These types of mentoring relationships can be a very powerful secret sauce for individuals.
Stop and think about who is in your life that you can mentor.
Is there someone out there that can see your potential who would make a great mentor to you.
What is our aftermarket embraced a formal Mentoring program? Where could we go? What can we become?
Be careful when approaching someone who you would like you to be your mentor.
They may not be ready for this.

Market yourself to be available for mentoring.
If you identify individuals, build on your relationship before you ask for mentoring help.
You could ask directly first without a relationship, but it may not be the best approach.

Make it formal.
“A Mentor is someone who sees more talent and ability within you than you see in yourself and helps to bring that out of you.” -Bob Proctor
“The best way a mentor can prepare a leader is to expose him or her to great people.” -John C. Maxwell
A special thanks to Brin Kline for sharing his passion – For The Record.
Books mentioned in the content library HERE
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.

Be socially involved and in touch with the show:
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Download the Remarkable Results Radio listening APP for your smart device:

Find a Top Podcast Listening APP for your Mobil Device, Click HERE.
The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
15 min
November 19, 2018FTR 020: The Automotive Aftermarket Must Decide To Charge for a Comprehensive Vehicle Inspection
Craig O’Neill urges the industry to come together and decide to charge for a comprehensive vehicle inspection before it is too late and it becomes another free undervalued service.
Key Talking Points
He wants to know the root cause of the tech being challenged on taking too long to do a DVI.
He is not OK that some techs are not being paid for the time they are doing inspections.
It is very rare that a plumber, electrician, or HVAC person would do an inspection for free. There is usually a base service charge to find out the problem or to get a health checkup on your home’s system.
Craig says that the DVI has no value if there isn’t a charge.
The inspections are being done to identify vehicles health and to find problems to bring peace of mind for the safety and reliability of the vehicle.
The industry must charge for the complete health report of the customer vehicle.
The power of this service, when sold to your client, shows the path for maintenance and repair for the next year.
Include a shorter version of a DVI in your oil change service and increase the price of that service.
A special thanks to Craig O’Neil for sharing his passion – For The Record.
Books mentioned in the content library HERE
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
16 min
November 12, 2018FTR 019: Kevin McClain Wants to Know Where Are You?
Kevin McClain is a Commercial Account Manager for Diagnostic Tools and Equipment for Advance Professional. We met up at the ASA-PA event Super Saturday on October 13th, 2018.

Key Talking Points
Are you going to training seminars if not where is your next venue?
Increases in technology require you to train to keep up.
Invest in your people.
Invest in your time to network and see the latest tools and technology that is available.
Engage with peer owners, technicians and service advisers.
What was more important to do versus going to training.
Meet industry experts at all training venues.
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.
Books mentioned in the content library HERE
A special thanks to Kevin McClain for sharing his passion – For The Record.

Be socially involved and in touch with the show:
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Download the Remarkable Results Radio listening APP for your smart device:

Find a Top Podcast Listening APP for your Mobil Device, Click HERE.
The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
11 min
November 05, 2018FTR 018: Kyle Holt – Will We Let Other Industries Poach our Technicians?
Kyle Holt is the President of S/P2 (sp2.org). S/P2 serves businesses and career tech schools in the automotive service, collision repair, heavy-duty/diesel, welding, construction, cosmetology, and culinary industries. S/P2 is used by over 175,000 students and employees every year across North America.
S/P2 provides industry-specific, online training in safety, environmental, ethics, human resources, and soft skills. S/P2 also works to help entry-level technicians enter and stay in the industry with S/P2 Careers – the largest resume database of entry-level technicians – and S/P2 Workplace Mentoring – a systematized mentoring system to train and track the progress of entry-level techs.
An entrepreneur with a strong background in e-learning and web-based systems, Kyle is passionate about providing businesses and career technical schools the ability to utilize technology to improve the lives of students and employees everywhere. Listen to Kyle’s previous episodes HERE.

Key Talking Points
Everyone is talking about the technician shortage. We need solutions not just talk.
The Diesel industry can solve their problem overnight but it will put the mechanical service industry at risk. A disruptor initiative.
Diesel are paying their technicians more as entry-level techs.
They want to be sure their entry-level students have the tools to do their job.
They are providing the tools that are needed and will pay $18-$22 per hour.

Without a tool program and a good entry level pay program in automotive service, the diesel industry will start to poach from automotive tech schools throughout the country.
SP careers has a database of 45,000 resumes of students looking for opportunities. 33,000 of them are looking for opportunities in automotive service, collision and diesel repair. Only 11,000 are looking for diesel work.
The diesel industry is happy to recruit from the automotive student database.

Automotive service must take a long hard look at our pay practices, benefits, and tools.
We are competing with aviation, energy, government, fleets (diesel). They are all paying more than automotive service.
Providing tools can be a retention strategy.
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.
Books mentioned in the content library HERE
A special thanks to Kyle Holt for sharing his passion – For The Record.

Be socially involved and in touch with the show:
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Download the Remarkable Results Radio listening APP for your smart device:

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
12 min
October 29, 2018FTR 017: Bob Pulverenti – Unite Our Associations To Create Strength In Numbers
Bob Pulverenti is the Executive Director of the Independent Garage Owners of North Carolina and show chairman of ASTE (Automotive Service & Technology Expo), prior to working for IGO Bob worked as the Executive Director of SSRSOUNY in Syracuse NY. He had also operated automotive shops in Central NY for 25 years, as a shop owner he was triple certified with ASE & a nine time NAPA/ASE Technician of the year award winner. He holds the AMI Accredited Automotive Manager certification. He sits on the AASP National Board of Directors and is a registered lobbyist.
Previous Episodes HERE.
Key Talking Points
If you are busy in your shop, why can’t you afford training? It is a poor excuse.
The fact is better management will help you discover that you can provide training.

Trade associations have progressed this industry.
They drove the boat for training.
Keep an eye on legislation.
We are fragmented because there are so many associations.
Someday we need a single collective voice that makes a difference with government and suppliers. When you have numbered you have clout.
How can laws be passed that affect our industry if you are not participating in the process?

Culture or IGONC
Technician and business management training to become smarter and more profitable.
The goal is to have fun when you attend meetings and events.

Never enough recognition is given inside the industry to the people that make training and education happen.
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.
Books mentioned in the content library HERE
A special thanks to Bob Pulverenti for sharing his passion – For The Record.

Be socially involved and in touch with the show:
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Download the Remarkable Results Radio listening APP for your smart device:

Find a Top Podcast Listening APP for your Mobil Device, Click HERE.
The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
12 min
October 22, 2018FTR 016: Craig Van Batenburg offers Eight Critical Changes We Must Consider to Improve the Aftermarket
Craig Van Batenburg, AMAM, is the CEO of Automotive Career Development Center [ACDC] and a former repair shop owner. Craig is engage
d full time in the understanding of the technology used in hybrid and electric cars. His 45 years of automotive experience serves him well. He travels throughout the world doing training on Hybrid and Electric Vehicles. Previous Episodes HERE.

Key Talking Points
Abandon Flat-Rate
It was a system that VW came up with in the 1950s to pay their dealers for warranty work.
Never meant to pay techs.

Supply Tools for Technicians
License technicians like plumbers and electricians.
We need a curriculum that makes sense for all high school and post-secondary for the entire country.
College Universal for all States and earn a Bachelors in Automotive Technology and learn to ‘break things’ in the four-year program.
Internship required to work for a shop.
The shop buys old beaters and lets the intern work on them.
You’ll find out if they have talent or not.

After college a two-year apprenticeship. A binding contract. Cannot be fired.
Can I hire this person for the rest of his/her life? You have two years to discover.
You will discover is they have the value and will fit into your culture.

Offer a job for life.
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.
Books mentioned in the content library HERE
A special thanks to Craig Van Batenburg for sharing his passion – For The Record.

Be socially involved and in touch with the show:
Facebook Twitter Linked In Email Events Instagram Speaking
Download the Remarkable Results Radio listening APP for your smart device:

Find a Top Podcast Listening APP for your Mobil Device, Click HERE.
The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
17 min
October 15, 2018FTR 015: Barry Barrett – Do You Have The Right Customer?
Barry Barrett is an authority on sales and selling. He is the Director of Training for RLO. Barry’s sales and training capabilities operate at full capacity in his dual roles as the lead salesperson and service manager trainer.
During Barry’s career as a Service Manager and top salesperson, he honed his talents in communicating with people.
Barry is tireless in his pursuit of excellence in the automotive industry and in all that he does. His passion for providing tools to train owners and their teams to the next level is unlimited. Barry is a Ziglar Legacy Certified Coach. Listen to Barry’s previous episodes HERE.
Key Talking Points
We think that everyone is our customer and we market to the messy middle.
We need to find the 10-20% of the market that bring the value that they are looking for.
We market to demographic and geographic.
We are looking for most importantly the psychographic.
It is how we think.
The meeting of the minds.

If your shop brings a lot of value and therefore you are priced to continue to bring a lot of value and you are priced at the top of the market. The people in the middle will never be convinced to become a customer.
Concentrate on the people who value what you bring.
You cannot replace human connection. The top 20% want that connection. There will always be the bottom 80%.
He challenges to find your creative niche and go and do that.
Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
Email Carm HERE.
A special thanks to Barry Barrett for sharing his passion – For The Record.

Be socially involved and in touch with the show:
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Download the Remarkable Results Radio listening APP for your smart device:

Find a Top Podcast Listening APP for your Mobil Device, Click HERE.
The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC
9 min

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A platform to say what is top of mind. A short but intense rhapsody from a peer. This is in the style of the OP/ED section of your newspaper. The intention is to push a few boundaries and create a…

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