For The Record - Archive

For The Record - Archive

By Carm Capriotto, AAPBusinessMarketingManagement
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For The Record - Archive episodes

  • FTR 004: Maylan Newton. Pay attention to your numbers.

    Maylan Newton Previous Episodes HERE.   

    Talking Points:

    • Key numbers to know if you want to have a successful business.
    • The gross profit he says is one of the most important numbers to manage.
    • Shop owners are working way too hard and are not making enough money.
    • Numbers are simple.
    • In sports we keep score. In business, you need to know if you are winning or losing.

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      The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

      8 min
    • FTR 003: Chris Cloutier on Taking Ownership | Training | Technology

      Chris Cloutier Previous Episodes HERE.   

      Talking Points:

      • Great leaders take ownership. Read book ‘Extreme Ownership’ by Jocko Willink and Leif Babin
      • Take ownership of every situation in your life and business.
      • Training is one of the most important steps in being a good leader and running a great business.
      • If you ask your people to train and you don’t, they won’t. They will follow you if you lead.
      • Embrace Change and Technology. It is not going away.
      • Be the example for your people. Show the way.

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        The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

        9 min
      • FTR 002: Ron Ipach – Email is Destroying Your Business

        For 20 years, Ron Ipach, co-founder of Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle.

        Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results.

        Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time & freedom for his clients while helping them take back control of their businesses.

        Ron Ipach Previous Episodes HERE.   

        Talking Points:

        • Email is ruining your business.
        • It is convenient but not necessarily the best method.
        • Email marketing may only cover 10-25% of your customer email base.
        • The accuracy of your mail address is a concern.
        • The average person changes their email address twice a year because of spam.
        • People give out a ‘fake’ email address that they never look at.
        • The average person gets 121 emails per day if it manages to get by the spam filter.
        • Your open rate may not necessarily be accurate.
        • Email is low cost, fast and easy to do but you need to do more in your marketing strategy.
        • A solid marketing strategy should include texting, direct mail and email.

          • Be socially involved and in touch with the show:

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          The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

          10 min
        • FTR 001: G Jerry Truglia on Training, Labor Rates, Tech Shortage & Standards

          G Jerry Truglia Previous Episodes HERE.

          Talking Points:

          • How do we get people into the industry
          • Technicians need to be respected but we need to create the standards that remove that paradigm.
          • Accountants and doctors get retraining each year. We need to have standards similar to these.
          • We need to invest in our technicians instead of giving them hats and jackets.
          • Not enough technicians are attending training.
          • Foundational (basic) training is more important than ever. Refreshers are good.
          • Labor rates need to reflect your true profession to support training and tools necessary.

            • Be socially involved and in touch with the show:

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            Download the Remarkable Results Radio listening APP for your smart device:

             

             

             

             

            Find a Top Podcast Listening APP for your Mobil Device, Click HERE.

            The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

            15 min
          • FTR 000: For The Record Overview & Purpose

            Hi and welcome to episode ZERO of the For The Record Podcast.

            As the Remarkable Results Radio podcast and the Town Hall Academy has blossomed to a combined 400 plus episodes as of this recording; I had a desire to let my guests go deeper, to offer stronger opinions, to push the boundaries or envelope, if you will, and to have a rant on a subject or subjects they are passionate about. Yes, a departure, something new for you!  The show is a “What’s on your mind moment.”

            So the concept to create a short and specific ‘rant’ has been in development. I ran the idea by many of my industry colleagues and friends and they thought it was a great idea and couldn’t wait to participate. You’re going to like what you hear.

            Welcome to ‘For The Record’, a platform for every aftermarketer to say what is on their mind. My goal will be to make ‘For The Record’ a platform that will challenge and even stretch thinking roll over the status quo, present new ideas, and change some opinions.

            For The Record is like the OP/Ed section of your newspaper. Some Opinion some Editorial. The intention will be to push a few boundaries and create a future dialogue.

            Remember that the views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, the sponsors, aftermarket associates or affiliates of LSTN MEDIA LLC  (You’ve been given the obligatory disclaimer)

            Part of the design was to keep the show short. My goal is to have my guests make their point in nine minutes or less. However, if they are on a roll, I would never stop their flow of ideas. This way you’ll be able to slice in this  ‘For The Record’ show between episodes of Remarkable Results Radio and the Town Hall Academy.

            I thank you for being a loyal and dedicated listener and embracing the power of the podcast. As I’ve said many times ‘We Rise by Lifting Others’ and that has been the purpose of every show I produce for you. There is always something to learn in every episode. The podcasts have lived up to our original premise and that is to ‘Listen To Learn Just One Thing’. We go way beyond one thing, in fact, there are many many things that will change your course of own remarkable results.

            Keep in mind there is a special APP for android or IOS available on your APP store. Just search for Remarkable Results Radio. This show and all of my podcasts are available on many other podcast subscription apps such as Apple Podcast (formerly iTunes), Google Play Music, Spreaker, Stitcher Radio, iHeart Radio, TuneIn.Com, Podbean, PlayerFM, OTTO Radio, Overcast.FM, and Podchaser to name a few.

            Don’t hesitate to keep in touch with the show socially. Go to my website remarkableresults.biz/social and find all the links. Like our Facebook page and connect up on Facebook, Linkedin, Twitter or Instagram.

            For the Record episodes have their very own page on my website: remarkablerestuls.biz/ftr

            If you listen on a desktop computer you can use the power of my website not only for listening but to help you filter specific categories to listen to. The site has an entire section dedicated to the Town Hall Academy, a photo’s page and upcoming events page, my speaker’s page, and among other the AMI elective credits page. Yes, you can earn elective credit from AMi by listening to specific podcasts. How cool is that?

            And please while on the website subscribe to the Aftermarket Insider Newsletter (see link below), where you’ll get the scoop on every new episode, learn the topic of the weekly Town Hall Academy and catch up on some archived episodes you may have missed.

            And never hesitate to stay in touch. You may have a great idea for a show or someone who must share their opinion or rant on this show. Email me at [email protected] or go to the contact page on the website.

            Now enjoy this new weekly automotive aftermarket podcast as my guests bring their opinion, riff, pet peeve or rant …. For The Record.

             

             

             

             

            Be socially involved and in touch with the show:

            Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

            Download the Remarkable Results Radio listening APP for your smart device:

             

             

             

            Find a Top Podcast Listening APP for your Mobil Device, Click HERE.

            The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

            5 min

          About For The Record - Archive

          From the publisher's feed

          A platform to say what is top of mind. A short but intense rhapsody from a peer. This is in the style of the OP/ED section of your newspaper. The intention is to push a few boundaries and create a…