For The Record - Archive

For The Record - Archive

By Carm Capriotto, AAPBusinessMarketingManagement
Download on the App Store

For The Record - Archive episodes

  • FTR 044: Murray Voth – Your Opportunity is Huge; Find the River Where the Money Is

    Murray Voth, owner of RPM Training learned how to service and repair cars, motorcycles, and airplanes in his youth and earned his commercial pilot’s license. After college, Murray was hired by a firm doing research and development in the service station industry. That led him to own and operate service stations for the next 20 years.

    After receiving extensive training from a major oil company in Canada, Murray worked in service station dealer development. His experience in training and development led to an interest in how people function. He began to think about what holds them back from learning and implementing new practices in their businesses. What causes people to change?

    Murray has done extensive research into human potential and has the ability to synthesize this material and make it practical to apply.  His favorite moment is when a client says, “I get it!” or “I did it!”  He is known as an implementation coach. For the last 10 years, he has been the senior trainer, coach, and facilitator for a major automotive training company in Canada, and worked part-time in the USA as his schedule allows.  Murray has worked with hundreds of shop owners helping them to be more profitable and reduce their stress levels. Listen to Murray’s episodes HERE.  RPM Training website HERE.

     

    Key Talking Points:

    North American Economy. Murray Voth knows that some in the Canadian economy that are having a tough time, however, he says there is gold out there if you go get it.

    • Tough still for some in the Canadian prairies
    • Some have done exemplary. Why?
      • In tough marketplace some growing 30%

      • It is easy to oversimplify this. Easy to make the problem into a one sentence issue. Not the right thing to do. Many factors in why no growth and why growth.
      • Discover:
        • Some are sitting back and waiting for things to turn around
        • It will not just come back as history suggests
        • Learn how to live with the economy that exists in your marketplace no matter how strong or weak
        • Do you have the right customer?
        • Have you let the dealer take your customer with an oil change program as a result of a new car sale? What are you going to do about it?

        • Tech and social media is your friend. Learn about how it can help you
        • Some shops have presence and are posting great generic content to engage their community
          • Some don’t like to brag about themselves, but there is a way to do it that doesn’t look like bragging


          •  

            • A special thanks to Murray Voth for sharing his passion – For The Record.
            • Books mentioned in the content library HERE
            • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
            • Email Carm HERE.

            •  

               

               

              Be socially involved and in touch with the show:

              Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

              This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

              Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

              FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

              Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

              Download the Remarkable Results Radio listening APP for your smart device:

               

               

               

               

              15 min
            • FTR 043: Dave Hobbs – Find The Time and Make the Sacrifice to Attend Training. Trainers Do!

              Dave Hobbs’ automotive service experience spans 40 plus years in the industry, starting out as a technician and then as a service manager working in his family’s repair shop (Hobbs Auto Electric) in Kokomo, Indiana.  After leaving Hobbs Auto Electric, Dave began working as a hotline advisor and field engineer at GM’s Delco Electronics.  Those roles eventually led to becoming an electronics systems instructor for thousands of Delco Electronics / Delphi engineers throughout North American and Asia.

              Dave Hobbs is currently the lead technical trainer and course developer for Delphi Product and Service Solutions.  In addition, he serves part-time as a contributor to Motor Age Magazine and as a field correspondent for MACS Worldwide (Mobile AC Society).  Dave’s previous episodes HERE.

               

              Key Talking Points:

              • Hands-on training is the best method. When you do it yourself you learn better than any other training
              • Techs need to find the time and make the sacrifice to attend training
              • There is a huge sacrifice by every training supplier to design and present great training
              • Use community colleges for these events vs. a hotel or restaurant
              • Let the college’s instructors attend for free. Include their students
              • Stop considering the convenient place to get training and find the best place so you can do more hands-on

              •  

                 

                • A special thanks to Dave Hobbs for sharing his passion – For The Record.
                • Books mentioned in the content library HERE
                • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                • Email Carm HERE.

                •  

                   

                   

                  Be socially involved and in touch with the show:

                  Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                  This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                  Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                  FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                  Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                  Download the Remarkable Results Radio listening APP for your smart device:

                   

                   

                   

                   

                  12 min
                • FTR 042: Vinnie Lucido – Find a Balance to Your Ego

                  Vinnie Lucido has had his hands in the automotive industry since 1996, starting in High school as a CSR at one of the last 76 Full-Service Gas stations in Reno. He found a passion for helping people through their most prized possessions, their automobile. Vinnie and his brother Anthony partnered together & opened CoAuto in 2014 and have been nothing but success in their new undertaking. Vinnie is ASE certified and has operated in every capacity of the automotive repair field. Throughout his career, he has been a customer service representative, a service writer, a technician, a manager and now an owner. Ultimately, he finds he is happiest when he is in communication with his clients and gets the opportunity to get to know his guests. Vinnie spends his time building relationships and networking and in turn, the shop continues to grow.

                  Vinnie an avid outdoorsman and enjoys all the Tahoe area offers. In his spare time, you will find him in the rivers, whitewater kayaking, rafting, and paddle boarding. In the mountains, snowboarding, timber sledding, and mountain biking. In the desert, dirt biking, rock climbing, and hiking. In the lakes, kiteboarding, wakeboarding, and swimming. In the city, one-wheeling, biking, and hanging out. Vinnie also lives a yogic lifestyle and teaches the art of Budokon. Budokon like a triathlete has 3 disciplines which are martial arts, yoga, and calisthenics. He is passionate about health and wellness. He and his beautiful wife Dawn are in the works of opening a yoga retreat in Belize where he plans to retire and enjoy all the Caribbean has to offer. Listen to Vinnie’s previous episodes HERE.

                  Key Talking Points

                  • Vinnie was deeply moved when he did a social post on his team doing some yoga stretches.
                  • Seems like the ‘community’ had their say and it cut sharp
                  • What is happening in your life that puts your ego out front
                  • Vinnie is a yoga teacher. It is a form of stretching
                    • You can sit still, self reflect and stretch

                    • Get up early and do something for you.
                    • Look inward, find self-awareness
                    • Why do we judge everyone else?

                      • A special thanks to Vinnie Lucido for sharing his passion – For The Record.
                      • Books mentioned in the content library HERE
                      • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                      • Email Carm HERE.

                      •  

                         

                         

                        Be socially involved and in touch with the show:

                        Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                        This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                        Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                        FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                        Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                        Download the Remarkable Results Radio listening APP for your smart device:

                         

                         

                         

                         

                        12 min
                      • FTR 041: Keith Williamson – Change or Be Changed and Commit to be a Forever Student

                        Keith Williamson is the owner of Williamson’s Repair and Tire in Bondurant, IA for over 20 years. He is a member of Midwest Auto Care Alliance (MWACA) where he leads the Shop Owner Support Group (an amazing group of shops) in Iowa. He and his team focus on the customer experience, as well as Hybrid, Electric and emerging vehicle Technologies. He recently added a solar array to his building and uses a Toyota Prius and Chevrolet Volt as shuttle vehicles and plans to add more hybrid and electric vehicles as they continually update their loaner fleet. He is a member of RLO Training’s Bottom Line Impact Group for 4 years. Listen to Keith’s previous episodes HERE.

                        Key Talking Points

                        • Don’t resist change
                        • Always be learning
                        • He decided to get into Hybrids and it was a great decision for him
                        • Continual training
                        • Adapting to technology
                        • Charging what you are worth
                        • Take management classes
                        • The technician shortages goes away if you compensate them based on their knowledge
                          • You need to become more profitable
                          • Learn how to do that

                          • Remove the downers that are bringing your culture and team down
                          • Implement what you learn

                            • A special thanks to Keith Williamson for sharing his passion – For The Record.
                            • Books mentioned in the content library HERE
                            • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                            • Email Carm HERE.

                            •  

                               

                               

                              Be socially involved and in touch with the show:

                              Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                              This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                              Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                              FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                              Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                              Download the Remarkable Results Radio listening APP for your smart device:

                               

                               

                               

                               

                              7 min
                            • FTR 040: Bob Greenwood – Our Suppliers Need to Better Understand the Service Professional

                              Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation.

                              Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.

                              Bob is one of 150 Worldwide AMI approved instructors. He has created Business Management development courses for aftermarket shop employers/managers, Jobbers and Jobber Sales representatives which are recognized as being the most comprehensive, industry-specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future. Bob’s previous episodes are HERE. 

                              Link to Automotive Aftermarket E-Learning Centre Ltd. (AAEC) HERE.

                              Key Talking Points

                              • Supplier involvement with the industry
                              • The supply side of our industry does not understand how a professional shop runs.
                              • Still concentrating on activity and car count and do not understand productivity.
                              • Our knowledge is sold and may not have a part attached to the sale.
                              • They are not installers, but automotive service professionals.
                              • They don’t have customers but clients.
                              • The mechanics are technicians.
                              • Learn how business is done today in our new aftermarket.

                                • A special thanks to Bob Greenwood for sharing his passion – For The Record.
                                • Books mentioned in the content library HERE
                                • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                • Email Carm HERE.

                                •  

                                   

                                   

                                  Be socially involved and in touch with the show:

                                  Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                  This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                  Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                  FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                  Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                  Download the Remarkable Results Radio listening APP for your smart device:

                                   

                                   

                                   

                                   

                                  6 min
                                • FTR 039: Grant Swaim – The Gear Head Days Are Gone

                                   

                                  Gearhead School is an online training website owned by DLP Publishing LLC. The site administrator is Grant Swaim. Grant’s lifelong career in the automotive service industry is highlighted as follows:

                                  • 20 Years – Owner of an Independent Honda Repair Shop
                                  • 6 Years – Independent Automotive Trainer (Honda OBD II / Driveability)
                                  • 15 Years – Full-Time Instructor with NC Community College System
                                  • Published Author (Technology Guide for Today’s Automotive Technician)

                                  • White Paper on the Tech Shortage HERE.

                                    Link to Gearhead School HERE .

                                    As mentioned by Grant in this episode:

                                    Link to Episode 312 The Road To Great Technicians Recorded at Vision 2018 HERE

                                    Link to Episode 383 AAPEXedu 2018 The Road To Great Technicians – Roundtable HERE

                                     

                                    Key Talking Points

                                    • Tech shortage should be no surprise to us.
                                    • Techforce data, Technician Supply and Demand Report from December 2018
                                    • Public and private colleges are not supplying 50% of the need.
                                    • Gear head days are gone.
                                    • If your people are severely undertrained you have to train them.
                                    • No one is coming to save you. You’ve got to make your own moves.
                                      • Don’t wait for someone to fix the problem for you.

                                      • Some gear heads need training on the basics. Entry and every level of technician.

                                        • A special thanks to Grant Swaim for sharing his passion – For The Record.
                                        • Books mentioned in the content library HERE
                                        • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                        • Email Carm HERE.

                                        •  

                                           

                                           

                                          Be socially involved and in touch with the show:

                                          Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                          This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                          Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                          FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                          Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                          Download the Remarkable Results Radio listening APP for your smart device:

                                           

                                           

                                           

                                           

                                          11 min
                                        • FTR 038: Jennifer Filzen – Create a Ripple Effect of Joy With and For Your Customers

                                          It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

                                          Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

                                          Jennifer Filzen Previous Episodes HERE.

                                          Key Talking Points

                                          • Jennifer wants to encourage everyone to express their love of your customer community in a caring way.
                                          • Tell your friends, your family your customer that you care.
                                          • You can create and improve loyalty.
                                          • Do you have a purpose in your life?
                                          • Have you found your unique tribe?
                                            • The ones that resonate with you that want you to maintain the safety and reliability in their vehicle.

                                            • Create a ripple effect of joy with and for your customer.

                                              • A special thanks to Jennifer Filzen for sharing his passion – For The Record.
                                              • Books mentioned in the content library HERE
                                              • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                              • Email Carm HERE.

                                              •  

                                                 

                                                 

                                                Be socially involved and in touch with the show:

                                                Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                Download the Remarkable Results Radio listening APP for your smart device:

                                                 

                                                 

                                                 

                                                 

                                                8 min
                                              • FTR 037: Scott Wheeler – Are You Really Listening to Your Customer?

                                                Scott Wheeler, President of Automotive Consultants Group, Inc. (ACGI) is a management expert in the transportation industry, with over thirty-seven years’ experience in the automotive, trucking, heavy equipment, marine, motorsports and defense aerospace industries.

                                                Scott holds numerous ASE credentials, including two Master’s Certifications. He has experience working in many capacities — from Tech, Fixed Operations Director, and Mechanical Engineer.

                                                Scott has authored 4 books for the automotive industry. In addition, he is an AMI-Certified Management Instructor. ACGI has served as an expert witness in various court cases.

                                                He speaks professionally at major industry events throughout the U.S. and Canada and is a featured writer, consultant, and contributor to Motor Age, Ratchet+Wrench, ASA’s Auto Inc., and Canadian Technician magazines.

                                                ACGI applies a unique systematic approach to each client they serve throughout the U.S. and Canada.

                                                Key Talking Points

                                                • In our industry communication is paramount to building a strong customer and team relationship.
                                                • The customer’s concerns on their car require the service consultant to ask the right questions and employ active listening skills and empathy along with the art of asking the proper questions.
                                                • Every case is different which mandates these skills.
                                                • You need to understand your customer’s communication behaviors and DISC is a great way to best understand how to communicate with your customer
                                                • The service consultant interrupts what the customers says into a repair order that explains precisely what the customer’s concern is and guides the technician to precisely what, from the customers perspective, is wrong with the vehicle.
                                                • The 3 C’s
                                                  • Customer Concern
                                                  • Cause of the Concern
                                                  • Recommended Corrective Action

                                                  • Virtual Vehicle MD is a tool to use to help explain and communicate with your customer.
                                                  • Playback word for word to the customer what the service consultant understands.
                                                  • Double up on your listening vs. you talking.

                                                    • A special thanks to Scott Wheeler for sharing his passion – For The Record.
                                                    • Books mentioned in the content library HERE
                                                    • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                    • Email Carm HERE.

                                                    •  

                                                       

                                                       

                                                      Be socially involved and in touch with the show:

                                                      Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                      This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                      Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                      FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                      Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                      Download the Remarkable Results Radio listening APP for your smart device:

                                                       

                                                       

                                                       

                                                       

                                                      11 min
                                                    • FTR 036: Dwayne Myers – Say NO to the Technician Shortage

                                                      Dwayne Myers is a partner in Dynamic Automotive in the greater Maryland area. Dwayne invests time in the industry with the Auto Care Association and serves on the education committee with CCPN (Car Care Professional Network). Dwayne was recently honored as one of only 17 outstanding individuals that qualified for the prestigious 2017 World Class Technician Award presented by The Auto Care Association and ASE. He is very passionate about hiring and sustaining a strong and engaged team. Listen to Dwayne’s previous episodes HERE.

                                                      Key Talking Points

                                                      • There is a top group of Millennials that are perfect for our industry.
                                                        • They need development and good leadership to take them to the next level.

                                                        • Many millennials did not do what we did at their age.
                                                          • They may not have the social skills, eye contact, or making friends. We can help them with their soft skills.

                                                          • We must offer them a career plan or path with you and/or the industry.
                                                            • Working them on building a career path is your responsibility.

                                                            • They are smart and have yet to apply themselves to their future.
                                                            • We need to be a goal based industry with roadmaps for each individual on our team.
                                                            • Stop the reviews based on a score of 1 to 5. Review your people based on their goals; short, medium and long range.
                                                              • You need to help them achieve their goals.

                                                              • Pair millennials with baby boomers. Pairing multi-generation people helps bring out the shared wisdom.
                                                              • Promote from within. Your goal based review system helps here.
                                                                • People want to work at a place where the culture is to promote from within. Don’t just say it do it.
                                                                • A benefit from promoting from within, they have already tasted the kool-aid.

                                                                • You grow your own tech by promoting from inside.
                                                                  • Show a world of opportunity in our amazing industry where they do not have to be a technician for the rest of their lives.

                                                                  • Reach out to parents, high schools, colleges and bring them into your business and show the opportunities.
                                                                    • Invite the entire class at the local automotive college to your shop for a tour and a talk about the breadth and size of our industry.

                                                                    • Apprenticeship programs are another great way to integrate a new team member.
                                                                    • Dwayne hasn’t looked for young talent in 3 – 4 years because of the strength of his apprentice program.
                                                                      • Apprentices must be challenged.

                                                                      • The basis of your strong culture will be to communicate. The millennial generation wants to hear from us.

                                                                        • A special thanks to Dwayne Myers for sharing his passion – For The Record.
                                                                        • Books mentioned in the content library HERE
                                                                        • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                                        • Email Carm HERE.

                                                                        •  

                                                                           

                                                                           

                                                                          Be socially involved and in touch with the show:

                                                                          Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                                          This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                                          Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                                          FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                                          Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                                          Download the Remarkable Results Radio listening APP for your smart device:

                                                                           

                                                                           

                                                                           

                                                                           

                                                                          24 min
                                                                        • FTR 035: Aaron Shaffer – Sell Premium Products For All the Right Reasons

                                                                          Aaron Shaffer began his career with KYB in 2002 as a Territory Sales Manager after working in several auto parts stores. In 2003, Shaffer was promoted to manage the introduction of KYB into an auto parts wholesaler with 300 locations.

                                                                          In 2004, he relocated to KYB’s headquarters in Addison Illinois, where he was named Customer Service Manager. In this role, he managed a team of 11, improving policies and procedures to adjust to KYB’s growing aftermarket business. Mid-way through 2005 Shaffer became KYB’s Marketing Manager. As Marketing Manager, his responsibilities included Advertising, Public Relations, and Pricing. He helped to create KYB’s first National Marketing Calendar, and was involved in many special projects including the launch of KYB’s complete corner assembly, Strut-Plus, and the introduction of KYB’s service provider-focused training initiatives.

                                                                          In 2010 Shaffer relocated to Washington DC to work directly with channel partners on the east coast. He assisted with KYB’s service provider training programs and was later promoted Business Development Manager, working directly with several key national account distribution partners. The Import Vehicle Community recognized Shaffer with the Young Executive of the Year Award in 2016.

                                                                          Shaffer recently moved to Indianapolis to work out of KYB’s North American Headquarters and was named the Director of Product and Marketing. He is responsible for new product development and introductions as well as marketing materials, national promotions and all public relations activity. Listen to Aaron’s previous episodes HERE.

                                                                          Key Talking Points

                                                                          • He listens to what the service provider tells their customers about why they should choose a premium product over a value line. They say ‘It Will Last Longer’
                                                                            • A wrong assumption based on how long they will keep their car or how hard they are on their vehicle.

                                                                            • Reality why premium over value. It is about the performance of that part on the vehicle and how that part works to keep the vehicle operation as the manufacturer intended.
                                                                            • So much new technology being built into vehicles today with amazing safety systems.
                                                                            • These safety systems rely on mechanical components.
                                                                            • Consider the performance of systems if you are putting parts on that are not OE intended.  
                                                                            • Tell the motorist how the performance of the replacement part is related to the whole system so everything works as the OE intended.

                                                                              • A special thanks to Aaron Shaffer for sharing his passion – For The Record.
                                                                              • Books mentioned in the content library HERE
                                                                              • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                                              • Email Carm HERE.

                                                                              •  

                                                                                 

                                                                                 

                                                                                Be socially involved and in touch with the show:

                                                                                Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                                                This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                                                Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                                                FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                                                Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                                                Download the Remarkable Results Radio listening APP for your smart device:

                                                                                 

                                                                                 

                                                                                 

                                                                                 

                                                                                9 min

                                                                              About For The Record - Archive

                                                                              From the publisher's feed

                                                                              A platform to say what is top of mind. A short but intense rhapsody from a peer. This is in the style of the OP/ED section of your newspaper. The intention is to push a few boundaries and create a…