For The Record - Archive

For The Record - Archive

By Carm Capriotto, AAPBusinessMarketingManagement
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For The Record - Archive episodes

  • FTR 054: Roy Schnepper – ASA Behind the Scenes

    ASA Behind the Scenes. Roy Schnepper from Butlers Collision, Roseville, MI and outgoing chairman and I caught up at the annual ASA Member meeting in Dallas, TX. Find out who the new chairman is and where the Technology and Telematics Forum will be held this year.

    • ASA Annual Meeting 
    • Networking
    • Leading edge training
    • The only association with both mechanical and collision members
    • ASA meetings are all about education
    • AMi is now working with FCA
    • Ray Fisher new Executive Director is doing a great job
    • ASA Launched its own APP
    • There is a technology and Telematics Forum coming up in September 2019 in Troy, MI

    •  

      • A special thanks to Roy Schnepper for sharing his passion – For The Record.
      • Books mentioned in the content library HERE
      • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
      • Email Carm HERE.

      •  

         

        Be socially involved and in touch with the show:

        Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

        This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

        Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

        FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

        Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

         

        Download the Remarkable Results Radio listening APP for your smart device:

         

         

         

         

        6 min
      • FTR 053: Judi Haglin – Do You Know The Exact Source of Your Marketing Efforts?

        Judi Haglin and husband Dana own Haglin Automotive Inc., a full-service auto repair shop in Boulder, CO, and they’ve been leaders in the Boulder auto repair industry since 1981.

        Judi and Dana have a super working relationship and they pay attention to details, share a core value; ‘Everyone Speaks’ that is part of their strong business culture.

        They received Motor Age’s Top Shop honor in 2015. Key to their success is they know their roles and together make a strong business owner. They say, “Fixing cars is secondary, we are primarily solving our customer’s problems”. Look for Judi’s previous episodes HERE.

        Key Talking Points:

        • Power over data is important to help move your business forward
        • Knowledge is great but implementation is most important
        • You must track your marketing source to evaluate your marketing ROI
          • How did the customer find us? Just ask. Enter in your POS system
          • Track number of visits from the original source.
          • Are your customers that you get from sources coming back for a second or third time. This is a critical part of understanding your investment
          • Judi believes if they come back by the 3rd time, they are a ‘customer’
          • Your data will build up either acquisition or retention

          • Judi is making good decisions
            • Her online presence is where she should spend her money

            • There are no marketing silver bullets
              • Based on your demographics
              • Try many different things

              • Know your data to verify that your money invested will bring you a return. Best way is to ask your customer where they found us.
              • Know your one-time visitor percentage and the source of it. That will help you understand if you should keep investing in that source.
              • Frequency is very important
              • New customer percentage
                • Are you gaining 20% new customers a year.
                • Stat you lose 10% every year


                •  

                  • A special thanks to Judi Haglin for sharing her passion – For The Record.
                  • Books mentioned in the content library HERE
                  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                  • Email Carm HERE.

                  •  

                     

                    Be socially involved and in touch with the show:

                    Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                    This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                    Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                    FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                    Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                     

                    Download the Remarkable Results Radio listening APP for your smart device:

                     

                     

                     

                     

                    14 min
                  • FTR 052: Build Your Bench – Kyle Holt and Jay Goninen

                    Kyle Holt President of SP/2 and Jay Goninen from ‘Find a Wrench’ speak to their expertise as supporters and recruiters of technician talent. They have the depth of experience and are speaking to you from their heart about your need to recruit talent when you don’t need the help. They will tell you why.

                     

                    Kyle Holt is the President of S/P2 (sp2.org). S/P2 serves businesses and career tech schools in the automotive service, collision repair, heavy-duty/diesel, welding, construction, cosmetology, and culinary industries. S/P2 is used by over 175,000 students and employees every year across North America.

                    S/P2 provides industry-specific, online training in safety, environmental, ethics, human resources, and soft skills. S/P2 also works to help entry-level technicians enter and stay in the industry with S/P2 Careers – the largest resume database of entry-level technicians – and S/P2 Workplace Mentoring – a systematized mentoring system to train and track the progress of entry-level techs.

                    An entrepreneur with a strong background in e-learning and web-based systems, Kyle is passionate about providing businesses and career technical schools the ability to utilize technology to improve the lives of students and employees everywhere. Listen to Kyle’s previous episodes HERE.

                    Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com.  Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for ‘those who don’t like to promote themselves.  Listen to Jay’s previous episodes HERE.

                     

                    Key Talking Points:

                    • Recruiting while your shop is at full employment
                    • Don’t wait to recruit for a new technician
                    • 74% of shops are looking for technicians and are open to entry-level technicians
                    • Creating a solid technician requires an investment of time. Start today.
                    • It is not if you are going to lose a technician but when 
                    • Proactive looking helps build a pipeline of candidates
                    • You must be intentional on finding or going after high-quality team members

                    •  

                      • A special thanks to Kyle Holt and Jay Goninen for sharing their passion – For The Record.
                      • Books mentioned in the content library HERE
                      • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                      • Email Carm HERE.

                      •  

                         

                        Be socially involved and in touch with the show:

                        Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                        This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                        Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                        FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                        Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                         

                        Download the Remarkable Results Radio listening APP for your smart device:

                         

                         

                         

                         

                        10 min
                      • FTR 051: Jerry Holcom – Where is Your Personal Commitment & Professionalism

                        With nearly 50 years’ experience in the automotive field, Jerry Holcom is an ASE Certified Master Auto Technician with the Advanced Engine Performance (L1) certification, a former Certified Master Machinist, and is also an Accredited Automotive Manager (AAM) through the Automotive Management Institute.

                        Jerry Holcom owns S & S Service Center in Kansas City, MO,  is a co-founder of Vision and is the current President of the Midwest Auto Care Alliance (MWACA).

                         

                        Key Talking Points:

                        • Your supplier or training companies invest time and money to hold meetings to help you grow stronger
                        • Respect their investment in you
                        • Your commitment, your RSVP to attend is your word
                        • Your commitment and your attendance shows your professionalism
                        • People in their private and anonymous internet world allows comments that mask the true problems
                        • Be accountable and professional for your word.      

                        •  

                          • A special thanks to Jerry Holcom for sharing his passion – For The Record.
                          • Books mentioned in the content library HERE
                          • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                          • Email Carm HERE.

                          •  

                             

                             

                            Be socially involved and in touch with the show:

                            Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                            This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                            Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                            FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                            Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                            Download the Remarkable Results Radio listening APP for your smart device:

                             

                             

                             

                             

                            7 min
                          • FTR 050: What the Aftermarket Can Learn from Professional Wrestling – Matt Fanslow

                            Matt Fanslow is the diagnostic tech/shop manager at Riverside Automotive in Red Wing, MN.  His primary responsibilities are to diagnose driveability and electrical/electronic issues, and perform most all programming, coding, initializing, adoptions, etc. Basically, if it needs to be figured out or has wires, it goes to Matt. He’s been a tech since 1996.

                            Matt is also a subject matter expert for ASE and has instructed at Vision Hi-Tech Training and Expo.

                            Matt has participated on 18 ASE technical committees for the ASE Practice Test, A6, A7, A8, and L1 tests. He’s also done case studies for Standard Motor Products.

                            Fanslow’s goal is to do everything in his power to improve the overall level of professionalism within the automotive and light truck repair trade and also raise the level of its public image. Hear Matt in previous episodes HERE.

                             

                            Key Talking Points:

                            • Look outside the industry to learn how to successfully promote the industry
                            • Matt takes a big leap and ties a concept of promoting professional wrestling to the aftermarket
                              • The main champion would make other champions look bad
                              • It made more sense to build the other guy up to help all players and build their performance group and have the fans appreciate all wrestlers

                              • We have a choice not to run a competitor shop into the ground. Help build them up
                                • You may have more training, one piece of equipment that succeeded in repairing the shop.
                                • You may be a better shop but there is no reason to put another shop (player) down.
                                • You win, the customer wins but do not trash your opponent.


                                •  

                                   

                                  • A special thanks to Matt Fanslow for sharing his passion – For The Record.
                                  • Books mentioned in the content library HERE
                                  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                  • Email Carm HERE.

                                  •  

                                     

                                     

                                    Be socially involved and in touch with the show:

                                    Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                    This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                    Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                    FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                    Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                    Download the Remarkable Results Radio listening APP for your smart device:

                                     

                                     

                                     

                                     

                                    9 min
                                  • FTR 049: Tom Lambert – Discount Model Marketing

                                    Tom Lambert, owner of Shadetree Automotive. Tom Lambert got his start right at home.  His dad and uncles always had projects going on in the home garage.  During the summer vacation, his dad would have Tom remove engines from the vehicles that were being sent to the local machine shop for rebuilding.

                                    In the past three and a half years, Tom and his dad have made strategic adjustments in the business.  They are now a $2.5 million dollar a year shop with 10% annual growth and profitability. They continue to improve every day.  Tom says he has the best team and a strong culture. In January 2017 Tom bought his dad completely out of the business.

                                    Tom struggled for many years because he had lost his passion for the auto industry.  After receiving all the guidance and coaching over the past few years, he is rejuvenated and has more passion than ever and is currently doing everything he can to pay it forward to other local shop owners. Tom’s previous episodes HERE.

                                    Key Talking Points:

                                    • Three Leg stool theory of marketing
                                      • Everyone wins: Team, Customer, Tom (the shop owner)
                                      • Tom’s team is the largest leg on his stool
                                        • Take care of your team who will take care of your customers


                                        • Service advisor position is one of the most difficult positions
                                        • Owners job is to make everyone job easy
                                          • Provide the tools they need to get the job done and be successful
                                          • Se sets the vision and empowers the team
                                          • Marketing is one of the most important tasks to bring in the ‘right’ customer to keep his team busy

                                          • He markets himself as a higher price business than he really is
                                          • He believes he provides a great value to his customer
                                          • He has learned that everyone does not need to be his customer
                                          • He will refer people to the lowest price shop in town
                                          • Quality parts and how he pays his folks predicates his pricing
                                          • They market fun and they work to attract people who want that experience
                                          • They market to specific vehicle owners
                                            • A few makes and models that are more commonly knows that appreciate Tom’s culture

                                            • He believes that the discount model is hurting our industry
                                              • The gaps between shops give the consumer the wrong impression that the margins are huge
                                                • Customer’s perception is it

                                                • Problem most shop owners are only making a 4% Net
                                                  • A $1,000 job the shop owner made $40 at a 4% net
                                                    • A hobby job not a career


                                                    • A shop that maintains a 20% net profit will earn $200 on a $1,000 job

                                                    • He is a bottom-up pricing shop to cover all his costs and then create his labor rate and parts margin
                                                    • Go after the customer that fits your shop

                                                    •  

                                                      • A special thanks to Tom Lambert for sharing his passion – For The Record.
                                                      • Books mentioned in the content library HERE
                                                      • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                      • Email Carm HERE.

                                                      •  

                                                         

                                                         

                                                        Be socially involved and in touch with the show:

                                                        Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                        This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                        Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                        FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                        Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                        Download the Remarkable Results Radio listening APP for your smart device:

                                                         

                                                         

                                                         

                                                         

                                                        13 min
                                                      • FTR 048: Amy Mattinat – Our Technicians Are Car Doctors

                                                        Amy Mattinat is the owner and manager of Auto Craftsmen in Montpelier, VT. Her shop is an ASE Blue Seal Shop, AAA approved and she is a member of ASA, SBN & WiAC.  Along with running her independent repair shop, she is able to combine her three passions: teaching small business owners how to run a successful business, teaching car care and safety to the general public and educating young people about the many career opportunities available in the auto care industry.

                                                        Amy was awarded the  2012 Top Female Shop Owner of the Year by the Car Care Council Women’s Board, Honored as a 2014 Professional Woman of the Year by the National Association of Professional Women, Awarded the 2015 U.S. Small Business Administration’s Vermont Women-Owned Business of the Year, Awarded the 2016 AAA Business of the Year in Vermont and served as President of Women in Auto Care 2014 through 2016. Listen to Amy’s previous episodes HERE.

                                                        Key Talking Points:

                                                        • ASE is our credentialing in our industry. They are what we have
                                                          • They are our doctor credentials
                                                          • We fix our sick patients (vehicles)
                                                          • We keep them safe (vehicles)

                                                          • Anyone can go to Sears, buy some tools, put up a sign and start working on cars
                                                          • We get them when they can’t be fixed
                                                          • Our technicians are car doctors
                                                          • A Technician Win
                                                            • Technician pathway. Pride of accomplishment.
                                                              • They will stand taller as they are proud of their achievements

                                                              • As a shop owners Amy wants ASE certifications from her technicians  

                                                              • A Win for the Shop Owner
                                                                • Creating a culture of excellence.
                                                                • All techs certified you achieve ASE Blue Seal and you can promote this differentiation with your customer and the marketplace
                                                                • Market your ASE certifications. On the ‘wall of fame’ and in social media and on your website
                                                                • https://ase.com/drivers   is made for the consumer
                                                                  • Use blog posts to educate your customer on automotive repair

                                                                  • ASE role is to test the technician so you can promote their certification


                                                                  •  

                                                                    • A special thanks to Amy Mattinat for sharing her passion – For The Record.
                                                                    • Books mentioned in the content library HERE
                                                                    • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                                    • Email Carm HERE.

                                                                    •  

                                                                       

                                                                       

                                                                      Be socially involved and in touch with the show:

                                                                      Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                                      This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                                      Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                                      FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                                      Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                                      Download the Remarkable Results Radio listening APP for your smart device:

                                                                       

                                                                       

                                                                       

                                                                       

                                                                      12 min
                                                                    • FTR 047: Jim Silverman – Stop Being Ordinary – Here is What it Takes to Become Extraordinary

                                                                      Jim Silverman is the Director of National Accounts for ATI Automotive Training Institute.

                                                                      Key Talking Points:

                                                                      • Use your time at an industry event to network by stretching yourself to talk to people and vendors that you do not know
                                                                      • Get uncomfortable. Step out of your box
                                                                      • Don’t hang with people you know. Meet new friends
                                                                      • If you are Mr. Greatest you are wrong
                                                                      • Let someone else show you something
                                                                      • Tiger Woods has at least three coaches
                                                                      • Football players have coaches
                                                                      • Why wouldn’t a shop owner have a coach
                                                                      • Invest in your brain

                                                                      •  

                                                                        • A special thanks to Jim Silverman for sharing his passion – For The Record.
                                                                        • Books mentioned in the content library HERE
                                                                        • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                                        • Email Carm HERE.

                                                                        •  

                                                                           

                                                                           

                                                                          Be socially involved and in touch with the show:

                                                                          Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                                          This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                                          Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                                          FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                                          Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                                          Download the Remarkable Results Radio listening APP for your smart device:

                                                                           

                                                                           

                                                                           

                                                                           

                                                                          13 min
                                                                        • FTR 046: Alan Symmes: When Your Community Needs Help to Afford Safe and Reliable Transportation

                                                                          Alan Symmes, shop owner, Revolution Automotive Services, Norwood, MA.

                                                                          Alan has a goal to achieve excellence in all that he does. Having a passion for cars lead him to the automotive industry at the age of 18. He and his wife Holly were even married in a Boston auto museum. But after mastering the technical aspect of cars, Alan sought out a new challenge to start his own business and ‘revolutionize’ the automotive service experience for both the customer AND the employee.

                                                                          In 2012 he and his wife started Revolution Automotive Services, Inc. in Norwood, Massachusetts. With high energy, enthusiasm and a strong will to succeed, Alan has created a culture that not only his employees believe in, but his customers are attracted to. In less than 5 years Alan took his business from a 1-bay operation to a 7-bay shop that offers extraordinary benefits to its employees and a “WOW” experience his customers rave about. “Quality is not an act, it is a habit” and every aspect of Alan’s business is high quality; including the German cars they specialize in.

                                                                          Key Talking Points:

                                                                          • Alan sensed that there was something wrong with a great loyal customer when he presented her an estimate for tires
                                                                          • He discovered that he recently lost her husband and has a dog with cancer that put her in dire financial straits
                                                                          • Alan and his team agreed to not accept payment. He and his team agreed to provide his customer with all the services and not expect to be paid for them
                                                                          • Alan was happy to have the means to help her
                                                                          • He realized that he needs to budget for community and charity in instances like this
                                                                          • He is putting $10,000 into a budget each year. It is 1% of his sales

                                                                          •  

                                                                            • A special thanks to Alan Symmes for sharing his passion – For The Record.
                                                                            • Books mentioned in the content library HERE
                                                                            • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                                            • Email Carm HERE.

                                                                            •  

                                                                               

                                                                               

                                                                              Be socially involved and in touch with the show:

                                                                              Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

                                                                              This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                                              Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                                              FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                                              Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

                                                                              Download the Remarkable Results Radio listening APP for your smart device:

                                                                               

                                                                               

                                                                               

                                                                               

                                                                              9 min
                                                                            • FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

                                                                              Brian Walker  was a Mercedes Benz Master dealer technician and was ASE certified with L1. He owned Peak Automotive in Apex, NC and was recognized by Motor Age Magazine as a Top Ten Shops twice. 

                                                                              Brian is co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops. Brian believes that most people overcomplicate their marketing in an effort to make it easier

                                                                              There is a 17,000+ word article on the Shop Marketing Pros website: “The Ultimate Guide to Auto Repair Shop Marketing shopmarketingpros.com/guide

                                                                               

                                                                              Key Talking Points:

                                                                              • Stop looking for silver bullets
                                                                              • You need foundational marketing technics
                                                                                • Know who you are marketing to. Your avatar. Name them.
                                                                                • Have a good website that displays on phone, tablet and desktop
                                                                                • Make your website stand out to the search engines by consistently adding good quality content
                                                                                • Collect email addresses from your customer
                                                                                • Be active on social media
                                                                                • Pull out your phone and shoot pictures and videos
                                                                                • Once per week boost a facebook post
                                                                                • Give some money to Google to set placed at the top (pay per click)
                                                                                • Ask for reviews
                                                                                • Join your Chamber of Commerce. Show up and do the work.
                                                                                • Join a BNI group (Business Network International)
                                                                                • Sponsor a local little league team
                                                                                • Fix cars and be nice to people

                                                                                • Be consistent in your marketing
                                                                                • When business is good or bad keep marketing
                                                                                • Be patient. It takes times to build momentum

                                                                                  • A special thanks to Brian Walker for sharing his passion – For The Record.
                                                                                  • Books mentioned in the content library HERE
                                                                                  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
                                                                                  • Email Carm HERE.

                                                                                  •  

                                                                                     

                                                                                     

                                                                                    Be socially involved and in touch with the show:

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                                                                                    This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

                                                                                    Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

                                                                                    FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

                                                                                    Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

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                                                                                    8 min

                                                                                  About For The Record - Archive

                                                                                  From the publisher's feed

                                                                                  A platform to say what is top of mind. A short but intense rhapsody from a peer. This is in the style of the OP/ED section of your newspaper. The intention is to push a few boundaries and create a…