“Mommy and daddy would always bring home boring notebooks, pens, and chargers with company names on them, but that would just go in the trash. But why not stuffies? You never throw stuffies away.”

Quincy Fuller is 8 and already delivering that line like he spent too much time in pitch meetings. He and his 10-year-old brother, Jackson, are co-CEOs of Stuffers, a family-run business that makes custom stuffies, or plush toys, for corporate swag. Their customers include companies like Reddit and marketing agency New Engen. Their office is their play room. Their design team includes an AI model. Their first-year revenue: $100,000. 

That makes the Fuller siblings a case study for the "AI-native" generation, one where the gap between a child’s imagination and the finished product has effectively vanished. In previous decades, kids’ entrepreneurship was limited by what they could do physically. Delivering newspapers. Squeezing lemons for lemonade. Mowing lawns. But with AI, the internet, and parents handling the adult work, the gap between a kid’s idea and a manufacturable product has dramatically narrowed.

By Anna Tong,

Forbes Staff

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