For Your Institution

Teege Mettille, the Director of Enrollment Access at Enroll ML, joins FYI host Gil Rogers for a conversation about where valuable time slips away during the recruitment and admissions process, and what can be done with data, technology, and a bit of a peek under the hood to fine tune the admissions engine at any institution, resulting in both a stronger return, and a happier and more effective team.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Teege’s Background and History | 1:14

The Admissions Directors Lunchcast | 3:25

Using Admissions Time Efficiently | 4:46

How Much Time is Wasted | 7:05

The Problem of Overloaded Counselors | 11:04

Breakdown of Time Spent Recruiting | 14:32

Change How You Hire | 18:49

The Right Time With the Right Students | 22:11

Summary & Closing | 26:36

RELEVANT LINKS:

• Enroll ML Website
• The Admissions Directors Lunchcast on Apple
• Wisconsin Association for College Admission Counseling
• LinkedIn for Teege Mettille

Andrew Veatch, VP of Technology at Mongoose Research,  and Jon Caruso, a Product Manager also at Mongoose, join FYI host Gil Rogers for a conversation about the changing landscape of SMS compliance, particularly in the ways it affects Higher Education. Still emerging from a time in which there were practically no rules, in the current environment it is very important to understand the expectations, regulations, and also best practices around messaging students from your institution.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

 Andrew and Jon’s Backgrounds | 1:11

Why Institutions Need Compliance | 3:10

Where Did the Rules Come From? | 5:10

A History of SMS Messaging | 7:28

Telecom Companies Cracking Down | 10:25

Why Does This Matter? | 13:00

Opting In | 15:00

The Risks of Compliance | 18:06

The Golden Rule Still Applies | 19:40

Summary & Closing | 20:24

RELEVANT LINKS:

• The Mongoose Research Website
• The Campaign Registry Website

Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers for a conversation about different ways and strategies to market for Higher Ed, and dig into how to use tools like LinkedIn to be successful. They also go over certain strategies to employ in your marketing efforts and also some to avoid.  

LinkedIn Schedule Pressure | 0:00

Intro | 2:00

Education Marketer Description | 3:35

LinkedIn Content Thinking | 5:56

Vulnerability in Publishing | 8:05

Utilizing WhatsApp | 14:40

Develop a Content Plan | 17:15

Customer Segmentation | 22:30

“What’s Marketing Doing?” | 26:20

Summary & Closing | 28:48

Independent Educational Consultant Michelle McAnaney, aka the College Spy, joins Gil Rogers on FYI to share her insights on college admissions, campus tours, and parental concerns. They cover everything from in-person versus virtual events to ways you can level up your communications to attract more prospective students. 

Intro | 0:00 

Why Hire a College IEC? | 1:45 

Parental Concerns | 5:00 

Discovering a Campus Culture | 6:25 

Culture on campus | 7:55 

The College Spy Card Deck | 11:38 

Cadence Chat | 14:25 

Level Up Your Campus Experience | 15:13 

Virtual Visits & Online Experiences | 18:26 

How Students Are Researching Colleges | 25:30 

How to Get in Touch with an IEC | 28:26 

Summary & Closing | 31:00 

#HigherEducation #Admissions #CampusTour

Allison Turcio, host of Enrolify's "The Application" podcast joins Gil Rogers on FYI to talk about the current challenges facing enrollment marketing. The two pass topics back and forth, from the great resignation and quiet quitting to the importance of in-person events and adapting new technology like AI. 

Intro and the challenges in enrollment marketing today | 0:00 

Taking care of what you need to at the moment | 3:00 

Juggling in-person and virtual programs | 5:40 

Budget Problems | 10:04 

Discover Cadence | 13:33 

The Great Resignation & Quite Quitting | 14:07 

Everything Looking and Sounding the Same | 17:47 

Showing versus Telling | 19:30 

Incorporating AI & Other Technologies | 20:55 

Summary & Closing | 23:35 

#HigherEducation ##EnrollmentMarketing #Admissions

Alexa (Alex) Heinrich, an award-winning social media strategist and accessibility advocate,  sits down with FYI Host, Gil Rogers, to discuss social media accessibility.  They discuss best practices for creating content that is more accessible to all audiences - including the do's and don'ts alt text and emojis, as well as how creating accessible content has an impact on your marketing efforts.

Intro & Alexa’s Background

Discovering Social Media Accessibility

Defining Accessibility | 5:30

Best Practices for Accessible Multimedia Content | 7:25

Emojis, emojis, emojis | 9:40

Mongoose Testimonial | 12:53

Beyond Accessibility | 14:30

How To Properly Input Alt Text | 16:02

Summary & Closing | 19:48

Learn more about Mongoose at MongooseResearch.com

Learn more about social media accessibility at https://accessiblesocial.substack.com/

Nathan Kahl, Director of Communications at George Mason University, joins FYI Host , Gil Rogers, to discuss the evolution of communication practices and platforms, as well as how the addition of ChatGPT can aid higher education professionals with their jobs.  This bonus episode of FYI was taped live at Mongoose's Masterclass, an exclusive virtual event for its clients. 

FYI Host with the most, Gil Rogers, sits down with Dr. Ann Lyn Hall, CEO of Prosperity Works. They discuss the economic impact a degree has on students and their families. They also dive into Ann Lyn's research on what higher education staff can predict when they send strategic text nudges, and how the timing of those nudges has a significant impact.

Intro | 0:00 

Getting students connected | 2:40

Taking a look at Dr. Ann Lyn Hall’s Dissertation | 5:45 

Cadence Chat | 8:22

Dos and Don’ts of Text Nudges for Retention | 9:00

Communication Matters | 16:20

Summary & Closing | 17:52

Learn more about Prosperity Works: www.prosperityworks.net

Social-organizational psychologist Dr. Leanna Son Hing joins us to discuss inequity on college campuses, specifically in the world of admissions. She uncovers many hidden biases using real-world examples and offers tips for colleges and universities to create a culture of support at their institution. 

Intro | 0:00

Admissions-Related Issues with Bias | 4:15

Universities Are Trying, But We Still Won’t See Equality | 10:50

Addressing Pipeline Issues | 18:25

Tips to Minimize Bias | 24:10

Closing & Summary | 30:15

Intro | 0:00

What is Chat GPT? | 0:50

How is Chat GPT interacting in the current Higher Ed Space? | 7:00

Chat GPT as a Skill | 10:20

Cadence by Mongoose | 13:32

ChatGPT Impacts in Software | 14:00 

Key Benefits of Using Chat GPT | 18:37

Higher Ed’s Leverage of Chat GPT | 21:53

Closing + Connect with Our Guests | 28:37