For Your Institution

Dr. Yancey Gulley joins Mongoose FYI to discuss Diversity, Equity, and Inclusion, important topics on campuses throughout the United States. Dr. Gulley spent 15 years as a college administrator prior to moving into a faculty role. Using his extensive experience in student affairs, Dr. Gulley has a long history of advocating for social justice within educational contexts through his scholarship, teaching, publications, presentations, trainings, and volunteer endeavors.

Your school's CRM is a powerful tool, vital to your communications strategy. But, when it comes to texting features, you might not be maximizing student engagement. Jessica Stonish from Mongoose hosts an expert panel discussing the challenges of texting students through an institution's CRM versus using an engagement platform.

The key to increasing donor participation is building and nurturing your alumni community. 

Dr. Louis Diez is the VP of Community at Almabase, with an incredibly diverse and accomplished background. He leads the Donor Participation Project and its voluminous catalog of content, while also balancing annual fund management at many institutions, most recently as the Executive Director of Annual Giving at Muhlenberg College in Pennsylvania. He explains to methods and best practices to making your alumni engaged and happy.

How many emails you send might not matter as much as what you're communicating to alumni. Ashley Budd, the Director of Marketing Operations for Alumni Affairs and Development at Cornell University, gives tips and advice on their institutions alumni engagement strategies.

Whether they are post-traditional, first generation, or high school graduates, students need to feel welcome at your school. And the concept of "belonging" is misunderstood. In this episode of For Your Institution, Mike Kochczynski speaks with Dr. Lisa Nunn, with tips and advice on how to ensure your students feel recognized and accepted

Neal Foard has 25+ years of experience in marketing and has created exceptional campaigns and advertising for brands like Lexus, Budweiser, Toyota, and top universities, including developing UCLA's video series, “The Optimists.” Neal also shares inspirational videos about the better side of everyday people on his social media accounts. We'll discuss how higher ed teams can use storytelling to their advantage, the importance of conversational marketing, and best practices for storytelling with him.

Mike Kochczynski and Greg Bauch are joined by Bob Johnson to discuss the best ways colleges and universities can guide students through enrollment and reduce summer melt. This conversation includes tips specific to financial aid confusion and the right amount of messages to send.

Bob Johnson has held higher ed leadership positions in marketing and enrollment for more than 25 years. Since starting as an independent consultant in 2006, he's worked with 86 colleges, universities, and professional associations to develop strong marketing communication strategies, which includes serving as a long-time chair of the AMA Symposium for Higher Education.

On this episode of For Your Institution, Greg Bauch and Mike Kochczynski from Mongoose are joined by Andy Morris, the Senior Associate Director of Enrollment Management & Recruitment for the College of Community & Public Affairs at Binghamton University to talk about the evolution of recruitment tools and how to best utilize them.

FYI Hosts Greg Bauch and Mike Kochczynski are joined in discussion by Slade Thackeray, the Founder of SPARROW Counseling Services and a former academic advisor in higher ed to talk about managing burnout across your campus. The discussion offers perspective to higher ed professionals trying to do a lot with a little, providing valuable insight into the capabilities people have and how they can use them to support students and fellow staff members.

For Your Institution is back as Greg Bauch, Jessica Stonish, and Lexi Croisdale from Mongoose run down the steps to running a higher ed communication campaign that gets results. Whether your college is looking to build relationships with students, parents, or alumni, this conversation will help.