Students will tell you the best ways to connect with them, and what your school can do to make a difference in their decision. The question is, are you listening?

Zach Busekrus, founder of Enrollify, hit the road this fall to speak with current college students to learn first-hand about how they want to be communicated with and what their on-campus experience looks like this year.

From fixing your website to recruiting the help of alumni, this podcast is full of tips on how to engage Gen Z and prospective students.

Communicating with Gen Z is crucial for your institution, and we're always looking for ways to help you reach students effectively.

As part of our For Your Institution Podcast series, we wanted to share a joint venture between Mongoose and Enrollify. We're calling the monthly podcast Chat's What (S)he Said. A conversation about fresh ideas for communication strategies and tactics that attract, engage, and delight Gen Z hosted by Mongoose's Nicole Gates and Enrollify's Zach Busekrus.

Giving Tuesday set a new record in the United States with $2.47 billion dollars raised in 2020 from 34.8 million donors. With proper planning and the right strategies in place, colleges and universities are poised to set their own fundraising records this year.

Mongoose Higher ed engagement expert Mike Kochczynski and ed tech marketer Jessica Stonish dive into seven proven strategies for a successful Giving Tuesday.

Topics covered:

• The current state of fundraising in higher ed
• Best practices for planning and executing texting campaigns
• Examples of successful giving campaigns

Students are reporting COVID-19 mental health challenges but not taking advantage of your support services. What's the disconnect? Schools need to be proactive in bridging the gap and guiding students through the troubled landscape.

Student engagement experts Juliet Pacer and Zach Sandecki dive into the data around COVID-19 and student mental health, breaking down Inside Higher Ed’s article, “Students Struggle but Don’t Seek Colleges’ Help” with 12 actionable tips to help better support your students.

Your college’s website is the number one most influential source for high school students during their college search. While your school's website is loaded with information, it's hard for students to sort through it all.

More than 1 in 4 students will leave your institution’s website if they’re frustrated and can’t find the information they need.

So what’s the fix?

This podcast with Amy Kilpatrick and Jeff Meece from Mongoose covers what students are looking for on your website, how to best structure your onsite content, and best practices to increase the number of RFIs coming through your website. 

Learn how to handle opt-outs, how to protect important data, and the do's and don'ts of using links in texts, and so much more. No two schools are the same, so your institution needs a unique texting policy to ensure governance and compliance. In this webinar, Mike Kochczynski and Lauren Mack from Mongoose explain what your school needs to do to be compliant. Plus, they answer real Text Policy questions from real schools.

“Sending a link in your first text message is akin to asking someone to marry you on the first date.” - Shad Hanselman

Mike and Shad discuss
 

• Best practices for ensuring gift fulfillment
• Opt-out language in advancement texting
• How texting creates a natural pause to conversations, allowing your fundraising staff to better tackle unexpected questions
• Whether or not to include links in advancement messaging

MongooseResearch.com Implementation Specialist and Medaille Adjunct Professor Meredith Shaul joins Greg Bauch for a discussion on how college instructors are doing their best to educate and engage remote students.

College faculty  have been competing with smart phones and screens for years. Now it’s even harder to hold court with multiple remote distractions and the comforts of home. There are ways to motivate, engage, and inspire remote learners. 

In this conversation, we discuss:

• Keeping at-risk students interested
• Building a community in remote times
• Tips for keeping your class engaged

On this episode of ‘For Your Institution’ Mike Kochczynski speaks with Brennan Barnard, author and college counseling and admissions expert. Brennan discusses his thoughts on how best to help students choose schools, how rankings are detrimental to the process, and why he loves working in admissions.

No one cares about your goals. Harsh, but it’s the right mindset to have when it comes to fundraising. The right story will make people care about your cause. Lori L. Jacobwith is our guest on this episode of the #ForYourInstitution podcast and she discusses intelligent fundraising.