As entrepreneurs, Diane Engelman, PhD, and JB Allyn, MBA, have been perfecting a methodology over the past 12 years that is burgeoning in popularity today. Engelman, a neuropsychologist, and Allyn, a psychology writer, have been pairing their talents to create personal stories to support growth and healing for the clients they serve. The results are profound. As marketers, you can use their methods as well.