Forbes Talks

SoulCycle's Melanie Whelan has used slick marketing, strategic branding and a tight-knit community to turn a once dreaded activity into a luxury experience.

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When you're the son of one of the richest people on earth, what does that do to your sense of self? Hear about Peter Buffett's new album, Songs In The Current, what philanthropic cause resonates with him the most and how his father's relationship to work and money kept the family grounded.

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Adam Braun founded Pencils of Promise to build schools in Ghana, Guatemala, Laos and Nicaragua. Now he's moving on to MissionU, a for-profit thats a one-year college alternative meant to prepare young people for careers without the burden of college debt.

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Aaron Levie has the fairytale founder story. He and a bunch of buddies drop out of college, build a company together and it actually succeeds. Levie talks about the origins of Box, tips for entrepreneurs and why he feels taking a political stance is a measure of how much he cares about the world's future.

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Scott Cook listened to his wife when she complained about the annoying process of doing bills. Recognizing the opportunity to solve a big, everyday problem, Scott cofounded Intuit, which launched with Quicken -- then came QuickBooks, Turbo Tax and Mint. Hear Cook talk about leadership, business ethos and facing the prospect of shuttering his company's doors twice.

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Who knew the man behind Paul Mitchell hair care products was an entrepreneur, philanthropist and raconteur? John Paul DeJoria started out poor, but now is a billionaire business man who, in addition to Paul Mitchell Systems, cofounded the abundantly successful Patron Spirits, Rok, a mobile/web/tech/app services company and Aubio Life Sciences, which offers a plant-based cold sore cure. Hear this effusive 72-year old man expound on business tips, company culture and the best way to reprimand an employee.

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Insomnia anyone? Bestselling author and extremely popular podcasting host Tim Ferriss shares tips on how to beat sleeplessness, why everyone should have a podcast and an exclusive scoop that will help you alleviate stress.

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Jordan Harbinger shares lessons learned while on Wall Street and how they informed the evolution of his business and extremely popular podcast, "The Art of Charm." Hear about soft-skills, non-verbal communication and what you should do when you walk through a doorway.

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Founder and CEO of Roivant Sciences, 31-year-old Vivek Ramaswamy, goes deep into the workings of the pharmaceutical industry. He explores questions including: Why take on Alzheimers when other big pharmaceuticals aren't? Why have there been so few changes in drug development for women's health? And why he's willing to take the financial risk of investing in drug research that fails.

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Dean Metropoulos, founder and CEO of Metropoulos & Co., has taken on America's most beloved but beleaguered brands and brought them back to life like: Pabst Blue Ribbon, Bumble Bee Tuna, Chef Boyardee and the Twinkie. Hear what draws him to a company, how he thinks business needs to modernize and why he doesn't spend a lot of money on advertising.

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