Forbes Top Creators Show

Austin has turned content covering fashion, family, and faith into a social media juggernaut. The Dallas native began posting on YouTube in 2012 and now has over 3 million followers across her accounts. Meanwhile, her haircare brand Divi offers serums, shampoos, and conditioners to combat hair loss. Other brand deals include Stanley, Walmart, Abercrombie, and QVC.

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Brownlee is social media's gadget guru. Nearly 21 million folks subscribe to his YouTube channel to watch his reviews on all things tech: the latest iPhone, Tesla, or VW's new electric bus. The New Jersey native began making YouTube videos in high school and now attracts 750 million views annually. "It was steady growth. I think it's a good thing that no one video propelled the whole thing. I think going viral is overrated. It's the best thing that never happened to me."

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This podcast phenom started creating content with one goal: to make money. Althoff tested countless angles, including life as a nanny and house cleaning videos, before embarking on the style that would ultimately skyrocket her to success: parody videos about being a "bad mom." In 2021 she posted her first viral video on TikTok, where she joked about naming her daughter Richard because she wanted a son. She hit 3 million followers in early 2023 (she now counts 13 million) and that same year launched "The Really Good Podcast," which became known for her deadpan and sarcastic interviews with folks such as Mark Cuban, Shaquille O'Neal and Jason Derulo. In 2024, Althoff signed a year-long deal with Studio71, a Beverly Hills-based content shop that helps digital creators sell ads and otherwise monetize their output. Over the 12 months ending in August 2024, she earned approximately $2.9 million between this deal and brand partnerships. "I don't know how it keeps working for me," she says. "I'm just taking it one interview at a time."

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Known for her offbeat laugh and women-focused content, TikTok creator Afualo earned an estimated $2.9 million last year from a mix of brand deals and her two podcasts: The Comment Section, a weekly show on which guests like actor Rainn Wilson and singer-songwriter Kehlani talk about how to deal with internet hate, and Two Idiot Girls, where she and her sister, Deison, share embarrassing stories and funny life experiences. With a 9 million strong audience consisting mostly of women under 35, Afualo's social platforms appeal to sponsors like Elf Cosmetics and the NBA. In April 2023, she signed a two-year deal with Spotify, which Forbes estimates earns her $450,000 a year. Fresh off the success of LOUD, her best-selling memoir, Afualo is setting her focus on mainstream media. "Traditional Hollywood now must be a lot more open to the idea of including internet people," she says. "TV and movies-that's my new venture."

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