Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Ford Rouge Factory Tour & Manufacturing Innovation -- Christian Lachel // BRC Imagination Arts

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Why would a well-known brand like Ford bother about rewarding its customers and audience with an experience? How can you do the same for your brand irrespective of age or size? Listen as Christian Lachel, Chief Creative Officer of BRC Imagination Arts, discuss how Ford Rouge Tour uses experiential marketing to bring visitors into the heart of American manufacturing. Show Notes

Connect With: 

  • Christian Lachel: Website // LinkedIn // Twitter
  • The Rebrand Podcast: Email // LinkedIn // Twitter
  • I Hear Everything: IHearEverything.com // LinkedIn

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Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyBy I Hear Everything
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