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In our Forecast 2021 podcast series, we’re focused on preparing you for the year ahead by offering insights to help you better understand and manage some of the opportunities and challenges that your company might face—think policy, technology, and other big picture topics.

Geopolitically and economically, India is a complicated place to do business. This week, host Heather Horn sat down with Craig Stronberg, who leads PwC’s Intelligence team advising global and firm leadership on macroeconomic and geopolitical events, to get some insight on how companies are doing business in India, unpacking the challenges, opportunities, and what the future might hold for the third largest market in the world.

Topics include:

• 0:53 - Overview. Out of every country in the world that is not currently an economic powerhouse, India has the most promise. Craig begins with a brief introduction to India’s culture. 
• 4:20 - The opportunities. When thinking about where to start, Craig explains it’s not about what’s offered there now, it’s about what’s not there yet and the investment and partnership potential.
• 9:08 - The challenges. While the economic potential is there, Craig and Heather discuss the other side of the coin that is the challenges of doing business with a still developing country.
• 26:32 - What the CFO should know. Craig explains the importance of adapting to different business practices and stresses the complex regulatory environment. 
• 30:12 - Outlook. What will it take to transform India’s economy into one that has more industrial might and scale? Craig closes with his predictions.

Want to learn more? Explore PwC's 24th Annual Global CEO Survey.

Craig Stronberg leads the Macro Capability for PwC Intelligence, spearheading the team of analysts that provide macroeconomic and geopolitical intelligence to key stakeholders. Named as one of the "100 Most Creative People in Business” by Fast Company, Craig had a nearly 20 year career in national security affairs working for and advising numerous agencies and international partners, having been decorated five times. He focused on numerous areas, including counterintelligence, economic espionage, counterterrorism, cyber threats, political-military issues, special operations integration, and support for major events such as the Olympic Games.

Heather Horn is PwC’s National Office thought leader, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series, as well as periodic webcasts for the power and utilities industry. With nearly 30 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.

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