Forecast · The Marketing Podcast for Consultants and Professional Service Firms

October 1 is the most important day of the year. What’s so special about October 1, you ask? It’s not the crisp fall air. Or the pumpkin spice lattes. Though I don’t mind either. It’s because October 1 is the beginning of the end of the year. It’s the 1st day of the 4th quarter [...]

If you consume my content online and then meet me in real life… I guarantee you’ll meet the same guy. Because I’m the same person at work, in the grocery store, on podcasts and at home with my family. (Okay, maybe I’m a bit more relaxed with my family). But, the point I’m making is… […]

It was a revelation for my guest when he discovered he could CHOOSE who he worked with. Landon Porter woke up one day and realized he didn’t relate to his clients and didn’t enjoy working with them… that’s when everything changed. He set out to define his values and principles and only work with clients […]

Justin Blackman says the highest level of engagement comes right after you’ve made someone laugh. But don’t fret — even if you aren’t funny, there are easy ways to connect with your audience that will get them to sit up and pay attention. Justin’s first and biggest piece of advice is to rebel against everything […]

Most people who go into business don’t understand how the money flows.  And my guest on this episode says getting to the perfect P&L Statement (profit and loss) is what will drive your decisions to build a profitable business. Understanding how to run an efficient and profitable business is what Adam does. Hint: it’s not […]

Is your messaging clear enough? Does it attract new clients? And better yet… does it attract the RIGHT clients? These are super important questions every entrepreneur needs to ask themselves as it’s where the battle to a successful business can be won or lost. This week’s guest, Zach Messler works with small businesses & B2B’s […]

I had a ton of fun interviewing my latest podcast guest! David Brier, an edgy New Yorker, kept me on my toes as we zigged and zagged our way through this hilarious and very educational interview. David is a quintessential New Yorker ​​– he tells it like it is. And that’s why his high profile […]

What Happens When Modeling And Marketing Collide? What do modelling, branding and marketing have to do with each other? A lot, apparently! During her modelling career Kait LeDonne discovered if she wanted to land gigs, she needed to brand herself. She learned it was less about landing every job and more about landing the right […]

If you’re at the point in your business where you’re ready to shift your role or ignite some serious growth, it might be time to write a book.   My guest on this episode admits she struggled to get media attention and paid speaking gigs prior to self-publishing her best selling book.   But, she […]