Forecast · The Marketing Podcast for Consultants and Professional Service Firms

What do the fastest growing firms in every industry do differently than their average growth competitors? This is the question that Lee Frederiksen and his team at Hinge Marketing seek to answer in their annual High Growth Study. In this interview, Lee Frederiksen and John Tyreman share with us the findings from the 2018 High […]

In this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had to reinvent himself as a result. This is what led Anthony to discover his “superpower” — and he hasn’t looked back since. Show Notes Anthony shares his backstory How […]

In this interview, Mark Evans and I talk about how to get attention by crafting powerful stories that pull your audience in, engage them in the conversation, and make them interested in what you have to offer. Show Notes Mark shares his back story Why networking face to face is still relevant Mark’s perspective on […]

Kevin Pettie joins us to talk about the bread and butter of your LinkedIn strategy, which is your LinkedIn profile. The LinkedIn profile is your own personal homepage on LinkedIn, and it may be even more important than the homepage on your website. Show Notes How generating business on LinkedIn is different from looking for […]

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world […]

Jason Foster is the Founder of Cynozure, a big data consultancy based in London, UK. Jason’s team has a wide breadth of experience in the big data space. But this presents a challenge. How can they pinpoint a specific target market to pursue when their capabilities and experience are so diverse? In this hot seat […]

Matt Inglot is the Founder of Tilted Pixel and host of the Freelance Transformation podcast. In this episode, Matt shares the story of how he scaled down his marketing agency into a “micro firm” so he could make more money, work fewer hours and avoid the headaches that come with running a large agency. Show […]

Reuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversations, and more conversations into signed proposals. In this interview, we talk about Reuben’s journey from software developer to independent consultant. Then we talk about how to generate more leads from your consulting […]

David A. Fields is Founder and Managing Director of The Ascendant Consortium, an organization that matches top-tier management consultants with consulting clients. He is also the author of The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom. In this interview, we chronicle David’s consulting journey from the big firm to […]

Ian Brodie teaches consultants, coaches, and professional service providers to attract and win their ideal clients by becoming seen as authorities in their field. In this interview, we talk about Ian’s journey from working at a big firm to taking the leap as an independent consultant. Then we dive into the topic of how to develop […]