Forecast · The Marketing Podcast for Consultants and Professional Service Firms

To truly achieve mastery, you have to focus on just one thing. — Philip Morgan Specialization is HARD. Even if you’re convinced of the benefits of specialization, taking the steps to claim a specialist position is another thing altogether. Like most things in life, it comes down to fear. There’s this irrational voice inside your […]

I still remember the day I first discovered Rochelle Moulton. It started with a tweet from Jonathan Stark. From there I clicked through to Rochelle’s website. And within seconds, I was hooked. Rochelle is one of the few personal branding experts who walks the walk. The moment you land on her homepage, it feels like […]

Joel Smith is the only theatre producer turned business development consultant that I’ve ever met. If that’s not enough to make for a good story, Joel has found a way to integrate his theatre experience with his business development practice, Ampersand Smith. The result? When you talk to Joel, you don’t get a lot of […]

Great news… we’re back! You may have noticed that Forecast has been on break since the summer. If you’re one of the kind people who not only noticed, but also reached out to see if I was okay… thank you! But don’t worry, the break served us well. We are back in action with a […]

In this lesson, we'll talk about how to translate your goal into a plan that you can execute. Make no mistake, there's nothing sexy about this process. But if you don't take this extra step, your goal will always remain a goal.

What's your focus in Q3?

When it comes to marketing, less is more. There's no sense committing to a whole set of tactics that you probably won't be able to follow through on.

Q2 is officially over. More than 50% of the year is behind you. The question is, are you 50% of the way towards achieving your goals?

That's the essence of the quarterly review process. You need to assess what worked in the previous quarter, what didn't work and what you need to do differently going forward.

Jane Portman began her entrepreneurial journey as a freelance designer on oDesk (which is now called Upwork). She struggled to find good clients who were willing to pay reasonable rates for her services. Fast forward a few short years, Jane is now a household name in the user experience industry. She has written several books […]

No client relationship lasts forever. Usually it’s the client who decides it’s time to move on. Maybe they needed your services for a certain period of time. Or maybe their business has changed and they’re looking for a new way of doing things. But sometimes you should be the one to end the relationship. I […]

(click to tweet) Do you know how to use LinkedIn to generate leads? If you’re like most people, the answer is probably no. Short of harassing people with copy and pasted messages, you likely don’t have a strategy to make the most of this incredibly powerful business development tool. Today’s guest is here to help. […]