Forecast · The Marketing Podcast for Consultants and Professional Service Firms

Philip Ideson is the Founder of Palambridge and host of The Art of Procurement. In his corporate life, Philip was a successful Procurement executive. He always had aspirations of starting a business but kept putting it off. Eventually, Philip realized that he had to take the leap, or it may never happen. In the early […]

Brent Weaver is the guy who started a business in college and never really looked back. As much as I hate guys like that, it’s really hard to NOT like Brent. In this episode, Brent shares how he started a web development agency in college and then grew it into a 14 person agency. At […]

Michael Zipursky is the CEO of Consulting Success and a coach to thousands of elite consultants. In this interview, Michael shares the story of how he got into the consulting business, why he started Consulting Success, and a sneak peek at his new book, The Elite Consulting Mind. Show Notes Michael shares how he got […]

Contrary to popular belief, webinars are NOT just for people selling information products or online courses. You can sell consulting or professional services on a webinar, you just need to do it a little bit differently. John Nemo, Founder of LinkedIn Riches, built his entire business using webinars as his primary sales tool. In this […]

Naeem Ali is a CBTC (“Communication Based Train Control”) consultant. With over 15 years of experience deploying CBTC train solutions, Naeem is one of the leading CBTC experts in the world. In this interview, Naeem and I discuss the launch of his new consulting business. After releasing a white paper a few months ago, Naeem […]

What does your sales process look like? Whenever I ask this question, I get a lot of blank stares, followed by an awkward moment of silence until they realize it’s not a rhetorical question. Sales, like any other function in your business, should have a process — a series of steps designed to achieve a […]

Hitting capacity in a service business is an inevitable and uncomfortable position to be in. It’s nice to be busy, but it’s unsettling to know that you’ve maxed out on your growth potential. Fortunately, there are several ways that service businesses can grow beyond their current capacity. And they don’t all involve hiring staff. In […]

Your website can either bring someone into your pipeline or it can turn them away. — Tsavo Neal Is your website generating leads? If it’s not, you’re leaving money on the table. For a consulting practice, the sole purpose of a website is to generate leads. Without leads, your website is NOT doing its job. […]

Jake Jorgovan started his entrepreneurial journey as part owner of a video production agency. A few years into that experience, despite the fact that business was booming, Jake decided to sell his stake in the agency because he was looking for something else. After a few more experiments and some international travel, Jake realized that business […]

Mary Ann Samedi, Managing Director of Amazing Appeal, is a learning and development professional with over 15 years of experience facilitating workplace learning programs in corporate and non-profit communities. In this hot seat interview, Mary Ann and I discuss how to grow her signature coaching program, Set to Lead, which helps professionals prepare themselves for […]