Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

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Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!

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We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.

0:00 - Introduction 

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Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website.

Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners.

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Your website is the lifeline of your business.

But what happens when it's eliminated without any sort of notice?

In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.

Let us help and review your current platform to ensure you own your assets.

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Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies.

Meaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing.

Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.

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If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.

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When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. 

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In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.

You can connect with Noah on LinkedIn here.

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Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.

You can connect with Jessica on LinkedIn here.

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