Monica’s career started out working for Fortune 500 companies, Toshiba and Canon, working in the Consumer Electronics space. When comparing how far we have come with technology, you can say she has most definitely have seen the trends change. What has not changed is; how we use technology. As it is still a integral part of our success, no matter if building a business or a personal brand.
After the tragic events of 9/11, it was a life defining moment for so many, which is when she re-evaluated my career path and decided to pivot. Monica relentlessly pursued her passion of getting into the beauty industry. Knowing she would in essence be starting at the bottom, she signed with a beauty brand as a ‘Marketing Manager” in her native home of Southern California.
Bringing her knowledge and expertise to a different industry, while thinking outside the box was an environment she thrived in. During these 13-years, she was tenacious in the pursuit of success and climbed from Marketing Manager to Vice President.
This period was instrumental in Monica’s career as she was not only holding a domestic position, but handling business relationships internationally, as well. These distant lands were the launchpad for where she is today.
Having conducted business in several countries takes understanding of cultural differences, which enhanced her perspective on international business, not only in Branding, Sales and PR, but in ALL aspects of business. Not to mention, she was also managing multi-million dollar budgets. The knowledge and experience she gained has been instrumental and put to practical use since becoming a business owner.
A motto she lives by is; “You must always be evolving to remain relevant”. She loves a challenge and pushing herself outside of my comfort zone. In 2013, Monica set her eyes on the energetic; New York City.
Upon arriving in New York City, she quickly learned that “visiting” NYC is very different from LIVING there. She rolled up my sleeves and signed up for real life lessons on life, love, business, and grittiness; that only New York City can offer. Hey, they say “If you can make it here, you can make it anywhere”, and that is exactly what she set out to do.... “make it there”.
In 2020 Monica celebrated 6-years of being in business for herself.
Since launching her branding agency, she has continued to evolve, so she remains relevant in an ever changing industry and be AHEAD of the trends.
In 2019, Monica also strategically added “Course Creator” to her repertoire. Diving into the $325-Billion E-Learning Industry, so that she has the ability to reach more entrepreneurs and help them scale and monetize their brands.
Monica shares; “I am committed to keeping my client list intimate so that I can be hands on and involved in all aspects of my clients brands and businesses, as this is what I am most passionate about, as well as creating legacy brands for my clients.”