Is your CRM helping or hindering your sales success? In this episode of the It's Not That Complicated podcast, host David Hagan sits down with Heidi Schroeder, Senior Business Consultant at ECI Software Solutions, to unravel why a well-implemented CRM is essential to homebuilder success. Together, they explore how the right technology can transform complicated sales processes into clear, manageable, and profitable strategies. Discover practical insights into maximizing your CRM, why chasing the latest tech trends without mastering the basics could be holding you back, and what it takes to create frictionless experiences for both your team and your customers. If you're a leader in homebuilding, this episode will empower you to rethink your approach to technology, simplify your systems, and regain control.

Key Takeaways:

• Why your sales success won't surpass your CRM mastery.

• How to recognize if you have a technology problem or a people problem.

• Practical tips to optimize your CRM and boost team productivity.

• Balancing innovation with fundamental practices in homebuilding sales.