Forktales

Kenny Morrison is a cannabis industry pioneer and the founder of VCC Brands and CQ Drinks. With a background in documentary filmmaking and early cannabis retail, Kenny has been instrumental in shaping the cannabis-infused beverage category since 2008.

VCC Brands, originally Venice Cookie Company, is a legacy cannabis company focused exclusively on beverages since 2020. Its flagship brand, CQ (Cannabis Quencher), creates micro- and macro-dose drinks designed to be approachable, flavorful and stigma-free.

Founded in Venice Beach, VCC Brands embodies the area’s countercultural spirit with a refined, modern twist. CQ was born partly in response to early San Francisco regulations requiring “cannabis” to appear prominently on product labels. Today, the brand operates in seven states (soon to be eight) through a mix of licensing partnerships and hemp distribution, aiming to normalize cannabis consumption with clean branding, fast-acting nanoemulsification technology, and a lifestyle-oriented appeal.

Kenny got into the cannabis industry by helping friends transition from underground cultivation to legal retail, ultimately co-founding one of LA’s first dispensaries.

VCC Brands began as a baked goods company but pivoted fully to beverages to focus on “the future of drinking.”

CQ Drinks emphasizes approachability by avoiding stereotypical stoner branding and designing products with women and first-time consumers in mind. 

Kenny compares CQ’s brand positioning to “the Corona of cannabis” — a laid-back, beachy vibe grounded in authenticity.

Nanoemulsification helps cannabis beverages hit faster, making them more comparable to alcohol and easing consumer adoption.

Despite being a cannabis entrepreneur, Kenny uses the product less than most of his family and believes in freedom of choice across alcohol and cannabis.

He stresses honesty, reliability, and customer service as keys to building trust in the cannabis space, especially for new users.

Regional product tweaks — like adding seasonal flavors in Massachusetts — have helped CQ Drinks grow in both the dispensary and hemp markets.

“Visiting one of these early stores, it was almost like an anthropological experiment for me, which really just means that I’m a thrill seeker.” (Kenny)

“Ever since I was a little kid, my father never hid his cannabis use from me. Even when I was nine, he’d say, ‘Hey Kenny, I’m going to go get some grass, want to come with me?'” (Kenny)

“We’re basically, you know, the original prohibition cannabis beverage brand… the things we’ve been through to keep this thing alive, it’s a frickin’ novel.” (Kenny)

“The goal is to get to a place where we can really tell that story in sort of a deep, profound way.” (Kenny)

“My theory has just been, look, if girls like to drink it, guys are going to drink it.” (Kenny)

“We’re all trying to target the alcohol consumer looking to moderate their alcohol consumption… and when a cannabis drink affects you as quick as an alcoholic drink does, that’s going to increase consumership.” (Kenny)

“Cannabis should be perceived as a benefit to be promoted rather than a harm to be tolerated.” (Kenny)

“Something that makes cannabis very different than alcohol is because cannabis is non-toxic… tolerances vary far greater than people’s tolerance for alcohol.” (Kenny)

“You’ve got to have great customer service and you’ve got to be honest. Especially in cannabis.” (Kenny)

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Laurel Orley is the founder and CEO of Daily Crunch Snacks and a mission-driven entrepreneur with a background in advertising. After more than a decade building major brands like Dove at Unilever, she transitioned to launch her own company focused on health, flavor, and impact.

Daily Crunch Snacks is a women-owned snack brand offering sprouted, air-dried almonds and other nut blends with bold, innovative flavors. Rooted in a family recipe and a mission to support mental health, the brand emphasizes clean ingredients, sustainability, and crave-worthy crunch.

Laurel launched Daily Crunch with her aunt Diane, who developed the unique sprouting process after studying brain health in India.

The brand debuted in March 2020—days before the COVID-19 shutdown—and adapted its launch strategy for a digital-first world.

Daily Crunch has since expanded into 6,000+ stores and was named the 13th fastest-growing food and beverage company by Inc.

Laurel is a board member of the Upcycled Food Association and a member of EY’s Entrepreneurial Winning Women Class of 2024.

The brand’s mental health mission is personal: Laurel’s cousin lost his life to bipolar disorder, inspiring her family to create The Support Network, which Daily Crunch supports financially and publicly.

Laurel’s experience on Dove’s Real Beauty campaign taught her the power of mission-driven marketing and authenticity.

The sprouting process transforms the texture of almonds, making them crisp and chip-like while improving digestibility.

Product innovation stems from a blend of trend reports, consumer feedback, and Laurel’s own flavor instincts—like turmeric & sea salt or Nashville Hot.

Collaborations, like their Fly By Jing partnership, are a strategic focus for driving awareness and reaching new audiences.

Upcycling ingredients—such as pickle ends from Cleveland Kitchen—helps reduce waste and differentiate flavor profiles.

Daily Crunch doesn’t lead with its mission, but invites consumers to discover its mental health advocacy as they dig deeper into the brand.

“I wanted to launch a brand with a mission that I believed in. Our mission is actually mental health awareness.” (Laurel)

“Soaking nuts removes phytic acid, an anti-nutrient, making them more bioavailable, easier to digest and more nutrient dense.” (Laurel)

“The crunch is what gets people in. It’s lighter, airier, crunchier. Honestly, it’s like a chip.” (Laurel)

“You’re always going to have setbacks. My motto is always two steps forward, one step back.” (Laurel)

“We had to throw out 20,000 pounds of almonds and I didn’t have the right insurance for it. I almost threw in the towel.” (Laurel)

“There’s a fine balance between mental and physical health. It all ladders back up to brain health.” (Laurel)

“When you see someone in the wild buying your product, it’s the best feeling. I was hiding behind a pillar at the airport.” (Laurel)

“The savory-sweet combo is really resonating right now. Our last two launches were savory, but you can definitely do both.” (Laurel)

Judy Joo is a classically trained chef, entrepreneur, and television personality whose unconventional journey spans engineering, Wall Street, and the world’s top kitchens. She is an Iron Chef, cookbook author, and dynamic force in the food world, celebrated for modernizing and globalizing Korean cuisine.

Judy is the founder of Seoul Bird, a Korean fast-casual fried chicken concept with locations in London, New York, Las Vegas, and beyond.Seoul Bird merges bold Korean street food flavors with the speed and scale of modern dining, combining Judy’s culinary heritage and operational expertise.

Before launching her restaurant empire, Judy trained at the French Culinary Institute, worked in Michelin-starred restaurants like The French Laundry and Gordon Ramsay’s empire, and became a recognizable face on Food Network. 

Seoul Bird is expanding through a strategic mix of franchising and licensing, including high-traffic venues like Citi Field and Edinburgh Airport.

Judy left Wall Street to pursue her passion for food, trading finance for the kitchen with zero expectations—just love for cooking.

Her engineering and banking backgrounds continue to shape how she designs restaurants and runs operations at scale.

As a Korean-American woman in male-dominated fields—finance, engineering, and restaurants—Judy forged ahead with “fearlessness or I just don’t care” confidence.

She believes “today’s invention is tomorrow’s tradition,” especially in defining authenticity in global cuisines like Korean fried chicken.

Seoul Bird thrives in arenas and airports, offering high-volume, high-flavor experiences with a focus on simplicity, quality, and cultural storytelling.

She emphasizes the power of brand building—through books, TV, and food—as key to her business success.

Judy finds inspiration everywhere, from grocery store aisles to international travel, always absorbing and evolving her culinary creativity.

She’s proud to see Korean food embraced globally, transforming from a source of school-lunch embarrassment into a pop-culture phenomenon.

“I love creating experiences. I love creating meals. I love food. I love the language of food. It is a language of love for me.” (Judy)

“I’m going to downgrade my life in every way possible and work weekends and evenings and much longer hours and get paid a fraction of what I was getting paid.” (Judy)

“I remember hesitating. Like, which one do I want to do? I was like, oh, math and science is easy for me. I’ll go to engineering school.” (Judy)

“If I want to be in these industries where I am the one and only minority, the one and only female, I don’t care. I’m going to do it.” (Judy)

“A restaurant is a business at the end of the day. You have to know cost control, maximize profits, and understand finance.” (Judy)

“I know so many chefs who can’t even get their way around an Excel spreadsheet.” (Judy)

“Koreans are obsessed with fried chicken. Obsessed. Obsessed.” (Judy)

“Today’s invention is tomorrow’s tradition. Korean fried chicken came from war and evolved. Is it authentic? I think so.” (Judy)

“I’ve gone from being embarrassed about my lunchbox to everybody spamming me, asking, ‘What are they eating? What are they drinking?'” (Judy)

“As long as the DNA is there—that makes it Korean.” (Judy)

“Television cheffing is much easier. You’re in a nice air-conditioned studio versus burning yourself and dealing with employees.” (Judy)

Denise Woodard is the founder and CEO of Partake Foods. She launched the brand after her daughter was diagnosed with multiple food allergies. A former Coca-Cola executive, Denise became the first Black woman to publicly raise over $1 million for a CPG food startup.

Partake Foods creates delicious, allergy-friendly snacks that are free from the top nine allergens. With a mission rooted in inclusivity and accessibility, the brand is now available in over 18,000 stores nationwide and continues to grow through innovation and community impact.

The brand’s name, “Partake,” reflects Denise’s desire for her daughter and others with allergies to fully participate in the joy of food.

Denise’s journey began with a pitch competition and a nudge from her nanny, Martha—who now holds equity in the business.

Partake has collaborated with major partners like Marvel and Sesame Street, and has donated over one million boxes of cookies to support families in need.

The company is deeply involved in social impact initiatives, including work with No Kid Hungry and the Food Equality Initiative.

Denise founded Partake to create allergy-safe foods her daughter could enjoy, after struggling to find suitable options in the market.

Leaving Coca-Cola, she underestimated how challenging it would be to build a brand from scratch without the resources of a large company.

Getting allergy-friendly products manufactured required finding rare, specialized partners willing to work with a startup founder.

Her family—especially her daughter—has been central to the business journey, often pitching in during trade shows and events.

Denise emphasizes leading with great taste rather than a long list of dietary claims when introducing products to new consumers.

Building strong retail partnerships is about follow-through, not just shelf placement—it requires active investment and support.

She believes inclusivity should be embedded naturally into company culture, hiring, and investor relationships.

To stay energized, Denise now prioritizes time for reflection, creativity, and rest, recognizing the importance of long-term sustainability.

“I sought out products that she could eat and enjoy safely and that we could eat as a family together and couldn’t find the things that I was looking for and decided to do something about it.” (Denise)

“I knew enough to be dangerous. I could speak the lingo. I knew the acronyms. I did not realize what I was in for.” (Denise)

“There’s not very many allergy friendly contract manufacturers. So calling someone up and getting them to agree to work with a woman with an idea was definitely a challenge.” (Denise)

“Being an entrepreneur is a family sport. My daughter too, I think about all the sacrifice that she made. She can probably put together a trade show booth faster than most adults.” (Denise)

“It feels like a game of whack-a-mole. It’s like you think you got one thing covered and then, oh, tariffs or something. Every week there’s a new adventure.” (Denise)

“The name Partake originally came from this idea that I wanted my daughter and people with food allergies to be able to partake.” (Denise)

“You’re nothing if you have a story with no good product. And honestly, the same if you have a good product but nothing to talk about.” (Denise)

“I want my employees to feel like they have the freedom to be able to do the same thing because I think this whole idea of separating your personal life and work life isn’t healthy for anyone.” (Denise)

“I’ve just started this practice. Making time to think and be inspired

Stephanie Jaeger is the President of Les Dames d’Escoffier International (LDEI) and a veteran of the restaurant industry with over 35 years of experience. She also serves as a Learning and Development Specialist for the Joey Restaurant Group, where she focuses on training and team culture.

LDEI is a global philanthropic organization of women leaders in food, beverage, and hospitality. With over 2,800 members across 42 chapters worldwide, LDEI supports women through scholarships, mentorship, and networking opportunities to elevate and advance their careers.

Founded in response to the exclusion of women from the all-male “Friends of Escoffier” society, LDEI has grown into a powerful network that champions leadership, education, and community. Under Stephanie’s leadership, the organization is expanding its reach, including new chapters in Mexico and Italy, and launching new initiatives like the M.F.K. Fisher Symposium for Women’s Food and Storytelling.

LDEI was born from a desire to give women a seat at the culinary table—where they had previously been excluded—and now supports thousands of members across the globe.

Stephanie initially joined LDEI over 20 years ago and, inspired by mentorship and a desire to represent a global voice, rose through the ranks to become its international president.

“You have to see it to be it”—Stephanie emphasized the importance of visibility and representation for women in leadership across hospitality and culinary fields.

Mentorship is central to LDEI’s mission; the organization provides not just scholarships, but ongoing personal support to help women succeed in their careers.

While representation at the top is critical, Stephanie believes respect and equality must also be reinforced in everyday kitchen culture and among mid-level staff.

LDEI’s upcoming M.F.K. Fisher Symposium will spotlight women in food media and storytelling, creating a space for inspiration, connection, and collaboration.

Stephanie’s work at Joey Restaurant Group complements her LDEI leadership, allowing her to show women within the organization that there’s always a next step in their careers.

Despite growth, barriers like unconscious bias and lack of access to education persist in the industry, making LDEI’s mission more relevant than ever.

“I either needed to step up or step aside. So here I am stepping up and excited about it.” (Stephanie)

“You have to see it to be it. You have to see somebody in that position, and I would encourage anybody in the industry to put a woman in that leadership position so that somebody younger can see themselves there too.” (Stephanie)

“Every time I see a woman in the industry, she’s breaking a barrier. She’s showing that it’s possible. She’s showing me that I can do it too. And every time I see a woman on the Food Network or read about one taking on a leadership role, it’s one more reminder that we belong.” (Stephanie)

“We need to make sure that women are not only in the kitchen, but treated with respect and equals. It’s not just about being there—it’s about being seen, being supported, and being recognized as just as capable.” (Stephanie)

“Mentorship is the ability to talk about your experiences in a positive way—not in a ‘you’ll never get there’ way, but ‘look what I’ve done, and you can too.’ It’s not about gatekeeping—it’s about opening doors and saying, ‘Come on in, let me show you how I did it.’” (Stephanie)

“Asking for help really can come down to just

Yanni Hufnagel, a former college basketball coach turned entrepreneur, is the founder and CEO of Lemon Perfect, a fast-growing enhanced water brand. With a background in coaching at top programs like Harvard and Vanderbilt, Hufnagel applied his competitive drive and leadership skills to disrupt the beverage industry with a health-focused, innovative brand.

Lemon Perfect is a fast-growing beverage brand redefining the enhanced water category with its refreshing, zero-sugar, lemon-infused drinks. Made from organic lemons and packed with antioxidants and electrolytes, Lemon Perfect delivers great taste and hydration without artificial ingredients, appealing to health-conscious consumers seeking a flavorful, better-for-you alternative.

Lemon Perfect offers a lineup of refreshing, zero-sugar, lemon-infused beverages made from organic, hand-picked lemons. Packed with antioxidants, electrolytes, and vitamin C, the brand’s flavors include classics like Original Lemon and fan-favorites like Dragon Fruit Mango, Peach Raspberry, and Blueberry Acai. The drinks are cold-pressed, keto-friendly, and designed for guilt-free hydration.

Lemon Perfect has rapidly expanded its distribution footprint, securing shelf space in major retailers like Whole Foods, Target, Kroger, Publix, and Costco, while also growing its presence in convenience stores, gyms, and online marketplaces nationwide.

Yanni was inspired to create the Lemon Perfect brand in 2017 after a chance encounter with a man who introduced him to drinking organic lemon water each morning as part of his daily routine. 

Squeezing and juicing lemons each morning was a hassle and Yanni was determined to create a product that took the work out of drinking organic lemon water. 

Seven years after launching the brand, Lemon Perfect has sold more than 100 million bottles.

In early 2020, Beyonce featured a bottle of Lemon Perfect in one of her Instagram posts. It gave the brand a boost. In April 2022, she became a key investor in the brand.

“So many parallels between coaching and entrepreneurship and running a business. At the core, you’re telling a story. Being a great storyteller is probably the most important skill you can have as a recruiter and as a college baseball coach. [As an entrepreneur] being able to tell a story is also important, and it all starts with the product.” (Yanni) 

“There’s a difference between selling and presenting. I’ve always felt like presenting was more important than selling. I’ve always tried to present our story and vision and not sell it.” (Yanni) 

“I was having lunch with an angel investor and I said ‘John, what do you think about this idea?’ and he said ‘I love it. Anything you can build that captures a piece of someone’s daily routine is worth going for. You can build a business around it.’ “ (Yanni) 

“We’ve sold 100 million bottles. How do you sell one billion? In America and beyond, they don’t read words, they read pictures on packaging. Putting fruit on the (packaging) was a big decision. Simplifying our message.” (Yanni) 

“We had an incredible entrepreneurial culture for the first five years and then we lost our way a little bit. I’ve been focused in the last six months or so on refinding our entrepreneurial way. When you’re building a beverage and you have to scratch and claw and fight and bleed every day, you need that.” (Yanni) 

“You have to have a relentless motor and I think we have a group that will do that.” (Yanni)

Eat’n Park is a regional restaurant chain known for its family-friendly atmosphere, classic American comfort food, and iconic Smiley Cookies. Founded in 1949 in Pittsburgh, it offers breakfast, lunch, and dinner, with a focus on fresh, made-to-order meals. The brand emphasizes hospitality, community involvement, and sustainability initiatives.

Parkhurst Dining, a division of Eat’n Park Hospitality Group, provides customized dining solutions for universities, corporations, and cultural institutions. With a focus on fresh, locally sourced ingredients and scratch-made meals, Parkhurst emphasizes hospitality, sustainability, and culinary excellence, creating memorable dining experiences tailored to each client’s needs.

Jeff said the decision to create Parkhurst Dining was rooted in the desire to focus on an industry that they knew well – food. 

Eat’n Park’s FarmSource program, launched in 2002, partners with local farms to source fresh, sustainable ingredients, supporting regional agriculture while delivering high-quality, farm-to-table meals.

In 2024, Eat’n Park celebrated its 75th anniversary and has nearly 60 locations in Pennsylvania, Ohio and West Virginia.The restaurant has been a family business since the 1970s. 

Jeff Broadhurst is the President and CEO of Eat’n Park Hospitality Group. He joined the company in 1996, became President in 2006, and CEO in 2008. Under his leadership, the company has expanded to include multiple dining concepts and emphasizes community engagement and sustainability. 

Jeff works side-by-side with his brothers, Brooks (Senior Vice President of Food and Beverage) and Mark (Vice President of Corporate Dining & Retail Development).

In the midst of COVID, Eat’n Park turned heads by opening a new location in Butler, PA. Jeff called the decision a “leap of faith” but said the decision showed employees and customers that Eat’n Park was strong and focused on growth. 

Eat’n Park’s Smiley Cookies debuted in the 1980s as a way to bring joy to guests, especially children. Originally hand-decorated with bright icing and a signature smile, these cookies quickly became a beloved brand symbol. Today, they are shared nationwide, spreading Eat’n Park’s message of kindness and hospitality.

“There are challenges (with working with family). There are challenges in any business, but there are a lot more positives.” (Jeff) 

“During COVID it was really nice having family there. Dealing with what we went through. That was the one thing that you really needed people that you trusted and respected and, in many cases, loved.” (Jeff)

“When new management comes in I always tell them one thing: You can never have too much fun in the role.” (Jeff) 

“My mother was always talking about treating people the way you want them to treat you.” (Jeff)

“(The Smiley Cookies) are all about creating a smile. That’s what it’s led into.” (Jeff)

“Community involvement is a big part of our culture and a big part of who we are.” (Jeff) 

“A lot of our focus right now is continuing to invest in the brand – a 75-year-old brand.” (Jeff) 

“What we have to do in the restaurant industry is anticipating the guest needs. What are they going to want tomorrow, next week, next year?” (Jeff)

“A lot of our innovation is about helping our team members have a more rewarding job and career. You can never forget about the importance of our team members.” (Jeff)

UNiTE Food is a Yorba Linda, California-based company that produces globally inspired protein bars. The brand offers unique flavors such as Churro, Mexican Hot Chocolate, and PB & Jelly, aiming to bring diversity to the wellness industry. Each bar provides around 10 grams of protein and is gluten-free, catering to health-conscious consumers seeking both nutrition and nostalgic tastes. 

Clara often relied on protein bars during her busy career but found the available flavors uninspiring. Drawing from her diverse culinary background, she recognized a gap in the market for culturally diverse flavors. 

Clara’s father is an entrepreneur. Her family immigrated from Sudan when she was five years old. When they arrived in the United States, her father started a plumbing supply distribution business, which is the business Clara worked in earlier in her career. 

The idea for UNiTE was something Clara started thinking about in 2018 or 2019 while she was still working in her family’s plumbing business. She began experimenting with different recipes and products in her kitchen in the early days of the pandemic in 2020.

Clara often visits ethnic markets to learn about new flavors for new products. She also studied flavors and what people were eating when she traveled abroad. 

“If I’m anything, I’m a very curious person. I’m curious about how the world works and I’m curious about why segments of the population aren’t being served.” (Clara) 

“If you focus on your customers, they will reward you with loyalty. And if they reward you with loyalty, your revenue will grow. If you create value, why would somebody leave you?” (Clara)

“For me, it was about making sure we were taking care of our customers. That was the winning strategy. It sounds really simple, but it’s way harder to execute.” (Clara)

“Business is a framework. Once you understand product liability, you understand how to insure against it. You learn about the certifying bodies in your industry. It’s hard and it’s not (hard).” (Clara)

“It’s really about building relationships. Mutually beneficial relationships.” (Clara) 

“When you’re over 40 and you created a new business, you’re usually not doing it for money, you’re doing it to try to make the world a better place.” (Clara)

“I wanted to find common ground. Let’s find flavors that will resonate with lots of people.” (Clara)

“The essence of the UNiTE brand is to seek to understand and seek to find common ground instead of focusing on how we’re different.” (Clara)

“At the end of the day, consumers want authenticity and they want brands that create products that are meaningful to them. (Clara)

“I don’t really worry about copycat brands. I worry more when they stop copying me.” (Clara)

00:01.49

vigorbranding

All right. Hello, everyone. Welcome to Fork Tales. I’m Michael Pavone. Our guest today is Clara Paye. And I’ve known Clara for a long time. ah She is from Unite Foods. ah Unite’s line of nutritious bars are built around the concept of global flavors, but also comfort foods. Clara has started a brand that’s redefining what protein and nutrition bars can be, and I’m happy to have her as a guest. Clara, welcome.

00:25.55

Clara Paye _ UNiTE

Thanks, Michael. Good to be here.

EPISODE 92 – Stephen Baldi – President of Baldi Management Group 

EPISODE 91 – Nick McMillan and Amanda Signorelli – Managing Partners of Golden Steer

EPISODE 90 – Anand Gala – Managing partner of Gala Capital Partners

EPISODE 89 – Andy Gellert – President of Gellert Global 

EPISODE 88 – Shannon O’Shields – VP of Marketing for Rubix Foods

EPISODE 87 – Doug Renfro – President of Renfro Foods and Salsa Creator Extraordinaire 

EPISODE 86 – Burney Jennings – Executive Chairman of Biscuitville 

EPISODE 85 – Ben Jacobs – Chef, founder of Tocabe and Native local pioneer 

Stephen oversees Baldi Management Group (BMG), an airport concessions and management consulting company that manages restaurants in Reagan National Airport, JFK International Airport and Dulles International Airport. 

Established in 2008, BMG operates various food and beverage outlets, including franchises like Dunkin’ Donuts, Potbelly, and Smashburger. 

Stephen is an alumnus of Georgetown University, where he was a Community Scholar and student-athlete. He attributes his success to mentorship and now mentors young people, aiming to provide growth opportunities within his company. 

As founder-led company, Stephen has formed connections with other DC-based founder-led restaurants like Founding Famers and Timber Pizza as well as with larger national brands. 

About 15-20% of BMG’s customers are employees from the airport itself. 

Stephen is a strong advocate of mentorship and helping employees grow and advance within an organization, even if it means the employee leaving the organization for a better opportunity.

“My commitment to making meaningful connections with people comes from way back then when I was forced to do it, not only because of who I am but my circumstances and I’ve tried to carry that out through my career and my life.” (Stephen) 

“There’s something different about a founder-led company, because you’ve built it.” (Stephen)

“Airports are a wonderful place to work. Once you end up in this ecosystem, it’s hard to walk away.” (Stephen)

“(In airports), the passengers are dynamic. We get to meet and connect with them all. We have the privilege of participating in whatever journey people are on every day and the following day, we get a whole new group of people.” (Stephen) 

“The (airport concessions and restaurant industry) is about an $8 billion a year industry nationally but the industry is controlled by about 20 key companies. It’s a small ecosystem.” (Stephen) 

“Operating a streetside restaurant versus a restaurant in an airport is a completely different sport. The speed, the requirements, the logistical challenges (of being an in airport), all of our crewmembers have to go through background checks. Unless you’re a serious player, you’re not trying to participate in airports.” (Stephen) 

“We encourage our crewmembers just to meet people where they are. It may be the 50th time you’ve welcomed someone to our restaurant but it’s the first time you’ve spoken to the person in front of you. You should be additive to their experience and not add additional stress or complications.” (Stephen) 

“We welcome the chaos. When it’s raining and snowing outside and your flights are delayed, we kind of welcome that because that means we get to hang out with you a little bit longer.” (Stephen) 

“If I bring in someone as a front line worker who’s pouring coffee, if they’re still pouring coffee in three years, both them and the organization has done something wrong. We want to scale people up.” (Stephen) 

00:01.9900:01.99

vigorbranding

Hey folks, welcome to Fork Tales, and I’m excited. Today’s guest is Stephen Baldi He’s the founder and president of Baldi Management Group. Baldy Management Group is an airport concessions and management consulting company. It’s a mouthful there. ah Manages concessions in Reagan National Airport, JFK International Airport,