You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025, sharing why founders turned their passions into lasting brands—so that you can enjoy yours as a hobby.

Listening to this backstory is just one of the many ways we at Forms of Recreation help you stick with the hobbies you love. Explore more at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Caran d'Ache, the renowned drawing instruments brand founded in Switzerland in 1915. Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a drawing factory into a lasting brand—so that you can enjoy drawing as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.

Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.

Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Field and Stream, the renowned hunting magazine founded in the United States in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.

Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.

Listen to Andre Brathwaite (your host) wherever you get your podcasts.

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Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/montblanc

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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know STIGA, the renowned table tennis equipment brand founded in Sweden in 1934. This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.

Listen to Andre Brathwaite (your host) wherever you get your podcasts.

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Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/stiga

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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know Orvis, the renowned fly fishing equipment brand founded in the United States in 1856. This is a concept of what Orvis could choose to design, a type of brand community centered on a shared hobby: fly fishing, ultimately turning fly-fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.

Listen to Andre Brathwaite (your host) wherever you get your podcasts.

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Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/orvis

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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.